Sponsored
Roe Wellness Mineral Sunscreen Lotion - SPF 30 - 1.7oz
New at target
$24.99 ($14.70/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Broad-spectrum SPF 30 protection
- Powered by 19% zinc oxide to shield skin from UVA and UVB rays
- Water resistant for up to 80 minutes
- Mineral sunscreen that will not leave a white residue
- Lightweight lotion that applies smoothly and comfortably
- Hydrating coconut- and olive-derived ingredients to lock in moisture and keep skin soft
- Gentle and safe for sensitive skin
- Suitable for individuals 6 months and older
- Made without fragrance, dyes, gluten, or common irritants
- Vegan and reef-safe
Description
Roe Wellness SPF 30 Mineral Sunscreen is a lightweight, non-greasy formula designed for daily use on even the most sensitive skin. Powered by 19% zinc oxide, it provides broad-spectrum protection against UVA and UVB rays while forming a breathable barrier that helps shield skin from sun damage. The mineral-based formula glides on smoothly without leaving a white cast, thanks to skin-conditioning ingredients like cocoglycerides and ethylhexyl olivate. These coconut- and olive-derived ingredients help lock in hydration while keeping the skin soft and comfortable, without leaving an oily residue. Fragrance-free, gluten-free, vegan, and made without dyes or common irritants, it's a clean, gentle choice for babies, toddlers, and even adults.
Suggested Use:
After applying all other skincare products, apply the sunscreen to clean dry skin. For best protection, reapply every two hours or as needed during prolonged sun exposure to maintain effectiveness.
Ingredients:
Active: Zinc Oxide-19%
Inactive:
Water, Ethylhexyl Olivate, Dimethicone, C9-12 Alkane, Cocoglycerides, Hydroxyethyl Dimethicone Laurate, Pentylene Glycol, Butyloctyl Salicylate, Glycerin, Jojoba Esters, Pyrus Malus (Apple) Fruit Extract, Polymethylsilsesquioxane, *Diheptyl Succinate, Disteardimonium Hectorite, Squalane, Phenoxyethanol, Sodium Chloride, Polyhydroxystearic Acid, Trihydroxystearin, Triethyl Citrate, Hydroxyacetophenone, Dipotassium Glycyrrhizate, Sodium Citrate, Beta Vulgaris (Beet) Root Extract, Fructooligosaccharides, Tetrasodium Glutamate Diacetate, Sodium Dehydroacetate, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycine Soja (Soybean) Seed Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Suggested Use:
After applying all other skincare products, apply the sunscreen to clean dry skin. For best protection, reapply every two hours or as needed during prolonged sun exposure to maintain effectiveness.
Ingredients:
Active: Zinc Oxide-19%
Inactive:
Water, Ethylhexyl Olivate, Dimethicone, C9-12 Alkane, Cocoglycerides, Hydroxyethyl Dimethicone Laurate, Pentylene Glycol, Butyloctyl Salicylate, Glycerin, Jojoba Esters, Pyrus Malus (Apple) Fruit Extract, Polymethylsilsesquioxane, *Diheptyl Succinate, Disteardimonium Hectorite, Squalane, Phenoxyethanol, Sodium Chloride, Polyhydroxystearic Acid, Trihydroxystearin, Triethyl Citrate, Hydroxyacetophenone, Dipotassium Glycyrrhizate, Sodium Citrate, Beta Vulgaris (Beet) Root Extract, Fructooligosaccharides, Tetrasodium Glutamate Diacetate, Sodium Dehydroacetate, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycine Soja (Soybean) Seed Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Scent: Unscented
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free, Mineral-Based
Product Form: Lotion
Active Ingredient(s): Zinc Oxide 19%
Sustainability Claims: Cruelty-Free
Includes: Face Sunscreen, Sunscreen
Package Quantity: 1
Beauty Purpose: Sun Protection
Net weight: 50 Grams
SPF: 30
Features: Broad Spectrum Protection, Water-Resistant, Safe to Use On Sensitive Skin, Pediatrician Tested
TCIN: 94724871
UPC: 195893225903
Item Number (DPCI): 007-08-4803
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide' '19.0%
