$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Gentle enough for the most sensitive skin, including delicate diaper areas
- 15% zinc oxide creates a breathable barrier to protect against external moisture and irritants while soothing redness and inflammation
- Nurturing ingredients lock in moisture and reinforce the skin’s natural barrier from within
- Provides soothing hydration and antioxidant benefits from red algae extract to support skin health
- Supports skin resilience by replenishing lipids and promoting natural skin renewal with probiotic technology
- Thick, creamy texture spreads easily for gentle, quick application
- Made without fragrance, dyes, gluten, or common irritants
Description
Roe Wellness Diaper Rash Cream is a soothing, thick, and creamy formula designed to protect and comfort delicate skin. With 15% zinc oxide as the active ingredient, it forms a breathable barrier that helps shield skin from wetness, irritants, and bacteria, leading causes of diaper rash. It also helps calm redness and inflammation while promoting healing. Red algae extract delivers hydration and antioxidant support to relieve discomfort, while probiotic technology with Lactococcus Ferment Lysate supports skin renewal and resilience. The rich texture glides on smoothly and spreads easily with just a small amount, making diaper changes quick and gentle. Made without common irritants and fragrance-free, this cream is safe for sensitive skin and suitable for daily use.
Suggested Use:
Clean: Begin by changing your little one’s diaper and gently cleaning the diaper area with a gentle wipe or body wash and warm water. Pat the area dry with a soft cloth or allow it to air dry completely before applying the cream. Moisture can worsen diaper rash, so allowing the skin to dry is best.
Apply: Using clean fingers or a rubber spatula, apply a nickel-sized amount of cream to the affected area. Spread into a thin, even layer to create a protective barrier. Once applied, dress your baby in a clean diaper and soft, comfortable clothing to keep them dry and cozy.
For Best Care:
Change wet or soiled diapers promptly to keep your baby's skin dry and comfortable. Apply the cream whenever you expect prolonged exposure to moisture, such as during travel or extended outings, to help protect and maintain healthy skin.
Ingredients:
Active:
Zinc Oxide- 12%
Inactive
Water, Caprylic/Capric Triglyceride, Glycerin, C13-15 Alkane, Ethylhexyl Olivate, Propanediol, Polyglyceryl-3 Polyricinoleate, Bis-Octyldodecylhexyl Dimer Dilinoleate/Propanediol Copolymer, Cocoglycerides, Meadowfoam Estolide, Disteardimonium Hectorite, Jojoba Esters, Hydrogenated Caster Oil, Lactococcus Ferment Lysate, Rhus Verniciflua Peel Wax, Squalane, * 1,2-Hexanediol, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Pyrus Malus (Apple) Fruit Extract, Sodium Chloride, Linoleic Acid, Betaine, Sucrose, Hydroxyacetophenone, Phospholipids, Phytosterols, Sodium Citrate, Hydrolyzed Rhodophyceae Extract, Bisabolol, Panthenol, Sodium Dehydroacetate, Stearyl Glycyrrhetinate, Tocopherol, Tetrasodium Glutamate Diacetate, Linolenic Acid, Avena Sativa (Oat) Kernel Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Choking Hazard:
The cap may fit easily into small mouths. Keep out of reach of children to prevent accidental ingestion.
Suggested Use:
Clean: Begin by changing your little one’s diaper and gently cleaning the diaper area with a gentle wipe or body wash and warm water. Pat the area dry with a soft cloth or allow it to air dry completely before applying the cream. Moisture can worsen diaper rash, so allowing the skin to dry is best.
Apply: Using clean fingers or a rubber spatula, apply a nickel-sized amount of cream to the affected area. Spread into a thin, even layer to create a protective barrier. Once applied, dress your baby in a clean diaper and soft, comfortable clothing to keep them dry and cozy.
For Best Care:
Change wet or soiled diapers promptly to keep your baby's skin dry and comfortable. Apply the cream whenever you expect prolonged exposure to moisture, such as during travel or extended outings, to help protect and maintain healthy skin.
Ingredients:
Active:
Zinc Oxide- 12%
Inactive
Water, Caprylic/Capric Triglyceride, Glycerin, C13-15 Alkane, Ethylhexyl Olivate, Propanediol, Polyglyceryl-3 Polyricinoleate, Bis-Octyldodecylhexyl Dimer Dilinoleate/Propanediol Copolymer, Cocoglycerides, Meadowfoam Estolide, Disteardimonium Hectorite, Jojoba Esters, Hydrogenated Caster Oil, Lactococcus Ferment Lysate, Rhus Verniciflua Peel Wax, Squalane, * 1,2-Hexanediol, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Pyrus Malus (Apple) Fruit Extract, Sodium Chloride, Linoleic Acid, Betaine, Sucrose, Hydroxyacetophenone, Phospholipids, Phytosterols, Sodium Citrate, Hydrolyzed Rhodophyceae Extract, Bisabolol, Panthenol, Sodium Dehydroacetate, Stearyl Glycyrrhetinate, Tocopherol, Tetrasodium Glutamate Diacetate, Linolenic Acid, Avena Sativa (Oat) Kernel Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Choking Hazard:
The cap may fit easily into small mouths. Keep out of reach of children to prevent accidental ingestion.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free
Product Form: Cream
Active Ingredient(s): Zinc Oxide 15%
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Net weight: 3 Ounces
Features: Non-Irritating, Pediatrician Tested, Soothing
TCIN: 94724865
UPC: 850038901080
Item Number (DPCI): 007-08-8402
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Shipping details
Estimated ship dimensions: 6.5 inches length x 2.1 inches width x 2.3 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the full ingredient list?
submitted by Time2livelife - 14 days ago
A: You can find the full ingredient list for our Diaper Rash Cream, including both the active and inactive ingredients, right in the “Product Description” section of this page. We like to keep everything fully transparent so you know exactly what’s going on your baby’s skin.
submitted byRoe Wellness - 8 days agoBrand expert
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5.0 out of 5 stars with 4 reviews
100% would recommend
3 recommendations
Best diaper cream I've used
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 10 days ago
My baby will get diaper rashes every once in a while and this stuff is my secret weapon for them. Right when I notice a rash starting, I'll apply it and then it's at least 50% better by the next diaper change and completely gone in a day or two. Also the texture is wonderful and it goes a really long way so you only need a little bit each time. Love this product.
So glad I gave it a try
5 out of 5 stars
Thumbs up graphic, would recommend
Halpal - 11 days ago
I am obsessed with this diaper rash cream! It is so convenient, has no smell, and I love that there is zinc! It really helps heal and protect my little babe’s skin. It clears up redness so fast and left the baby soft skin. Honestly, this is the best one we have ever used, defenitly give it a chance if you are unsure!!
Healing cream
5 out of 5 stars
Thumbs up graphic, would recommend
madisoncasey - 15 days ago
This has helped my baby in those desperate times! Such a great barrier cream when their little bodies need to heal!
Favorite Diaper Rash Cream!!
5 out of 5 stars
Kaylee Z. - 25 days ago
originally posted on roe-skincare.myshopify.com
[This review was collected as part of a promotion.] Love that this has clean ingredients and not a strong smell. It works great!