PROUDLY COMPANY Soft & Absorbent Diapers

The PROUDLY Soft & Absorbent Diapers help keep leaks locked-in when your littlest love is movin’ and groovin’. Designed with superior stretch for growth spurts and transition sizing, ultra-absorbency, comfort fit, and a wetness indicator. Because bum care is skin care, we’ve enriched the inner layer with shea butter to add moisture for melanated skin. Made with love with our signature “Littlest Love” print featuring the beautiful range of melanated skin tone hearts. Use as a part of a Bum Care Routine with PROUDLY Gentle Touch Baby Wipes and Soothing Diaper Cream.

Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.