Purpose
SunscreenUses
Uses: Helps prevent sunburn. Higher SPF gives more sunburn protection.Directions
Directions: Apply liberally 15 minutes before sun or water exposure, Immediately after towel drying, At least every 2 hours, Children under 6 months: Ask a doctor.Other information
Other Information: Sun alert: Limiting sun exposure, wearing protective clothing, using sunscreens may reduce the risks of skin aging, skin cancer, and other harmful effects of the sun.Inactive ingredients
water, ethylhexyl olivate, dimethicone, c9-12 alkane, cocoglycerides, hydroxyethyl dimethicone laurate, pentylene glycol, butyloctyl salicylate, glycerin, jojoba esters, pyrus malus (apple) fruit extract, polymethylsilsesquioxane, squalane, dipotassium glycyrrhizate, beta vulgaris (beet) root extract, fructooligosaccharides, glycine soja (soybean) seed extract diheptyl succinate, disteardimonium hectorite, phenoxyethanol, sodium chloride, polyhydroxystearic acid, trihydroxystearin, triethyl citrate, hydroxyacetophenone, sodium citrate, tetrasodium glutamate diacetate, sodium dehydroacetate, capryloyl glycerin/sebacic acid copolymer' '
Shipping details
Estimated ship dimensions: 4.7 inches length x 2.2 inches width x 1.2 inches height
Estimated ship weight: 0.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$10.99 - $57.99
$15 Target GiftCard with 2 select diapers & pants on select items
4.8 out of 5 stars with 71321 ratings
Guests also viewed
$26.00($15.29/fluid ounce)
4.7 out of 5 stars with 1468 ratings
$16.99($9.99/fluid ounce)
4.8 out of 5 stars with 786 ratings
$16.99($9.99/fluid ounce)
4.7 out of 5 stars with 776 ratings
Discover more options
$17.99($10.58/fluid ounce)
was $20.99 New lower price
4.4 out of 5 stars with 117 ratings
$13.99($5.60/fluid ounce)
3.1 out of 5 stars with 1524 ratings
Related Categories
Guests are saying
This sunscreen is highly praised for its smooth application and effectiveness in protecting sensitive skin, making it a favorite among families. Guests appreciate its lightweight formula that doesn't leave a white cast or greasy residue, making it suitable for both children and adults. However, some concerns have been raised about the pump design, which can be frustrating to use. Overall, it is a reliable choice for sun protection, especially for those with sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 201 reviews
100% would recommend
3 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025
Great for all ages
I use this for my newborn plus myself and husband. It goes on well and doesn’t leave our faces white
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Family staple
This is the best zinc sunscreen! It doesn’t turn your skin white at all yet the performance is incredible!! We use this for the whole family! It’s not greasy, heavy or sticky. It’s just perfect! We always keep this in stock at our home. It’s a staple.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025
Perfect for the whole fam
I use this on all of my kids (ages 2-10) as well as myself and it's amazing. No greasy feeling, white cast, or sunburns. Love it so much
5 out of 5 stars
8 August, 2025
originally posted on www.roewellness.com
Amazing sunscreen
[This review was collected as part of a promotion.] This is the perfect sunscreen for my baby. It fits in the diaper bag, rubs on smoothly and protects her skin from burning.
5 out of 5 stars
3 August, 2025
originally posted on www.roewellness.com
Incredible
[This review was collected as part of a promotion.] Won’t use anything else! This sunscreen is a must have!
5 out of 5 stars
1 August, 2025
originally posted on www.roewellness.com
Love this sunscreen!
[This review was collected as part of a promotion.] Easy to blend in, use it for both baby and myself! Thank you for making a product I feel safe to apply to everyone in our family!
