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Pura V4 Smart Fragrance Diffuser
$34.99 reg $49.99
Sale save $15.00 (30% off)
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About this item
Highlights
- Fill space: Designed for Medium spaces including Bedrooms, and home offices
- Long lasting: Enjoy up to 45 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space.
Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94759890
UPC: 810180402866
Item Number (DPCI): 054-09-0803
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.98 inches length x 4.98 inches width x 4.39 inches height
Estimated ship weight: 0.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will the Pura 4 work with just one vial?
submitted by RitzPieces - 2 months ago
A: For the best experience, we recommend using the Pura 4 with two fragrances. This allows you to easily switch between scents or set up schedules to suit different times of day.
submitted byPurascents Team - 2 months agoBrand expert
Q: Is this CRUELTY FREE? Peta Approved? Leaping Bunny? Do they use 3rd party to test on animals? Sell to countries that test on animals?
submitted by Deb - 7 days ago
A: Our fragrances are cruelty-free and created with responsibly sourced ingredients. We don’t test our fragrances on animals and we make every effort to protect and preserve the environment with each fragrance we create. We only buy from reputable companies that have a history of responsible sourcing.
submitted byPurascents Team - 7 days agoBrand expert
Q: Are the scent refills tested on animals?
submitted by Blkvelveteen20 - 13 days ago
A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
submitted byPurascents Team - 12 days agoBrand expert
Q: How long do the scents last
submitted by Ab - 15 days ago
A: Each fragrance lasts up to 100 hours when used in a Pura 4 diffuser.
submitted byPurascents Team - 14 days agoBrand expert
Q: Can this be used without wifi?
submitted by Marie - 30 days ago
A: For the best scenting experience, we do recommend connecting the diffuser to Wi-Fi. This ensures smooth control and consistent performance.
submitted byPurascents Team - 28 days agoBrand expert
Q: Is Pura made of bpa-free plastic?
submitted by AE - 30 days ago
A: Yes! The plastic on the Pura 4 in bpa-free.
submitted byPurascents Team - 27 days agoBrand expert
Q: What space/room will PURA cover with fragrance?
submitted by Mbald59 - 2 months ago
A: Hello! It depends on which Pura diffuser you are using. Pura Plus™ diffuses fragrances at a faster rate to fill larger, open-concept spaces efficiently. Designed for large open concept areas and rooms with vaulted ceilings. Pura 4™ optimizes fragrance diffusion for medium-sized spaces, balancing scent strength and longevity. Designed for medium rooms such as bedrooms, kitchens, and living rooms. Pura Mini™ conserves fragrance while still providing consistent scenting for smaller areas. Designed for bathrooms, entryways, and home offices.
submitted byPurascents Team - 2 months agoBrand expert
Q: Do any scents come with Pura 4
submitted by Momo - 4 months ago
A: Please note that the Pura 4 diffuser does not come with any fragrance vials; these must be purchased separately.
submitted byPurascents Team - 4 months agoBrand expert
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Guests are saying
The pura 4 diffuser has received positive feedback for its sleek design, ease of use, and improved functionality compared to previous models. Guests appreciate the ability to control the device via an app, set schedules, and adjust scent intensity. Many have noted that the scents last longer and fill larger spaces effectively. However, some guests have experienced connectivity issues and have mixed feelings about the scent selection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 478 reviews
quality: 4.03 out of 5
value: 3.53 out of 5
62% would recommend
32 recommendations
5 out of 5 stars
11 December, 2025Verified purchase
Smells so good
I love my Pura…I have several in my home.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
(no review title)
Easy to set up! Walks you through step by step.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Smells so good
Less expensive when it’s on sale then when ordering directly from Pura
2 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
Great diffuser. Bad decision by company
The diffuser itself is awesome! The two star rating is due to the company’s lack of including a fragrance in the package with the diffuser, forcing you to make an additional purchase. It’s just a really poor decision and leaves a really impression!
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
New and Improved!
Like the new 4 version! When installing it detects the scent you put in place so no more bending down to scan the barcode, eazy peazy! Black Friday SALES bought newer versions.
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] So much easier than candles
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I can’t recommend this enough!!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025
Product failed. Customer service refused to help.
Waste of money. I purchased a Pura 4 and almost a years worth of scents. The product failed after little over a year of use.
1 out of 5 stars
24 October, 2025
(no review title)
Target sold me a USED PURA!!! Poor customer service. Check your product. Don’t buy!!
3 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025
Great Concept. Poor proce point
Cool idea. Wrong price point.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
(no review title)
Small and cute Loved that it was on sale
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Pura Newbie.
I was looking for a home scent difuser that didnt need batteries and was easy-to-use. I like that i can control the fragrance amount with the app from my phone and set schedules as well. The variety of scents are endless and the app is simple to navigate.Pura fills my home with a wonderful scent "Cozy Cashmere". More scents should be available in stores though.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025
Pura V4 Smart fragrance diffuser
Was there actual fragrances that were supposed to be in this box, in this huge hole where there's nothing? Now I have to drive all the way back to Target 🤬
1 reply from Purascents Team team - 4 months ago
Hi Jackie, I’m so sorry for the confusion! Diffusers and fragrances are sold separately. I’d recommend visiting your local Target to explore the fragrance options and find the one that’s just right for you!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Not worth it!
Not worth the price! I have troubleshooted many times, and the fragrance strength is weak.
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
Make my house smell amazing !
I received one of these as a gift and loved it so much I bought another one . You can control them their app and set times that you want the scent to activate each day ! I set mine for a couple ours before I arrive home and keep it running for about 2 house after I get home ! My house smells amazing ! Love this product ! Worth the investment !
4 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2025Verified purchase
My room smells like an oasis
This is perfect for a bedroom! I like the ease of using the app and the ability to switch between 2 different scents. You can also see the levels of your scents so you know when to order new scents or replace. There is a light on it but you can switch it off through the app. I do that when I go to bed so that the light won’t bother me while I’m trying to sleep. A plus is that one of my favorite scents from another company is available for Pura. I would have given it 5 stars if the scents were more affordable. I feel like they are pricey for how little they are.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2025Verified purchase
Love it!
Love the convenience! Subtle but makes a big difference.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2025Verified purchase
Horrible Migraines
I wish I could return the two diffusers I bought but I dont have the boxes anymore. Ive been expericing horrible migraines ever since I plugged them in.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
Great fragrance diffuser
I bought this for a Christmas present and the person loved it.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
Easy & Automatic
Super easy to set up and control with my phone.