Gentle enough for the most sensitive skin, including delicate diaper areas
15% zinc oxide creates a breathable barrier to protect against external moisture and irritants while soothing redness and inflammation
Nurturing ingredients lock in moisture and reinforce the skin’s natural barrier from within
Provides soothing hydration and antioxidant benefits from red algae extract to support skin health
Supports skin resilience by replenishing lipids and promoting natural skin renewal with probiotic technology
Accepted by the National Eczema Association® for eczema-prone and sensitive skin
Thick, creamy texture spreads easily for gentle, quick application
Made without fragrance, dyes, gluten, or common irritants
Description
Roe Wellness Diaper Rash Cream is a soothing, thick, and creamy formula designed to protect and comfort delicate skin. With 15% zinc oxide as the active ingredient, it forms a breathable barrier that helps shield skin from wetness, irritants, and bacteria, leading causes of diaper rash. It also helps calm redness and inflammation while promoting healing. Red algae extract delivers hydration and antioxidant support to relieve discomfort, while probiotic technology with Lactococcus Ferment Lysate supports skin renewal and resilience. The rich texture glides on smoothly and spreads easily with just a small amount, making diaper changes quick and gentle. Fragrance-free and free from common irritants, this cream is gentle and comforting for repeated daily use. It is also accepted by the National Eczema Association with its Seal of Acceptance™, indicating that it is suitable for eczema-prone and sensitive skin based on a thorough review of sensitivity, safety, toxicity, and ingredient data.
Suggested Use: Clean: Begin by changing your little one’s diaper and gently cleaning the diaper area with a gentle wipe or body wash and warm water. Pat the area dry with a soft cloth or allow it to air dry completely before applying the cream. Moisture can worsen diaper rash, so allowing the skin to dry is best. Apply: Using clean fingers or a rubber spatula, apply a nickel-sized amount of cream to the affected area. Spread into a thin, even layer to create a protective barrier. Once applied, dress your baby in a clean diaper and soft, comfortable clothing to keep them dry and cozy.
For Best Care: Change wet or soiled diapers promptly to keep your baby's skin dry and comfortable. Apply the cream whenever you expect prolonged exposure to moisture, such as during travel or extended outings, to help protect and maintain healthy skin.
About roe: Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings: For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Choking Hazard: The cap may fit easily into small mouths. Keep out of reach of children to prevent accidental ingestion.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide' '15.0%
Purpose
Skin Protectant
Uses
Uses: Helps prevent irritation.
Directions
Directions: After changing diaper, allow
the area to dry, then apply diaper rash cream
liberally to affected areas.
Other information
Other Information: Store at 15° to
30 ℃ (59° to 86° F)
Estimated ship dimensions: 6.18 inches length x 2.04 inches width x 1.45 inches height
Estimated ship weight: 0.21 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: You can find the full ingredient list for our Diaper Rash Cream, including both the active and inactive ingredients, right in the “Product Description” section of this page. We like to keep everything fully transparent so you know exactly what’s going on your baby’s skin.
This diaper rash cream has garnered mixed feedback from guests, with many praising its effectiveness in healing diaper rashes and providing a soothing barrier for sensitive skin. Guests appreciate the clean ingredients and pleasant texture, making it easy to apply. However, some have experienced issues with separation and consistency changes over time. Overall, it is a popular choice for those seeking a reliable and gentle solution for diaper rash.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
67 star ratings
4.5 out of 5 stars with 67 reviews
60% would recommend
5 recommendations
3 out of 5 stars
10 June, 2026
originally posted on www.roewellness.com
Still deciding…
[This review was collected as part of a promotion.] Initially I liked this product however, like others customers have experienced, the diaper rash cream has started to separate. There is a liquid substance that emerges when the tube is squeezed. It was initially creamy and easy to apply, but suddenly changed consistency. Disclaimer: I love all other Roe products so far! This one just didn’t hit the mark for me, and I’m still deciding if I will try it again in the future.
Sarah H.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 May, 2026
Do not recommend
So oily it doesn’t spread onto baby’s skin.
1 reply from Roe Wellness team - 4 months ago
Thank you for sharing your feedback. The consistency you described does not sound typical of our diaper rash cream, and we’re sorry to hear about your experience. Our formula is intended to apply smoothly while creating a nourishing barrier on the skin. We’d love to learn more about the product you received and see how we can best assist you. Please feel free to reach out to us at hello@roewellness.com 🤍
Subaru
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 April, 2026Verified purchase
Does not work
I truly wanted to like this diaper cream because it has great reviews, but unfortunately it didn’t work well for my daughter. She had a minor diaper rash, and after applying this a few times, her skin seemed more irritated instead of improving. Once I stopped using it and switched back to the brand we normally use, her rash cleared up quickly. Every baby’s skin is different, so this may work fine for others, but it didn’t agree with my daughter’s skin. For that reason, I personally wouldn’t repurchase or recommend it for sensitive skin.
1 reply from Roe Wellness team - 4 months ago
Thank you for sharing your experience. We’re so sorry to hear this didn’t work well for your daughter. Our Diaper Rash Cream is formulated to be gentle and supportive for sensitive skin, but we know that diaper rash can have a variety of causes and every baby’s skin can respond differently depending on what’s going on at the time. We’d love to learn more and see how we can help. Please feel free to reach out to us at hello@roewellness.com so our team can assist you directly.
Nat
Did you find this review helpful?
