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Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz - 2 of 4Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz - 3 of 4Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz - 4 of 4
Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz - 1 of 4

Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz

$5.79 ($0.34/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Level up your day with Kashi GO Peanut Butter Crunch breakfast cereal; Enjoy a sweet and crispy combo of plant protein and peanut butter clusters
  • Peanut butter goodness and crunchy multigrain clusters combine for a wholesome fiber cereal with nourishing whole grains
  • 10g protein (16% daily value) and 10g fiber (contains 9g total fat per serving); Kosher Dairy; Contains soy, peanut, and wheat ingredients?
  • Endless delicious flavor to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work, before the gym, or as a part of a quick dinner
  • Includes 1, 16.9oz box of Kashi GO Peanut Butter Crunch cereal; Packaged for freshness and great taste

Description

Get up and go with the delicious taste of creamy peanut butter and crispy multigrain clusters in Kashi GO Peanut Butter Crunch protein cereal. Whether it's part of your breakfast or a midday snack, this vegan cereal delivers a sweet and satisfying crunch in every spoonful. Non-GMO Project Verified, each wholesome serving provides 10g of protein (16% daily value per serving) and 10g of fiber (contains 9g total fat per serving); It's a tasty way to level up your day with plant protein. Enjoy this cereal with your favorite milk, or pair with fruit or yogurt for a nourishing part of a tasty breakfast or a hearty snack. Just pack this yummy mix in your backpack, lunch box, or gym bag. It also makes a great after-dinner treat by the handful. Anytime is the right time for Kashi GO Peanut Butter Crunch breakfast cereal.

Serving Size: 56.0 g

Serving Per Container: 8

Amount :

Calories: 220
% Daily Value*
Total Fat 9g12%
Saturated Fat 1g5%
Trans Fat 0g
Polyunsaturated Fat 3g
Monounsaturated Fat 4.5g
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 33g12%
Dietary Fiber 10g37%
Soluble Fiber 5g
Insoluble Fiber 5g
Sugars 10g
Added Sugars 9g18%
Protein 10g16%
Vitamin D 0mcg0%
Calcium 90mg6%
Iron 1.5mg8%
Potassium 450mg8%
Phosphorus mg10%
Magnesium mg15%
Zinc mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

soy flakes, brown rice syrup, peanut butter (peanuts), puffed whole grains blend (hard red wheat, triticale grain, brown rice, rye), cane sugar, whole grain oats, acacia gum, expeller pressed canola oil, oat fiber, molasses, sea salt, peanut oil, rosemary extract for freshness

Allergens & Warnings:

CONTAINS SOY, PEANUT AND WHEAT INGREDIENTS.
Dietary Needs: Kosher, Vegan, Non-GMO Project Verified
Features: No High Fructose Corn Syrup, Whole Grain, Vegan
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.9 Ounces
TCIN: 94280801
UPC: 018627115656
Item Number (DPCI): 231-13-0922
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.99 inches length x 7.65 inches width x 11.37 inches height
Estimated ship weight: 1.22 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this have too much sugar and fat for a diabetic person?

submitted by Lynn - 8 months ago
  • A: Many health professionals recommend Kashi foods for patients because of the nutrition profile. However, we advise you to consult your health care provider with specific questions concerning your diet.

    submitted byConsumer Care - 7 months ago

Additional product information and recommendations

Guests are saying

The recent changes to this cereal's recipe have left many guests disappointed, citing a loss of flavor and an increase in hard, inedible pieces that can cause dental issues. While some guests still enjoy the peanut butter flavor and appreciate the high protein and fiber content, the overall sentiment leans towards a desire for the original recipe to return. Guests are looking for a satisfying and safe breakfast option that meets their nutritional needs without compromising on taste.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 289 reviews
    quality: 2.28 out of 5
    taste: 2.32 out of 5
    value: 2.33 out of 5
    29% would recommend
    17 recommendations
    2 out of 5 stars
    28 March, 2026
    originally posted on wkkellogg.com
    Image

    Broken Tooth Hazard!

    When you changed the recipe on the once-delicious berry cereal, you ruined the taste. So I switched to the Peanut Butter one…only to find that the hard clusters in this one are a tooth breaking hazard! C’mon Kashi, you need to address this- obviously many of the reviews call this out, so you are aware. Put your customers before your profits and fix this!
    1 reply from Consumer Care team - 7 days ago
    We are sorry that you found hard clusters in your cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    Ouch!
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on wkkellogg.com
    Image

    Hazardous hard matter in cereal

    This is to inform you that our latest purchase of Peanut Butter Crunch contained extremely hard pieces of cereal which adversely stressed my teeth When I bit into it. It almost felt like a piece of stone. Hopefully my teeth involved will recover. Lot: BSC A10 21 59 use by Nov 14, 2026
    1 reply from Consumer Care team - 7 days ago
    We are sorry that you found a hard piece in your cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    Art
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Yum!

