Sponsored
RoC Retinol Anti-Aging Retinol Face Serum Anti-Wrinkle Treatment - 1 fl oz
$21.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- IN Minutes: 100% had hydrated, smoother looking skin
- IN 4 WEEKS: 100% had younger-looking skin
- IN 12 WEEKS: 96% had an improvement in the look of deep wrinkles
- Dermatologist tested.
- Non-comedogenic.
- Clinically proven.
- Paraben-free.
- PETA Approved
Description
Developed with dermatologists, the next generation Retinol Correxion® Deep Wrinkle Serum targets even the most stubborn, set-in wrinkles.
This lightweight formula delivers visible results in as little as 4 weeks without the irritation—100% showed visibly more radiant, younger-looking
skin.
From America's #1 Retinol Brand*: Patented Clinical Retinol, 7X more powerful than traditional retinol**, targets wrinkles while a mineral
complex provides hydration and re-energizes skin. The formula works with skin's natural renewal process to bring fresher, revitalized-looking
skin to the surface. Continued use delivers increasingly dramatic age-defying results.
Dermatologist tested. Paraben-free. Cruelty-free. PETA-Approved. Tested on sensitive skin. Suitable for use all year long.
*Based on a 3rd party study using publicly available data sources from publications & media sources hosting beauty awards from Jan. 2015
to Feb. 2025.
**Based on a clinical study comparing RoC Retinol to traditional Retinol
This lightweight formula delivers visible results in as little as 4 weeks without the irritation—100% showed visibly more radiant, younger-looking
skin.
From America's #1 Retinol Brand*: Patented Clinical Retinol, 7X more powerful than traditional retinol**, targets wrinkles while a mineral
complex provides hydration and re-energizes skin. The formula works with skin's natural renewal process to bring fresher, revitalized-looking
skin to the surface. Continued use delivers increasingly dramatic age-defying results.
Dermatologist tested. Paraben-free. Cruelty-free. PETA-Approved. Tested on sensitive skin. Suitable for use all year long.
*Based on a 3rd party study using publicly available data sources from publications & media sources hosting beauty awards from Jan. 2015
to Feb. 2025.
**Based on a clinical study comparing RoC Retinol to traditional Retinol
Scent: Scented
Health Facts: Paraben-Free, Noncomedogenic, Aluminum-Free, Sulfate-Free, Hypoallergenic, Contains Retinol, Oil-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Anti-Aging, Fine Line Reduction, Skin Texture Improvement, Firming
Recommended Skin Type: Mature
Net weight: 1 fl oz (US)
Features: Dermatologist Tested
TCIN: 11992267
UPC: 840103284446
Item Number (DPCI): 037-12-1506
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, cyclopentasiloxane, glycerin, tetrahydroxypropyl ethylenediamine, dimethicone, dimethicone crosspolymer, ammonium acryloyldimethyltaurate/vp copolymer, nylon-12, peg-12 dimethicone, retinol, ascorbic acid, magnesium aspartate, zinc gluconate, copper gluconate, allantoin, tocopherol, helianthus annuus (sunflower) seed oil, hydrolyzed rice bran protein, caprylyl glycol, laureth-23, laureth-4, bisabolol, pentylene glycol, butylene glycol, polyacrylamide, ascorbyl palmitate, propanediol, laureth-7, c13-14 isoparaffin, potassium sorbate, polysorbate 20, 1,2-hexanediol, hydroxyphenyl propamidobenzoic acid, phenoxyethanol, phenylpropanol, citric acid, disodium edta, farnesol, bht, fragrance/parfum, yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 5.8 inches length x 2.5 inches width x 1.4 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Whats the percent of retinol in it,, 1, 1.5,, 2, 2.5 are common
submitted by sheds2 - 6 years ago
A: I contacted ROC via email. Their response stated that it’s their policy not to disclose that info.
submitted byPC - 8 months agoA: Hi there! The amount of retinol in this product is proprietary. Thanks for your question!
submitted byRoC Team - 6 years agoBrand expertA: Hi there! Thanks for reaching out. The amount of retinol in our products is proprietary.
submitted byJohnson & Johnson - 6 years agoBrand expert
Q: What color is this supposed to be? I purchased from a different store and it's a clear orange/yellow color and has an unpleasant smell. Is that normal?
submitted by BrookeB - 9 months ago
A: I got at Costco and mine was yellowish with a very unpleasant smell also.
submitted byretinol cor dw serum - 3 months agoA: Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
submitted byRoC Team - 9 months agoBrand expert
Q: Can you use this everyday ?
submitted by Bianca - 1 month ago
A: Hello, if your skin is sensitive, we recommend you begin by using the product every other day or a few times a week to evaluate your skin’s response to the formula and then gradually increase usage until you find your ideal skincare routine.
submitted byRoC Team - 1 month agoBrand expert
Q: Can this product cause breakouts? I absolutely never break out but since using I have experienced breakouts. I dolove it otherwise.
submitted by JT - 3 months ago
A: Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
submitted byRoC Team - 3 months agoBrand expert
Q: can you use this product with CereV moisturizeing cream
submitted by Gug - 4 months ago
A: Hello, yes! We recommend applying Deep Wrinkle Serum to the face and neck after cleansing, then follow with your moisturizer.
submitted byRoC Team - 4 months agoBrand expert
Q: Hi! Can you use this with RoC’s Retinol Correxion Line Smoothing Max Hydration Cream (fragrance free - 48 hour deep hydration)?
submitted by Beth - 10 months ago
A: Hello, yes, absolutely! We recommend applying Deep Wrinkle Serum first, then Max Hydration Cream.