5 out of 5 stars
18 January, 2026
originally posted on www.roewellness.com
Works MIRACLES
[This review was collected as part of a promotion.] This diaper cream is a MIRACLE!! My newborn was suffering from crazy diaper rash and no other diaper creams could even begin to heal it until we found Roe Wellness. His skin is incredibly sensitive so I felt like others were just making it worse. This one worked so quickly I was shocked! The clean ingredients not only healed his diaper rash, but act as a barrier and keep it from coming back. I would bathe my child in this stuff if I could!
Evan J.
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5 out of 5 stars
12 December, 2025
originally posted on www.roewellness.com
We love this diaper cream!
[This review was collected as part of a promotion.] We love this diaper cream! Not only does it work great but the tube is the perfect size to keep in our diaper bag and for travel!
carly R.
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5 out of 5 stars
18 November, 2025
originally posted on www.roewellness.com
Can’t live without
[This review was collected as part of a promotion.] We love this diaper rash cream for more than just diaper rash. We’ll use it on skin redness anywhere for our little one and it provides relief quickly.
Jordan B.
1 guest found this review helpful. Did you?
3 out of 5 stars
7 November, 2025
originally posted on www.roewellness.com
Diaper cream
Went to use the diaper cream for the first time and it’s straight liquid. . it’s all separated and very hard to spread on my babies bottom. I’m not sure if the product gets old maybe… I was given 3 tubes of it at my baby shower which was a year ago and just having to use it now for the first time. I want to love it because it a clean product.
Bridget
3 guests found this review helpful. Did you?
5 out of 5 stars
13 October, 2025
originally posted on www.roewellness.com
A little goes a long
[This review was collected as part of a promotion.] A little goes a long way! Very lightweight and love that it's a more natural product going in my babys bum.
Siclalix J.
Did you find this review helpful?
5 out of 5 stars
2 October, 2025
originally posted on www.roewellness.com
My two month old grandson
[This review was collected as part of a promotion.] My two month old grandson had an allergic reaction to something his momma ate, (he only gets momma's milk), and he developed a deep fissure on his bottom from it. She applied your Diaper Rash Cream and it was completely gone and you couldn't even tell it had been there within two days!
Lois W.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2025
Best diaper cream I've used
My baby will get diaper rashes every once in a while and this stuff is my secret weapon for them. Right when I notice a rash starting, I'll apply it and then it's at least 50% better by the next diaper change and completely gone in a day or two. Also the texture is wonderful and it goes a really long way so you only need a little bit each time. Love this product.
Danielle
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2025
So glad I gave it a try
I am obsessed with this diaper rash cream! It is so convenient, has no smell, and I love that there is zinc! It really helps heal and protect my little babe’s skin. It clears up redness so fast and left the baby soft skin. Honestly, this is the best one we have ever used, defenitly give it a chance if you are unsure!!
Halpal
2 guests found this review helpful. Did you?
3 out of 5 stars
15 August, 2025
originally posted on www.roewellness.com
Neck rash
[This review was collected as part of a promotion.] Use it more for his neck rash and works great. For some reason doesn’t work the best for his little booty when he’s a little red.
Varieur
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
Healing cream
This has helped my baby in those desperate times! Such a great barrier cream when their little bodies need to heal!
madisoncasey
1 guest found this review helpful. Did you?
5 out of 5 stars
11 August, 2025
originally posted on www.roewellness.com
Diaper Rash Cream
[This review was collected as part of a promotion.] Glides and spreads on smoothly. You don’t need a lot of product to cover the affected area. By the next diaper change, the redness is either gone or significantly improved.
Kristen M.
1 guest found this review helpful. Did you?
5 out of 5 stars
8 August, 2025
originally posted on www.roewellness.com
Diaper Rash Cream!
[This review was collected as part of a promotion.] This cream is the perfect consistency as can be seen in the video! Not too thick but thick enough for great coverage, hydration and protection!
Alexandria H.
1 guest found this review helpful. Did you?
5 out of 5 stars
4 August, 2025
originally posted on www.roewellness.com
Favorite Diaper Rash Cream!!
[This review was collected as part of a promotion.] Love that this has clean ingredients and not a strong smell. It works great!
Kaylee Z.
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5 out of 5 stars
10 July, 2025
originally posted on www.roewellness.com
So worth it!!
[This review was collected as part of a promotion.] I’m a first-time mom and was trying different diaper rash creams that were not working. I always looked for clean products/brands and was getting very discouraged because I thought I would have to get an old school chemical filled cream that others said would work - then I stumbled on this, and I will never look back. its absolutely amazing and my daughter’s rash went away overnight !!! The best cream around!!
Katie D.
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5 out of 5 stars
1 July, 2025
originally posted on www.roewellness.com
Nice diaper cream
[This review was collected as part of a promotion.] Very smooth to go on and my toddler finds it very soothing.
Caitlin L.
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2 out of 5 stars
28 June, 2025
originally posted on www.roewellness.com
Cream Separates
we absolutely loved this diaper cream and set an alert for when they restocked it back in April, ordering 4 tubes. Every single one separated with over half of the bottle still left. Very sad because we loved this cream but can’t justify the price for half the product!
Annie
Did you find this review helpful?
1 out of 5 stars
12 June, 2025
originally posted on www.roewellness.com
I wanted to like but the biome cream works better
[This review was collected as part of a promotion.] I bought this because the biome cream did wonders for my babies diaper rash. I was disappointed in the diaper cream even tho I love so many other roe products. I would buy the biome cream and use it for diaper rash in the future tho
