coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
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RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Lilac Purple: Vinyl Liner, 6 lbs
$103.99 reg $129.99
Sale save $26.00 (20% off)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 92084351
UPC: 840008267582
Item Number (DPCI): 337-01-2477
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 16.7 inches length x 15.3 inches width x 12.9 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the measurements? Height, depth & width?
submitted by Detroit mom - 7 months ago
A: Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
submitted byeplawson - 4 months ago
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3.9 out of 5 stars with 3893 reviews
100% would recommend
1 recommendations
4 out of 5 stars
20 December, 2025
originally posted on RTIC Outdoors
No option
I bought 2 coolers, I know it's free but I wish they gave e you an option on the Tumblr to pick a male or female so I could keep one for myself.
4 out of 5 stars
19 December, 2025
originally posted on RTIC Outdoors
Great size and color!
Love the size and color of my new 20 can soft side cooler! The personalization I had added turned out sweet too. Only taking it down a star because I can barely unzip it. Hoping this loosens up before the zipper pull breaks.
5 out of 5 stars
17 December, 2025
originally posted on RTIC Outdoors
This cooler is SO NICE!!
Love the design and the colors! Great quality gift!
5 out of 5 stars
16 December, 2025
originally posted on RTIC Outdoors
very nice looking and seems
very nice looking and seems very sturdy. the zipper has been reinforced but is also difficult to open and close hopefully will loosen over time
5 out of 5 stars
16 December, 2025
originally posted on RTIC Outdoors
Travel with baby
I love this cooler for traveling with breastmilk and sports drinks. I wish I had it sooner!
5 out of 5 stars
13 December, 2025
originally posted on RTIC Outdoors
30 can
Bought because it is the exact size of the rear seat in our “Speed El Jefe” UTV. We just fill it up and seat belt it in to the rear seat,kept ice for 3 days on the last ride.
5 out of 5 stars
11 December, 2025
originally posted on RTIC Outdoors
wow amazing
my wife gave me this for my day, wow I love my new lunch bag
1 out of 5 stars
11 December, 2025
originally posted on RTIC Outdoors
Will be a gift
I purchased this for my father who has been borrowing my cheap soft sided cooler. I have a large hard side cooler from this brand and it keeps things cold incredibly well! I opened the box to inspect and the cooler looks great. The colors are great for dad and this cooler can take a beating being tossed around in the garage. Dad won’t be doing any boating trip but if I do, I’ll be borrowing his cooler for a change!!!
5 out of 5 stars
2 December, 2025
originally posted on RTIC Outdoors
Surprised
Took a chance/ was. Pleasantly impressed/ great quality/ materials/ and couldn’t be happier. Customer for life!
5 out of 5 stars
29 November, 2025
originally posted on RTIC Outdoors
20 can ultra tough soft cooler
Outstandingly great travel cooler prep it and it keeps the cold on! However do not do what did with buying the 20. You will like it so much you will wished you got the 30 can version.
5 out of 5 stars
25 November, 2025
originally posted on RTIC Outdoors
HUGE
Nice size for all day at lake or at gameday party. Keeps everything iced well.
5 out of 5 stars
7 November, 2025
originally posted on RTIC Outdoors
RTIC cooler? More like RTIC freezer!
I fill the bottom with frozen water bottles and put my cold stuff in. Then, I put a row of frozen water bottles on top and then all of my non cold items on top. EVERYTHING FREEZES. Hummus, lunch meat, cheese, dip - FROZEN! DO NOT buy this cooler if you want hot food, warm food, or even cold food. If it is not solid, it will FREEZE!
5 out of 5 stars
6 November, 2025
originally posted on RTIC Outdoors
Great value
Replace one that has a bad zipper which they don’t repair’
1 out of 5 stars
6 November, 2025
originally posted on RTIC Outdoors
Great mid-size cooler
Great midsize roadtrip cooler. Fits well in the front seat or the trunk and keeps everything nice and cold.
5 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
Great Cooler!
My family just loves the RTIC coolers! This is the perfect size. Keeps items cold for hours. They are well made, and the personalization was spot on!
5 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
Great cooler
Great product. It was in the sun most of the day and still had ice in it and the evening.
3 out of 5 stars
5 November, 2025
originally posted on RTIC Outdoors
50 can
I love the cooler, great size. Disappointed tha the front zipper broke the first time. We used it.
5 out of 5 stars
3 November, 2025
originally posted on RTIC Outdoors
Great cooler.
This is my fourth RTIC cooler purchase. Great value. Sturdy and stylish.
2 out of 5 stars
2 November, 2025
originally posted on RTIC Outdoors
Cooler
Not impressed with this cooler. Doesn’t keep ice very long.
5 out of 5 stars
31 October, 2025
originally posted on RTIC Outdoors
Rtic softside
Friend had one on a recent fishing trip. Bought it because of that experience. Versatile and effective