submitted byRoC Team - 10 months agoBrand expert
Q: Hello, does this product get rid of or reduce the appearance of under eye wrinkles ?
submitted by DDG - 1 year ago
A: Hello, we recommend checking out our Line Smoothing Eye Cream to help target fine lines, dark circles, and puffiness.
submitted byRoC Team - 1 year agoBrand expert
Q: Hello does this product get rid of or reduce under eye wrinkles ?
submitted by DDG - 1 year ago
A: Hello, our Deep Wrinkle Serum can be applied to the face and neck. We recommend checking out our Line Smoothing Eye Cream to help address fine lines, dark circles, and puffiness.
submitted byRoC Team - 1 year agoBrand expert
Q: Does this product reduce under eye wrinkles ?
submitted by DDG - 1 year ago
A: Hello, we recommend checking out our Line Smoothing Eye Crema to address 3 major eye area concerns: fine lines, dark circles, and puffiness.
submitted byRoC Team - 1 year agoBrand expert
Q: What does proprietary mean when refered to how much retinol it contains
submitted by Kimmy56 - 1 year ago
A: Hello, RoC uses the highest standard of pure, stabilized retinol in our Retinol Correxion products, which are known to be highly effective with clinically proven results. The exact percentage of retinol varies across our line.
submitted byRoC Team - 1 year agoBrand expert
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Guests are saying
This serum has garnered mixed feedback from guests, with many praising its effectiveness in reducing wrinkles and improving skin texture. However, the overwhelming scent has been a significant drawback for numerous users. Despite the fragrance issues, many guests have reported visible improvements in their skin's appearance, making it a worthwhile investment for those seeking anti-aging solutions. The lightweight texture and quick absorption are also highlighted as positive features.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 535 reviews
Accurate Scent: 2.84 out of 5
Smoothens Skin: 3.73 out of 5
Improves Skin Texture: 3.8 out of 5
Reduces Fine Lines: 3.63 out of 5
Helps with Firming: 3.72 out of 5
55% would recommend
116 recommendations
1 out of 5 stars
28 October, 2025
originally posted on RoC
Rubbish
Bought this item 6 weeks ago, used as direct everyday, no difference in my neck/face at all. Waste of money.
1 out of 5 stars
24 October, 2025
originally posted on RoC
Don't waste your money
This is scam zero results. Don't waste your money on this product. I would tell you if I saw even an inkling of something. But zero natta nothing.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
great
love it, lasts long time
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
(no review title)
I could tell the difference as soon as I put it on. I combined with ROC night time capsules. my skin looks instantly lifted and firm.
5 out of 5 stars
4 October, 2025Verified purchase
Great product!
RoC serum is one of my favorite anti aging serums! It does not feel oily under my makeup and I use it with a cream at night.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2025Verified purchase
Stinks and hurts
Smells awful stings. I’ve used retinol for years without issues, but after two weeks of this stuff I had to cut my losses and throw it out.
1 reply from RoC Team team - 4 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
Stinky
Awful smell. I couldn’t do it!
1 reply from RoC Team team - 5 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025
Excellent
Amazing product!! Feels very luxurious at a drugstore price.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2025Verified purchase
Best serum I have ever used
I bought this once based off the description. I will never be without it again. I’m in my mid forties and didn’t treat my skin so well when I was younger. Definitely helps the deeper wrinkles that you get around the mouth and area between the eyes and forehead. Only complaint is that it has a strange smell. It goes away fairly quickly though. If I were to describe it, I would say it smells like poultry seasoning. lol
1 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2025
just dont
never used retinol only loreal brand but this smells like morning spit. dont buy! *legit reviewer not an influencer*
1 reply from RoC Team team - 8 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2025Verified purchase
Great product!!!
The key to minimizing the look of wrinkles is “the burn”, so to speak. While this product does not actually burn your skin, you can feel warmth and that’s why I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2025Verified purchase
Retinol Burn
After 24 hours I became swollen under my eyes and my cheeks too. Never use that again.
1 reply from RoC Team team - 9 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2025
Stinks!
Smell was horrible! I am not typically sensitive to smells, but this I hate. Using just because it was costly. Will not purchase again.
1 reply from RoC Team team - 10 months ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
4 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2024Verified purchase
Lovely
This works really well! Absolutely love it. The only reason I gave four stars is because it smells terrible. Other than that. I’m seeing good results
1 reply from RoC Team team - 1 year ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2024Verified purchase
Good buy
Definitely reduced wrinkles, worth the money.
1 out of 5 stars
17 September, 2024
originally posted on RoC
Not for everyone
Hi bought this a few weeks ago first time I tried it as the reviews were good on this product as I am in my early 50s always looking for a good product but after trying this for first time my face was tingly so had my doubts but on trying it a second time I took a reaction to it and my face was blotchy and tender and itchy for days so I am very dissatisfied as it isn’t cheap so still looking but that’s me with just normal skin
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2024Verified purchase
Great product
This is a light weight serum that I have been using for years. My skin continues to look more youthful.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2024Verified purchase
Strong scent
This serum had a nice consistency, but the scent was strong and unpleasant, akin to a cheap nineties perfume. I tried it for two nights and gave up. Had to return and do not recommend.
1 reply from RoC Team team - 1 year ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2024
Ewww
Horrible! I can’t get passed the smell! It’s so gross. It’s very greasy and sticky! All I can smell is this rotten oranges smell!
1 reply from RoC Team team - 2 years ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
5 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2024Verified purchase
Happy
I love this serum, the smell doesn't bother me... I have seen immediately results especially.... Happy customer 🫶♥️