Floats in water making it the perfect cooler for the lake, pool, or boat
Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs. Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 92084351
UPC: 840008267582
Item Number (DPCI): 337-01-2477
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
coolers all
Item Type
Personal
Small
Medium
Large
Giant
Volume
0 - 16 quarts
17 - 35 quarts
36 - 59 quarts
60 - 99 quarts
100 quarts and above
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 16.7 inches length x 15.3 inches width x 12.9 inches height
Estimated ship weight: 6.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
This is a great size for ease in carrying around. Chilled Aluminum and glass stays cold a day and even longer with ice in it.
Dolores L.
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4 out of 5 stars
5 January, 2026
originally posted on RTIC Outdoors
Good quality, Just too big
I liked this cooler but if you fill it, it is impossible to carry and not ergonomic. Had to return it.
Nicole S.
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4 out of 5 stars
4 January, 2026
originally posted on RTIC Outdoors
So glad I purchased this item!
Love this cooler! A little hard to zip but otherwise great.
Jan L.
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5 out of 5 stars
3 January, 2026
originally posted on RTIC Outdoors
Bought as gift for my son and he loved it
Perfect for when my son goes paddle boarding, fishing or on day trips out of town.
Helen S.
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4 out of 5 stars
2 January, 2026
originally posted on RTIC Outdoors
30 soft cooler
Colors and layout was great. Ice melted a lot faster than expected plus thought i was getting a free cup like I did the week before when ordered the gray one.
Rayburn P.
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5 out of 5 stars
2 January, 2026
originally posted on RTIC Outdoors
Solid quality materials, great colors
Solid quality materials, great colors and size. Even fits a wine bottle angled!
Jeanette R.
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5 out of 5 stars
1 January, 2026
originally posted on RTIC Outdoors
Great size
Great size for grabbing drinks and a sandwich while on the road.
Laura M.
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1 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Great gift
I purchased this for my son as a Christmas gift. He loved it and given his lifestyle I predict a lot of use. Will follow up if anything notable happens.
Christopher G.
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5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
30 Can Cooler
Amazing! Was my husband's favorite gift!
Julie C.
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5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Soft Cooler
This is my second cooler like this. The last one lasted for about 5 years. It finally fell apart. I love this cooler. It is light weight and keeps things cool.
Debra D.
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5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Rugged Cooler!
We have other Rtic products so not surprised we like this one. Got it for my husband for Christmas.
Daphne R.
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5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Served its Purpose
It was a replacement in my hubby favorite color. He loved it and the color. It served its purpose.
Regina M.
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5 out of 5 stars
30 December, 2025
originally posted on RTIC Outdoors
LIKE
I got this cooler for my kids as a Christmas gift, and they loved it! I filled it up with beer, and they liked it even more! LOL
Linda F.
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5 out of 5 stars
30 December, 2025
originally posted on RTIC Outdoors
Great little cooler!
This cooler is awesome! It floats, keeps your stuff cold for days and doesn't cost a ton. Great cooler for water sports and traveling.
Douglas E.
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5 out of 5 stars
29 December, 2025
originally posted on RTIC Outdoors
Soft cooler
Absolutely love my 30 can soft cooler. Built well and very stylish. Even had it monogrammed!
Kim Z.
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4 out of 5 stars
29 December, 2025
originally posted on RTIC Outdoors
Cool cooler
Everyone like the soft coolers as gifts for Christmas. Will have to wait to see how quality and performance will be. Only disappointment is I missed free drinkware promo for each cooler I bought by a week
Dennis B.
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5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
I LOVE IT!!!
I’m so glad we treated ourselves
Rene S.
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5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
Great gift
purchased as a Christmas gift, was much appreciated
Amy W.
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5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
30 Can cooler
Worth every penny. This will make a great addition to the boat. We have never been disappointed with a single purchase.
Frederick K.
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5 out of 5 stars
27 December, 2025
originally posted on RTIC Outdoors
20 can cooler
Great cooler! My husband was so excited to get it as his Christmas gift!