$13.49 sale price when purchased online
$14.99 list price
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
Shipping details
Estimated ship dimensions: 14 inches length x 9.4 inches width x 8.4 inches height
Estimated ship weight: 4.85 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6131 reviews
quality: 4.46 out of 5
softness: 3.92 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
83% would recommend
775 recommendations
Reel Toilet Paper
4 out of 5 stars
Joy B. - 4 days ago
originally posted on Reel
I like the thickness and I don’t have to use as much. I just don’t like that they’re individually wrapped. More waste. Otherwise it’s great
TP Alternative
3 out of 5 stars
Anna M. - 4 days ago
originally posted on Reel
I have been trying out different types of bamboo and recycled TP for about a year now. This TP is strong, but not as soft as traditional paper. However, it is softer than other bamboo TP I've tried. The rolls are not as big as other brands, so they run out faster. Overall, good for the money.
Reel is really good!
5 out of 5 stars
Teresa P. - 4 days ago
originally posted on Reel
Love reel tp a balance between sturdy and soft and eco friendly without the chemicals! Thank you
I’m hooked
5 out of 5 stars
Joyia R. - 4 days ago
originally posted on Reel
I’ve been ordering Reel for about one year and I am pleased. There’s no going back to traditional toilet paper.
Reel Bamboo toilet paper
5 out of 5 stars
Mary O. - 4 days ago
originally posted on Reel
My daughter researched this Reel Bamboo toilet paper and recommended it to me. I am very pleased so I am recommending it to my friends.
Waiting for softer toilet tissue
3 out of 5 stars
Carla T. - 5 days ago
originally posted on Reel
I appreciate the cause and the strength is good, but I would like it to be softer. I won't order it in the future until you make it softer.
Reel thin
3 out of 5 stars
Jennifer S. - 5 days ago
originally posted on Reel
I like that this is an alternative to chemically bleached paper, but it is still whitened, which seems unnecessary. It is also thinner than some competitor's paper, so I tend to use more of it since it soaks through easier. It does however have more squares per roll than some competitors. But that's not as helpful if I'm using more per wipe. All in all, it is too thin of paper for me.
Tp
5 out of 5 stars
Thumbs up graphic, would recommend
Shane - 7 days ago
This is an excellent product.
Unhappy with the change
1 out of 5 stars
J. - 9 days ago
originally posted on Reel
I dislike the change you've made to your toilet paper. My friend recc your toilet paper, then i began recc your toilet paper. I'm afraid i can no longer support bc it feels too rough on my sensitive parts. Feels not too far from Scott. Praying this was just a beta test, and not the new "course" of product.
For Real
5 out of 5 stars
Thumbs up graphic, would recommend
Goodsam - 10 days ago, Verified purchaser
I don't usually leave reviews however, this item REEL is for REAL. I try to live a chemical, toxic, and endocrine disrupting life. We are ingesting, breathing, and eating so many chemicals it's scary. That is why so many people are sick and our future is dying from the big C----R . I'm always researching chemical free products and when I realized this item was sold at target I grabbed several boxes. People you will definitely not be dissatisfied or disappointed. You can feel the difference. Once you use this product I guarantee that this item will become a staple in your home. Larger family homes with lots of children beware, you will spend a lot of money. You know how kids love to use the entire roll of paper towels and toilet paper to dry their hands and wipe their bottom. Even the roll is pretty. The BOTTOM line is your BOTTOM will thank you, and this item REEL is for REAL.
Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
H - 11 days ago, Verified purchaser
My favorite brand of toilet paper love their paper towels as well. I like the texture it
great alternative to the generic stuff
5 out of 5 stars
Thumbs up graphic, would recommend
MJ - 11 days ago, Verified purchaser
i’m really glad to have switch knowing that it is a much safer option for myself and my family
Changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Changed - 12 days ago, Verified purchaser
Loved this toilet paper until recently repurchasing more and they changed. I still had one more left and compared the two. The old one is so much better. Very disappointed in the new manufacturing of this. Just like any regular toilet paper. Time to find a new brand :(
Thumbs up, bums up!
5 out of 5 stars
Thumbs up graphic, would recommend
Bekki812 - 12 days ago, Verified purchaser
Non toxic, bleach free and incredibly soft!
Insufficient protection for item purchased
2 out of 5 stars
Sizergh1 - 12 days ago, Verified purchaser
I dislike that target shipped my item with NO outer wrapping for all and sundry to see and handle my merchandise. The first time I ordered this the item was inside a box. If target is incapable of protecting my purchase I will find somewhere else to acquire what I purchase! I won’t be recommending Target at all. However, the item is positively excellent!
Use Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
SUE DONIM - 13 days ago, Verified purchaser
Not harsh and it decreases my carbon footprint
Finally Found My Favorite TP
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 13 days ago
I’ve tried a few bamboo toilet papers, but after trying REEL I was sold. As far as toilet paper is concerned, I’ll never again have to make a decision about which brand to buy. I’m a REEL fan!
Love this TP
5 out of 5 stars
Amanda - 13 days ago, Verified purchaser
Love the size of the rolls not too big or too small. They are soft too!
Love my nontoxic toilet paper!
5 out of 5 stars
Thumbs up graphic, would recommend
Nontoxbritt - 13 days ago, Verified purchaser
The only toilet paper I’ll use! I love that it is available at target as a nontoxic friendly option
Please continue to carry, love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Randi - 14 days ago, Verified purchaser
No fuzz left behind, absorbent and soft