Pura V4 Smart Fragrance Diffuser
$49.99
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The pura 4 diffuser has received positive feedback for its sleek design, ease of use, and improved functionality compared to previous models. Guests appreciate the ability to control the device via an app, set schedules, and adjust scent intensity. Many have noted that the scents last longer and fill larger spaces effectively. However, some guests have experienced connectivity issues and have mixed feelings about the scent selection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 498 reviews
quality: 3.97 out of 5
value: 3.42 out of 5
60% would recommend
35 recommendations
5 out of 5 stars
11 January, 2026Verified purchase
Works really well!
I’ve seen these all over social media for quite some time now. I’ve debated on getting one but just never pulled the trigger. After Christmas, when everything was on sale, I saw some of the scents on clearance from CapriBlue which I love so I purchased them and obviously forced me to buy the pura and give it a shot. I got this one because I have a big open floor plan downstairs and was still a little unsure that it would work in such an open space. It did not disappoint. The smell is definitely noticeable. I could even smell it upstairs and will admit that we had on for too long and had to turn it off because it gave me a headache. I like that it has an app so you can turn it off and on when not in the room. It is smaller than I thought it would be but I also like that because I don’t want a huge, obnoxious box on the wall. I do wish it came with a sample scent in the box because you immediately have to make another purchase to get any use of it. However, so far I like it and the scents that I have tried. I may need the smaller one for upstairs now.
4 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Buy It!
The only thing keeping this from 5 stars is because I have to toggle the light off anytime I turn it on or change the scent in the room. I love the option to have it turned off when I'm not home and two different scents in the day!
3 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
Not worth the price of mainting the refills
Smells great for a few days but the bottles are so small and run out quickly. Price is too expensive for how quickly they need to be refilled. Not an economical choice compared to other options out there.
1 reply from Purascents Team team - 17 days ago
Hi AO! We recommend setting a schedule to only have the device running when you are in the house in order to conserve fragrance. You can also adjust the intensity so that the fragrance lasts longer.
4 out of 5 stars
28 December, 2025Verified purchase
Kind of spendy
I really like the idea of the Pura Smart fragrance diffuser, especially as someone who is very sensitive to smells. The ingredients are much cleaner than traditional plug-ins, and I find it far less overwhelming than Bath & Body Works Wallflowers, which are way too potent for me. So far, Crystal Pines and Volcano have worked well and haven’t triggered headaches or irritation, which is a big plus. I also appreciate the ability to control intensity and scheduling through the app. That said, it is pretty expensive, and I’ve found it a bit tedious to manage. To make the fragrance vials last close to a month, I’m constantly turning it on and off every hour or two, which takes more attention than I expected. Because of that, I decided not to purchase one for my parents’ vacation house. Since they aren’t there all the time, it feels like it would require too much monitoring to be practical. Overall, it’s a great option if you’re fragrance-sensitive and want cleaner ingredients with good scent control — just be aware that it does take some effort to fine-tune and maintain.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025Verified purchase
(no review title)
At first the product was amazing, but after it disconnecting from the WiFi it stopped working. I don’t recommend this product.
1 reply from Purascents Team team - 17 days ago
Hi Gaby! This product needs to be connected to WiFi. If the device is having issues connecting to WiFi I recommend reaching out to Pura customer service or exchanging the device for a new one.
5 out of 5 stars
11 December, 2025Verified purchase
Smells so good
I love my Pura…I have several in my home.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
(no review title)
Easy to set up! Walks you through step by step.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Smells so good
Less expensive when it’s on sale then when ordering directly from Pura
2 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
Great diffuser. Bad decision by company
The diffuser itself is awesome! The two star rating is due to the company’s lack of including a fragrance in the package with the diffuser, forcing you to make an additional purchase. It’s just a really poor decision and leaves a really impression!
1 reply from Purascents Team team - 17 days ago
Hello! Fragrances are sold separately allowing the customer to choose which fragrances they would like to use.
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
New and Improved!
Like the new 4 version! When installing it detects the scent you put in place so no more bending down to scan the barcode, eazy peazy! Black Friday SALES bought newer versions.
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] So much easier than candles
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I can’t recommend this enough!!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025
Product failed. Customer service refused to help.
Waste of money. I purchased a Pura 4 and almost a years worth of scents. The product failed after little over a year of use.
1 out of 5 stars
24 October, 2025
(no review title)
Target sold me a USED PURA!!! Poor customer service. Check your product. Don’t buy!!
3 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025
Great Concept. Poor proce point
Cool idea. Wrong price point.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
(no review title)
Small and cute Loved that it was on sale
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Pura Newbie.
I was looking for a home scent difuser that didnt need batteries and was easy-to-use. I like that i can control the fragrance amount with the app from my phone and set schedules as well. The variety of scents are endless and the app is simple to navigate.Pura fills my home with a wonderful scent "Cozy Cashmere". More scents should be available in stores though.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025
Pura V4 Smart fragrance diffuser
Was there actual fragrances that were supposed to be in this box, in this huge hole where there's nothing? Now I have to drive all the way back to Target 🤬
1 reply from Purascents Team team - 5 months ago
Hi Jackie, I’m so sorry for the confusion! Diffusers and fragrances are sold separately. I’d recommend visiting your local Target to explore the fragrance options and find the one that’s just right for you!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Not worth it!
Not worth the price! I have troubleshooted many times, and the fragrance strength is weak.
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
Make my house smell amazing !
I received one of these as a gift and loved it so much I bought another one . You can control them their app and set times that you want the scent to activate each day ! I set mine for a couple ours before I arrive home and keep it running for about 2 house after I get home ! My house smells amazing ! Love this product ! Worth the investment !