2 out of 5 stars
23 July, 2025
originally posted on www.roewellness.com
Great sunscreen, horrible packaging
Loved the sunscreen, but the pump is horrible. It broke within one use and there’s really no way to get the product out without it. Huge bummer.
5 out of 5 stars
9 July, 2025
originally posted on www.roewellness.com
The best SPF!
[This review was collected as part of a promotion.] It blends so easy, doesn’t leave a white cast. No strong sunscreen smell and doesn’t leave skin feeling oily. It’s a family favorite that we have been buying for the last 3 years. Just wish they had a bigger bottle!
4 out of 5 stars
7 July, 2025
originally posted on www.roewellness.com
Love this spf
[This review was collected as part of a promotion.] Absolutely love this spf for my kids. It blends in so easy and does not leave a white cast. My only issue with it was the bottle - on my first use the pump just stopped working and I have to try and scrape the lotion out with a stick. Other than that I would buy this again
2 out of 5 stars
11 June, 2025
originally posted on www.roewellness.com
Pump bottle doesn’t work great :(
Love the product but the tubing for the pump is to small and the sunscreen is to thick to come out I’m not even able to pump it I can’t get it out without pumping either. .
5 out of 5 stars
31 May, 2025
originally posted on www.roewellness.com
Love love love!
[This review was collected as part of a promotion.] Absolutely love this! As a mom of three, I always want to protect my kids in the sun. This is quick and easy and so good in the craziness. Would totally order this for sun protection!
4 out of 5 stars
25 May, 2025
originally posted on www.roewellness.com
Love the sunscreen but not the packaging
[This review was collected as part of a promotion.] I love this sunscreen so SO much it’s the first sunscreen I’ve ever found that doesn’t make my sensitive skin react. Even on my face and for this I’m so grateful! But the packaging is terrible. I’ve bought many bottles and the pump always breaks after 5-10 pumps so now I just use a make up spatula to dig it out. It’s also super hard to bring on vacation because the bottle is heavy. Please please offer other packaging and this would be the perfect sunscreen!
5 out of 5 stars
12 January, 2025
originally posted on www.roewellness.com
Great clean sunscreen!
We’ve been using roe mineral sunscreen for a couple of years now and have been really pleased with the coverage and would recommend for little and for adults as well. The pump can get a little stuck at times but not worth losing a star over.
5 out of 5 stars
15 November, 2024
originally posted on www.roewellness.com
Wonderful!
I bought this sunscreen for my daughter who has sensitive skin. Other sunscreens cause he eczema to flare up, but this one did not! It’s lightweight and not greasy, which is a big perk as well!
5 out of 5 stars
7 October, 2024
originally posted on www.roewellness.com
Silky smooth
Second time ordering! So luscious. I love it and use it on myself and baby
5 out of 5 stars
17 September, 2024
originally posted on www.roewellness.com
Lifesaver for eczema
I brought this SPF months ago as an attempt to not trigger my adult eczema. This is the only SPF on the market that doesn't cause a flare up of my eczema. I use this SPF daily and it has made such a huge difference in my skin. I could not recommend it more!
5 out of 5 stars
26 August, 2024
originally posted on www.roewellness.com
Will repurchase
Beautiful formula and absorbs nicely. Works as it is intended to.
5 out of 5 stars
26 August, 2024
originally posted on www.roewellness.com
LOVE this product
My favorite sunscreen that I’ve tried as of late! Highly recommend
5 out of 5 stars
20 August, 2024
originally posted on www.roewellness.com
This sun screen its great
This sun screen its great , very light on skin doesn’t break out and works well for my son sensitive skin.
5 out of 5 stars
3 August, 2024
originally posted on www.roewellness.com
Love !
We love our toe sunscreen ! We fly through it with multiple little kids, and mom uses it too while nursing the littlest. It’s beautifully packaged but also functional.