coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory
$129.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- •LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 15.75 Inches (W) x 11.7 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 91703606
UPC: 840008262174
Item Number (DPCI): 337-01-0101
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.23 inches length x 17.24 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Discover more options
Related Categories
3.9 out of 5 stars with 3842 reviews
100% would recommend
1 recommendations
4 out of 5 stars
23 October, 2025
originally posted on RTIC Outdoors
Replacement of older RTIC Softside Cooler
Very nice color and cools great. However, zipper (even after applying lube) is very difficult to zip, so worried there will be an issue at some point.
4 out of 5 stars
21 October, 2025
originally posted on RTIC Outdoors
30 can
I am enjoying my cooler. It was purchased to keep inside my vehicle while traveling. It keeps food and drinks cold.
5 out of 5 stars
18 October, 2025
originally posted on RTIC Outdoors
This cool is exactly what
This cool is exactly what I was looking for. Wasn’t looking to spend double to get the same performance with another name brand. I own multiple Rtic coolers, but this one is by far the best. We took this on a road trip full of bottles ,cans and ice and four days later still had ice in it and everything was still very cold While sitting in a 90° car most of the time. Definitely a thumbs up for me.
5 out of 5 stars
18 October, 2025
originally posted on RTIC Outdoors
I am very sorry I
I am very sorry I used RTIC. They send emails daily and will not let me unsubscribe.
5 out of 5 stars
14 October, 2025
originally posted on RTIC Outdoors
Works as intended
Seems to keep what I want cold as they claim! And at a fraction of the cost of yeti.
5 out of 5 stars
13 October, 2025
originally posted on RTIC Outdoors
Great Little Cooler!!
Plenty for room for lunch and snacks all day. The long shoulder strap is helpful when walking with the cooler. RTIC's medium ice pack fits perfectly!
2 out of 5 stars
3 September, 2025
originally posted on RTIC Outdoors
Spacious but lacks amenities
Love the cooler to keep items cold for long periods. Floats which comes in handy when boating. Negatives are: Needs outside pockets that can hold cell phones, keys etc. a net on the inside lid to hold other essentials forks knives would be great.
3 out of 5 stars
2 September, 2025
originally posted on RTIC Outdoors
Its Ok
They advertise several days ice being kept but really its just half a day. It is sturdy but the zipper is really hard to use.
5 out of 5 stars
1 September, 2025
originally posted on RTIC Outdoors
Love it
This is our second and love the product. We did have an issue with the zipper closure of the first one which is why we replaced it. But it was a few years old.
2 out of 5 stars
31 August, 2025
originally posted on RTIC Outdoors
Zipper sucks
The teeth on the zipper did not stay straight. Makes it difficult to unzip. Constant struggle to open
4 out of 5 stars
31 August, 2025
originally posted on RTIC Outdoors
This was a replacement for
This was a replacement for an RTIC that finally was its last days. I was pleased with the cooler, but missed the mesh pouch and tie downs that the old one had. Just a few days after my purchase, I was notified of the “pro” model with the pouch and EZ zipper. I would have waited if I had known this model was on its way. Timing is everything.
1 out of 5 stars
31 August, 2025
originally posted on RTIC Outdoors
Junk
Zipper sucks, first time use doesn’t zip tight. Leaks like crazy
3 out of 5 stars
30 August, 2025
originally posted on RTIC Outdoors
30 can cooler
The shoulder strap clips are weak break very easy plastic clips were so much stronger have to use old one zipper is very tight my last one broke but the cooler was fine need to upgrade these 2 things
5 out of 5 stars
28 August, 2025
originally posted on RTIC Outdoors
Perfect for a beach day.
Perfect for a beach day. A few drinks and sandwiches. Snack. Ice barely melted.
5 out of 5 stars
28 August, 2025
originally posted on RTIC Outdoors
Overall a great cooler
Nice looking cooler and great price. I bought my cooler because I was impressed by my buddy's cooler when we went to the beach it keep ice a long time . Very durable
5 out of 5 stars
27 August, 2025
originally posted on RTIC Outdoors
Great product. Great color. Size
Great product. Great color. Size is great, everything I need for my river outings! Light weight
4 out of 5 stars
26 August, 2025
originally posted on RTIC Outdoors
nice size
Great size and made great. The personalization looks cheap
5 out of 5 stars
26 August, 2025
originally posted on RTIC Outdoors
Cutest little cooler
This cooler is fantastic! It looks great and works even better. The zipper is a little tough to run on the track but if I keep it oiled which they suggest it works great. I take it on my paddle board and on road trips
5 out of 5 stars
26 August, 2025
originally posted on RTIC Outdoors
New Cooler
Ice was still solid after a 4-hour beach day. Roomy and not too heavy. Love the color selection.
5 out of 5 stars
26 August, 2025
originally posted on RTIC Outdoors
Love our new cooler. It
Love our new cooler. It works great for being on the boat or on the beach for the day.