coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
RTIC Outdoors 30qt Ultra-Tough Soft Sided Cooler - Lilac Purple: Vinyl Liner, 6 lbs
$110.49 sale price when purchased online
$129.99 list price
Target Online store #3991
About this item
Highlights
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
Weight: 4 Pounds
Liner Material: Nylon
Capacity (Volume): 22 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 92084351
UPC: 840008267582
Item Number (DPCI): 337-01-2477
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 16.7 inches length x 15.3 inches width x 12.9 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the measurements? Height, depth & width?
submitted by Detroit mom - 2 months ago
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$110.49
reg $129.99 Sale
3.9 out of 5 stars with 3637 ratings
$84.99 - $114.99
Lower price on select items
3.9 out of 5 stars with 3633 ratings
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3.9 out of 5 stars with 3638 reviews
100% would recommend
1 recommendations
Medium.
3 out of 5 stars
Jerilyn K. - 3 days ago
originally posted on RTIC Outdoors
It’s ok. It’s big and spacious. Good quality. Nice handles. But it doesn’t seem to keep things cold for long.
Good cooler lightweight but I
4 out of 5 stars
Jorge S. - 5 days ago
originally posted on RTIC Outdoors
Good cooler lightweight but I prefer one with a latch instead of a zipper
Split zipper and only a couple weeks old
3 out of 5 stars
Jason D. - 5 days ago
originally posted on RTIC Outdoors
Unfortunately the zipper has already failed just a couple weeks in…
Had to buy a second one!
4 out of 5 stars
Thomas J. - 5 days ago
originally posted on RTIC Outdoors
Love it! I bought a second one after using it for the first time. zipper is very tough to open, and the lid will not stay open without holding it. Makes it a little annoying when trying to load it.
sent it back. . . waterproof zipper is
5 out of 5 stars
Donald L. - 6 days ago
originally posted on RTIC Outdoors
sent it back. . . waterproof zipper is too difficult for my 79 year old wife to operate
Great Cooler
5 out of 5 stars
Matt V. - 6 days ago
originally posted on RTIC Outdoors
I really like it, holds a lot and keeps everything cold for a couple of days.
Love these. Purchased 8 personalized
5 out of 5 stars
Melody L. - 6 days ago
originally posted on RTIC Outdoors
Love these. Purchased 8 personalized ones as gifts for Christmas gifts 2025.
Well-made
4 out of 5 stars
Greg W. - 6 days ago
originally posted on RTIC Outdoors
The high-quality and construction is obvious, nice to have it. Bigger than I expected or wanted, but trying to return something like this is always interesting.
Got this for my dad
5 out of 5 stars
Christina P. - 6 days ago
originally posted on RTIC Outdoors
Got this for my dad on father's day and he loved it, especially with the #1 dad emblem
Broken zipper
1 out of 5 stars
Gary J. - 8 days ago
originally posted on RTIC Outdoors
The zipper on the cooler broke within a month or so of me purchasing it. It appeared to be good quality but didn’t hold up. I may have a defective product.
30 can
5 out of 5 stars
Lisa H. - 8 days ago
originally posted on RTIC Outdoors
Love it! We had a 12 can & needed a larger one. Purchased 30 can. Both are great!
Critical for Summer
5 out of 5 stars
Andrew B. - 8 days ago
originally posted on RTIC Outdoors
Fantastic cooler that keeps meals & drink cold even in the blazing Summer heat.
Zipper messed
5 out of 5 stars
Jason M. - 8 days ago
originally posted on RTIC Outdoors
I’ve only had my cooler for maybe 3 weeks it is perfect size but yesterday the zipper messed up can I get this fixed
We love our RTIC!
5 out of 5 stars
Hillary G. - 9 days ago
originally posted on RTIC Outdoors
We love our RTIC cooler! Well made and thoughtfully crafted. The red white and blue is also very attractive. Looking forward to many fun beach days with our new cooler.
40 can
4 out of 5 stars
George B. - 10 days ago
originally posted on RTIC Outdoors
Good cooler keeps things cold do not like the zipper on the top gets stuck sometimes wish the top had a velcro easy access top
Soft coolers
4 out of 5 stars
Clifton C. - 11 days ago
originally posted on RTIC Outdoors
Good cooler as far as keeping things cold. I bought this because my previous RTIC soft cooler’s zipper is broken, won’t zip closed, and RTIC doesn’t do any repairs.
Condensation problems
2 out of 5 stars
Terrance J. - 12 days ago
originally posted on RTIC Outdoors
Outside of cooler gets a lot of condensation when filled with ice.
Father’s Day gift for boat
4 out of 5 stars
Anne B. - 12 days ago
originally posted on RTIC Outdoors
Husband loves it! It’s a great cooler. Perfect size. Only complaint is the design of zipper. As others say it takes 2 hands to open and is a tough pull. Otherwise it’s great.
Bought online, it was too
1 out of 5 stars
Jeff - 12 days ago
originally posted on RTIC Outdoors
Bought online, it was too big, bulky, and heavy for my hopes. . . looked like a good quality product!
Great cooloer
5 out of 5 stars
Paige S. - 13 days ago
originally posted on RTIC Outdoors
A couple years ago I got a larger one for my son’s family. Works great on the boat. So I just ordered one size smaller for my husband & I. Really like the new marine color. Great cooler,