coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Lilac Purple: Vinyl Liner, 6 lbs
$129.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 92084351
UPC: 840008267582
Item Number (DPCI): 337-01-2477
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 16.7 inches length x 15.3 inches width x 12.9 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the measurements? Height, depth & width?
submitted by Detroit mom - 6 months ago
A: Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
submitted byeplawson - 3 months ago
Discover more options
Related Categories
3.9 out of 5 stars with 3858 reviews
100% would recommend
1 recommendations
2 out of 5 stars
2 November, 2025
originally posted on RTIC Outdoors
Cooler
Not impressed with this cooler. Doesn’t keep ice very long.
5 out of 5 stars
31 October, 2025
originally posted on RTIC Outdoors
Rtic softside
Friend had one on a recent fishing trip. Bought it because of that experience. Versatile and effective
1 out of 5 stars
31 October, 2025
originally posted on RTIC Outdoors
No good
Would not and will not ever buy again. So hard to unzip even with that chapstick on it and it doesn't hold ice long than a day.
1 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Bummed
I’ve only used this cooler 10 times and it’s falling apart around the zipper. Zipper was still very hard to use even when I kept lubed
5 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Love it!
Got this cooler on clearance. Purchased one several years ago and loved it. This one is just as good. Liberally lubricate the zipper and you will have no problems.
4 out of 5 stars
30 October, 2025
originally posted on RTIC Outdoors
Repeat purchase
great cooler. Stays really cold inside. Had issue with zipper after a few years of beach use. Replaced with this one.
1 out of 5 stars
27 October, 2025
originally posted on RTIC Outdoors
Large T-handle on the main
Large T-handle on the main zipper broke in half after third use,
3 out of 5 stars
25 October, 2025
originally posted on RTIC Outdoors
Small
I have an older 20 can and purchased a new one for a gift. It is so much smaller! It’s taller but skinnier and doesn’t seem as thickly insulated.
3 out of 5 stars
24 October, 2025
originally posted on RTIC Outdoors
Meh
I like the size, but the zipper is even harder to use than the Arctic cooler that I replaced (that subsequently failed at the zipper), so I am not confident that this cooler is built for longevity
4 out of 5 stars
23 October, 2025
originally posted on RTIC Outdoors
Replacement of older RTIC Softside Cooler
Very nice color and cools great. However, zipper (even after applying lube) is very difficult to zip, so worried there will be an issue at some point.
5 out of 5 stars
23 October, 2025
originally posted on RTIC Outdoors
Great cooler/lunch box
We love this cooler bought it as a cooler for the beach and then I decided to make it my lunch box for work. Keeps food cold all day with an ice back and Keeps ice for days. Great seal on the zipper and Great heavy duty handles and straps.
5 out of 5 stars
22 October, 2025
originally posted on RTIC Outdoors
Best Soft Cooler
This is my third soft cooler from Rtic. (All different sizes) I absolutely love them! Not sure why anyone would spend more money on the competitor!
4 out of 5 stars
21 October, 2025
originally posted on RTIC Outdoors
30 can
I am enjoying my cooler. It was purchased to keep inside my vehicle while traveling. It keeps food and drinks cold.
5 out of 5 stars
18 October, 2025
originally posted on RTIC Outdoors
This cool is exactly what
This cool is exactly what I was looking for. Wasn’t looking to spend double to get the same performance with another name brand. I own multiple Rtic coolers, but this one is by far the best. We took this on a road trip full of bottles ,cans and ice and four days later still had ice in it and everything was still very cold While sitting in a 90° car most of the time. Definitely a thumbs up for me.
5 out of 5 stars
18 October, 2025
originally posted on RTIC Outdoors
I am very sorry I
I am very sorry I used RTIC. They send emails daily and will not let me unsubscribe.
5 out of 5 stars
14 October, 2025
originally posted on RTIC Outdoors
Works as intended
Seems to keep what I want cold as they claim! And at a fraction of the cost of yeti.
5 out of 5 stars
13 October, 2025
originally posted on RTIC Outdoors
Great Little Cooler!!
Plenty for room for lunch and snacks all day. The long shoulder strap is helpful when walking with the cooler. RTIC's medium ice pack fits perfectly!
2 out of 5 stars
3 September, 2025
originally posted on RTIC Outdoors
Spacious but lacks amenities
Love the cooler to keep items cold for long periods. Floats which comes in handy when boating. Negatives are: Needs outside pockets that can hold cell phones, keys etc. a net on the inside lid to hold other essentials forks knives would be great.
3 out of 5 stars
2 September, 2025
originally posted on RTIC Outdoors
Its Ok
They advertise several days ice being kept but really its just half a day. It is sturdy but the zipper is really hard to use.
5 out of 5 stars
1 September, 2025
originally posted on RTIC Outdoors
Love it
This is our second and love the product. We did have an issue with the zipper closure of the first one which is why we replaced it. But it was a few years old.