    [This review was collected as part of a promotion.] Kashi GO peanut butter crunch is actually so good! It also has a decent amount of protein in it, which is an awesome bonus. It’s crunchy, sweet, and keeps me full way longer than expected.
    AmandaW
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    (no review title)

    Used to be my favorite cereal and now I can’t buy it because of the recipe change
    Chelsea
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    14 March, 2026
    originally posted on wkkellogg.com
    Image

    Not my favorite cereal anymore

    I am so very sad to give this peanut butter cereal a two star review today. This was my favorite cereal, but the last few boxes have been very bland, tasteless, and filled with big giant chunks of super hard cereal that you could crack a tooth with. I am very sad that my favorite cereal has become my not so favorite cereal. Kashi - I used to buy this all the time and I have no desire to get another box anymore if it’s gonna continue to taste this bad.
    1 reply from Consumer Care team - 20 days ago
    We are sorry that you found big hard chunks of cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    Wendy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    12 March, 2026
    originally posted on wkkellogg.com
    Image

    Broken tooth agony

    They’re so good, when they aren’t breaking your teeth. I literally spit out chunks of broken tooth mixed with cereal and now I have to get it extracted. It hurts so bad why is this allowed on the shelves. Such pain I’m in for trying to eat healthy.
    1 reply from Consumer Care team - 24 days ago
    I apologize for your experience while eating our Kashi GO® Protein & Fiber Cereal Peanut Butter Crunch, and I am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us and click the link to reply or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    Sflo214
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026
    originally posted on wkkellogg.com
    Image

    From Favorite Cereal to Flavorless Cardboard

    I used to love Kashi Go Peanut Butter Crunch. It used to have actual peanut butter flavor and a good crunch. Now it tastes like bland cardboard. There’s basically no flavor anymore, and the texture is awful — it’s so dry and hard that it’s actually difficult to chew. I’ve literally had pieces get stuck and make me choke while eating it. I don’t know what changed, but it’s a huge downgrade from what it used to be. Really disappointing because this used to be one of my favorite cereals.
    DryCerealVictim
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    2 March, 2026Verified purchase

    Changed formula

    Used to be good until they changed the recipe. Now it will break your teeth!!!
    Wkutch
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    24 February, 2026
    originally posted on wkkellogg.com
    Image

    Not What I Remember

    I remember loving this cereal. Now it has these huge hard clumps that you can't bite through. The flavor is almost completely gone. There is a gritty feeling left in my mouth and throat. Does anyone at this company eat their own product?
    Dawn E
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    15 February, 2026
    originally posted on wkkellogg.com
    Image

    Enjoy

    I randomly decided to buy this for my picky daughter who needs more protein. We love the crunch and the taste! Not super sweet and good flavor. I was surprised to see all the negative comments but I didn’t ever try old recipe. The texture is great for cereal or on the go snack in a bag.
    CinderKate
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026

    (no review title)

    Delicious and doubles wonderfully as a granola
    Tasha
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    9 February, 2026Verified purchase

    (no review title)

    Faint peanut butter taste, but what got me is how grainy it is. The longer it sits in the milk, the more unpleasant it becomes, and can’t even drink the milk because you’re just getting a bunch of grainy bits. It just becomes nasty by the end of it. Sad, I wanted to like it.
    peony
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    1 February, 2026
    originally posted on wkkellogg.com
    Image

    Did you do this to torture us

    I used to love this cereal and I wanted it for every meal. Since the recipe was changed it’s now revolting with zero flavor and it’s impossible to chew. Did Kashi do any market research before releasing this new recipe??
    Jacko
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    28 January, 2026
    originally posted on wkkellogg.com
    Image

    Here are the changes.

    If anyone wants to know why it taste different I found an old label from before and compared to to my new box. The quick answer is they removed the barley and substituted triticale in. Oat fiber was added and finally the one everyone taste .....they reduced the amount of peanut butter. Before it was ahead of brown rice syrup on the list indicating it the weights of the ingredients but now it falls below. This was most like to save cost and increase volume. But isn't that always the case? Companies need to learn about not messing with a good thing.
    JayBird81
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026

    Horrible recipe change

    Very weak peanut taste, sandy texture, and random rock-hard chunks like others have said. I thought I was crazy but they definitely did change the ingredients sadly. Also got a stomach ache. Change it back!
    Ally
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 January, 2026

    Loved It Before the Recipe Change

    Ugg! Don’t change my favorite Kashi cereal! Used to be great, but now just tastes ok.
    Wbrunson
    taste: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    5 January, 2026
    originally posted on wkkellogg.com
    Image

    Too hard

    Was much better before the recipe change. Now the peanut butter is lacking and the cereal is way too hard! Like eating rocks! So unfortunate.
    HLB
    Did you find this review helpful?
    1 out of 5 stars
    31 December, 2025
    originally posted on wkkellogg.com
    Image

    Fell off 😔

    Used to be my all time favorite cereal. They altered the recipe and now it’s bland and disappointing. Please bring back the original recipe!
    G11
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 December, 2025Verified purchase

    No star for today.I didn't get this item for today.I didn't get this item for today

    I didn't get this item for today's but I get it for today. Then, get this item either for today.
    Christine
    Did you find this review helpful?
    1 out of 5 stars
    20 December, 2025
    originally posted on wkkellogg.com
    Image

    Recipe Change Ruined a Once-Great Cereal

    I used to really enjoy Kashi GO Peanut Butter cereal, but the recent recipe change is a major downgrade. There’s noticeably less peanut butter flavor, and the overall taste is flat and bland compared to before. The texture is also worse — the cereal now has hard, crunchy pieces that feel more like rocks than something you’d want to eat for breakfast. What was once a flavorful, satisfying cereal is now tough, poorly balanced, and honestly unpleasant to eat. This recipe overhaul feels like a cost-cutting move rather than an improvement, and it completely missed the mark. Unfortunately, this new version is a total flop, and I won’t be buying it again unless the original recipe comes back.
    MikeC
    1 guest found this review helpful. Did you?

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