The Frugal Book Promoter - 3rd Edition - by Carolyn Howard-Johnson (Paperback)

About the Book

Assure your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers which is pure gold.

Book Synopsis

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.

"The most expensive part of book promotion are the mistakes. This book will save you time and money."
--Dan Poynter, legendary author of The Self-Publishing Manual

"Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!"
--Bookbaby.com

"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>

"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
-- Mark Logie, award-winning poet and short-story writer

Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.

Learn more at www.HowToDoItFrugally.com
From Modern History Press

Review Quotes

"I want to tell you how remarkably useful and efficient your HowToDoItFrugally Series is... Ms. Ho-Jo, you rock! Millions of thanks for the care and effort you have invested, and for your fabulous sense of organization. My media kit is all set up and being filled in. Whew!"
-- Deborah Hicks Midanek (Bailey), author

"I think all THREE HowToDoItFrugally books for... authors and novice publishers would make excellent, comprehensive textbooks for college courses on writing and publishing."
-- Jim Cox, Editor-in-Chief, Midwest Book Review

"While brainstorming marketing ideas with one of my authors, she informed me she had just purchased the book The Frugal Book Promoter: How to Do What Your Publisher Won't [1^st Ed.]. My immediate reaction was an internal 'oh no.' Then I clicked to Amazon to order it and read up on what it was I wasn't going to be doing! When the book arrived, I devoured it. By the time I was done there was neon-highlighter everywhere and, as a fan of Post-its, I made the book look like a yellow-feathered peacock! Carolyn Howard-Johnson has been there, done that in marketing her own books and she packed all her hard-earned wisdom into this HowToDoItFrugally series."
-- Nancy Cleary, publisher, Wyatt-MacKenzie

"Carolyn Howard-Johnson started me on this whole journey of book publishing with her book The Frugal Book Promoter. I've hit best-seller status on Amazon several times since. I'm forever grateful to her."
-- Christopher Meeks, author and writing instructor at USC and other colleges.

"At last--a solid, sensible, systematic guide to the ins and outs of promotion and publicity... Carolyn Howard-Johnson proves that she's not only an accomplished poet, essayist, and novelist, but also a marketing maestro!"
-- JayCe Crawford, Cup of Comfort author, copyright professional

"...until now I didn't have many other staples to recommend to new authors looking for publicity."
-- Jenna Glatzer, author of Make a Real Living as a Freelance Author (Writer's Digest)

"...chock full of ideas that even seasoned book promoters will not have tried...."
-- Dallas Hodder Franklin, writer

"The Frugal Book Promoter! I love it. Most authors don't have deep pockets for publicity, promotion, and marketing. The chapter on perks offered by Amazon is a perfect example of the kind of practical advice offered--the kind that took me months to discover."
-- Rolf Gompertz, author, veteran publicist for NBC, and UCLA instructor

About the Author

Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing. She consults in the three Ps: publishing, promotion, and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and one for retailers. Her how-to books are multi award-winners including awards from USA Book News, Next Generation Award, Reader Views Award and many others. The marketing she has done for her award-winning fiction and poetry puts her in a unique position to advise other authors with The Frugal Book Book Promoter, second edition. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year. Her community's Arts and Culture committee gave her their coveted Diamond Award and the culture committee named her Woman of the Year. Pasadena Weekly honored her for literary activism. Her Web site is www.HowToDoItFrugally.com where she offers a free book marketing focused newsletter along with a free gift for subscribing. She blogs on all-things-writing at www.sharingwithwriters.blogspot.com.