LOGO Design - (Bibliotheca Universalis) by Julius Wiedemann (Hardcover)

About the Book

Welcome to the comprehensive catalogue of logos. Across industry, media, music, and more, this far-reaching collection explores the irrepressible power of a brand's graphic representation. Thematic chapters explore how text, image, and ideas distill into a symbol. In handy reference-book size, this is a definitive introduction to the philosophy--and triumphs--of visual branding.

Book Synopsis

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

Review Quotes

"An excellent visual reference..."-- "Curve Magazine"

"This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them."-- "The Independent"