coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
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RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory
$110.49 reg $129.99
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save $19.50 (15% off)In Stock
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About this item
Highlights
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- •LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 15.75 Inches (W) x 11.7 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 91703606
UPC: 840008262174
Item Number (DPCI): 337-01-0101
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.23 inches length x 17.24 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 3880 reviews
100% would recommend
1 recommendations
5 out of 5 stars
29 November, 2025
originally posted on RTIC Outdoors
20 can ultra tough soft cooler
Outstandingly great travel cooler prep it and it keeps the cold on! However do not do what did with buying the 20. You will like it so much you will wished you got the 30 can version.
5 out of 5 stars
25 November, 2025
originally posted on RTIC Outdoors
HUGE
Nice size for all day at lake or at gameday party. Keeps everything iced well.
5 out of 5 stars
7 November, 2025
originally posted on RTIC Outdoors
RTIC cooler? More like RTIC freezer!
I fill the bottom with frozen water bottles and put my cold stuff in. Then, I put a row of frozen water bottles on top and then all of my non cold items on top. EVERYTHING FREEZES. Hummus, lunch meat, cheese, dip - FROZEN! DO NOT buy this cooler if you want hot food, warm food, or even cold food. If it is not solid, it will FREEZE!
5 out of 5 stars
6 November, 2025
originally posted on RTIC Outdoors
Great value
Replace one that has a bad zipper which they don’t repair’
1 out of 5 stars
6 November, 2025
originally posted on RTIC Outdoors
Great mid-size cooler
Great midsize roadtrip cooler. Fits well in the front seat or the trunk and keeps everything nice and cold.
5 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
Great Cooler!
My family just loves the RTIC coolers! This is the perfect size. Keeps items cold for hours. They are well made, and the personalization was spot on!
5 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
Great cooler
Great product. It was in the sun most of the day and still had ice in it and the evening.
3 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
50 can
I love the cooler, great size. Disappointed tha the front zipper broke the first time. We used it.
5 out of 5 stars
3 November, 2025
originally posted on RTIC Outdoors
Great cooler.
This is my fourth RTIC cooler purchase. Great value. Sturdy and stylish.
2 out of 5 stars
2 November, 2025
originally posted on RTIC Outdoors
Cooler
Not impressed with this cooler. Doesn’t keep ice very long.
5 out of 5 stars
31 October, 2025
originally posted on RTIC Outdoors
Rtic softside
Friend had one on a recent fishing trip. Bought it because of that experience. Versatile and effective
1 out of 5 stars
31 October, 2025
originally posted on RTIC Outdoors
No good
Would not and will not ever buy again. So hard to unzip even with that chapstick on it and it doesn't hold ice long than a day.
1 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Bummed
I’ve only used this cooler 10 times and it’s falling apart around the zipper. Zipper was still very hard to use even when I kept lubed
5 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Love it!
Got this cooler on clearance. Purchased one several years ago and loved it. This one is just as good. Liberally lubricate the zipper and you will have no problems.
4 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Repeat purchase
great cooler. Stays really cold inside. Had issue with zipper after a few years of beach use. Replaced with this one.
1 out of 5 stars
27 October, 2025
originally posted on RTIC Outdoors
Large T-handle on the main
Large T-handle on the main zipper broke in half after third use,
3 out of 5 stars
25 October, 2025
originally posted on RTIC Outdoors
Small
I have an older 20 can and purchased a new one for a gift. It is so much smaller! It’s taller but skinnier and doesn’t seem as thickly insulated.
3 out of 5 stars
24 October, 2025
originally posted on RTIC Outdoors
Meh
I like the size, but the zipper is even harder to use than the Arctic cooler that I replaced (that subsequently failed at the zipper), so I am not confident that this cooler is built for longevity
4 out of 5 stars
23 October, 2025
originally posted on RTIC Outdoors
Replacement of older RTIC Softside Cooler
Very nice color and cools great. However, zipper (even after applying lube) is very difficult to zip, so worried there will be an issue at some point.
5 out of 5 stars
23 October, 2025
originally posted on RTIC Outdoors
Great cooler/lunch box
We love this cooler bought it as a cooler for the beach and then I decided to make it my lunch box for work. Keeps food cold all day with an ice back and Keeps ice for days. Great seal on the zipper and Great heavy duty handles and straps.