PulpRiot Semi-Permanent Color (4 oz) - Cosmic Daze | Dream in Periwinkle, Color That's Out of This World

Get ready to transport your hair to another universe with the elusive beauty of Cosmic Daze, a mesmerizing, periwinkle shade that captures the dreamy, deep tones of a nebulous midnight sky. This is high-art hair color you can feel good about, formulated as a superior, conditioner-based direct dye that delivers exceptionally vibrant color without needing a harsh developer. Cosmic Daze is a unique blend of light blue supported by soft hints of violet and grey, giving it an otherworldly iridescence that looks dynamic and dimensional under any light, ensuring your color is a thrilling, head-turning spectacle.

This innovative formula ensures that while your color is bold, your hair health is never neglected. It's infused with a proprietary conditioning blend that includes a natural bond-builder, Quinoa Seed extract, known for its ability to dramatically strengthen hair and lock in essential moisture. This means the creamy, smooth viscosity glides onto the hair effortlessly, saturating every strand while actively improving the hair's elasticity and overall softness. Pulp Riot’s low acidic pH of 4 works wonders by helping to gently close the cuticle, resulting in an incredible mirror-like shine and 3x less breakage compared to using a non-conditioning shampoo.

The real showstopper is the staying power: this semi-permanent color is engineered to last for up to 42 washes while fading on-tone, preventing your gorgeous periwinkle from shifting into those dreaded muddy, off-shades. This is color integrity at its finest, ensuring your unique hue stays fresh and beautiful for weeks, making touch-ups less frequent and more enjoyable. Simply apply this direct dye to clean, dry, pre-lightened hair (aim for a level 10 canvas for the truest color), let it develop for 25 to 40 minutes without heat, and then rinse with cool water to reveal a celestial color that is 100% vegan and fiercely cruelty-free.