coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$110.49 sale price when purchased online
$129.99 list price
Target Online store #3991
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
Weight: 4 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Nylon
Number of Beverage Cans Held: 30
Capacity (Volume): 22 Quart
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973449
UPC: 840008250201
Item Number (DPCI): 337-01-1056
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$84.99 - $114.99
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3.9 out of 5 stars with 3641 ratings
$110.49
reg $129.99 Sale
3.9 out of 5 stars with 3645 ratings
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3.9 out of 5 stars with 3649 reviews
100% would recommend
1 recommendations
Great Cooler!
4 out of 5 stars
Melissa R. - 6 days ago
originally posted on RTIC Outdoors
We are really enjoying this cooler! We bought it for the ballfield & our upcoming beach trip. We typically put ice in it to keep our drinks colder instead of ice packs. Unfortunately, that does make the cooler heavier, especially if you have to carry it (like on the beach). We were a little disappointed how quickly the ice melted & didn't last all day like we were lead to believe. Overall, we would buy another one!
Good Quality Product!
5 out of 5 stars
Steve T. - 6 days ago
originally posted on RTIC Outdoors
I purchased this soft cooler as a prize for our annual company golf outing and the winner loves it! Shipping was fast and it appears to be a durable product that will work well and last a long time.
Medium.
3 out of 5 stars
Jerilyn K. - 7 days ago
originally posted on RTIC Outdoors
It’s ok. It’s big and spacious. Good quality. Nice handles. But it doesn’t seem to keep things cold for long.
Zipper was ripped at hinge
1 out of 5 stars
Patrick H. - 8 days ago
originally posted on RTIC Outdoors
Zipper was ripped at hinge and the box was clearly repackaged so I was pretty dissatisfied with your QC. Kinda felt like you were trying to pass one over on me. Returned it so was unable to take a new cooler on our camping trip:(
Good cooler lightweight but I
4 out of 5 stars
Jorge S. - 9 days ago
originally posted on RTIC Outdoors
Good cooler lightweight but I prefer one with a latch instead of a zipper
Split zipper and only a couple weeks old
3 out of 5 stars
Jason D. - 9 days ago
originally posted on RTIC Outdoors
Unfortunately the zipper has already failed just a couple weeks in…
Great Cooler
5 out of 5 stars
Thumbs up graphic, would recommend
Courtney - 9 days ago, Verified purchaser
This cooler fits a lot of drinks and snacks. It keeps everything cold. Great quality cooler.
Had to buy a second one!
4 out of 5 stars
Thomas J. - 9 days ago
originally posted on RTIC Outdoors
Love it! I bought a second one after using it for the first time. zipper is very tough to open, and the lid will not stay open without holding it. Makes it a little annoying when trying to load it.
sent it back. . . waterproof zipper is
5 out of 5 stars
Donald L. - 10 days ago
originally posted on RTIC Outdoors
sent it back. . . waterproof zipper is too difficult for my 79 year old wife to operate
Great Cooler
5 out of 5 stars
Matt V. - 10 days ago
originally posted on RTIC Outdoors
I really like it, holds a lot and keeps everything cold for a couple of days.
Love these. Purchased 8 personalized
5 out of 5 stars
Melody L. - 10 days ago
originally posted on RTIC Outdoors
Love these. Purchased 8 personalized ones as gifts for Christmas gifts 2025.
Well-made
4 out of 5 stars
Greg W. - 10 days ago
originally posted on RTIC Outdoors
The high-quality and construction is obvious, nice to have it. Bigger than I expected or wanted, but trying to return something like this is always interesting.
Got this for my dad
5 out of 5 stars
Christina P. - 10 days ago
originally posted on RTIC Outdoors
Got this for my dad on father's day and he loved it, especially with the #1 dad emblem
Broken zipper
1 out of 5 stars
Gary J. - 12 days ago
originally posted on RTIC Outdoors
The zipper on the cooler broke within a month or so of me purchasing it. It appeared to be good quality but didn’t hold up. I may have a defective product.
30 can
5 out of 5 stars
Lisa H. - 12 days ago
originally posted on RTIC Outdoors
Love it! We had a 12 can & needed a larger one. Purchased 30 can. Both are great!
Critical for Summer
5 out of 5 stars
Andrew B. - 12 days ago
originally posted on RTIC Outdoors
Fantastic cooler that keeps meals & drink cold even in the blazing Summer heat.
Zipper messed
5 out of 5 stars
Jason M. - 12 days ago
originally posted on RTIC Outdoors
I’ve only had my cooler for maybe 3 weeks it is perfect size but yesterday the zipper messed up can I get this fixed
We love our RTIC!
5 out of 5 stars
Hillary G. - 13 days ago
originally posted on RTIC Outdoors
We love our RTIC cooler! Well made and thoughtfully crafted. The red white and blue is also very attractive. Looking forward to many fun beach days with our new cooler.
40 can
4 out of 5 stars
George B. - 14 days ago
originally posted on RTIC Outdoors
Good cooler keeps things cold do not like the zipper on the top gets stuck sometimes wish the top had a velcro easy access top
Soft coolers
4 out of 5 stars
Clifton C. - 15 days ago
originally posted on RTIC Outdoors
Good cooler as far as keeping things cold. I bought this because my previous RTIC soft cooler’s zipper is broken, won’t zip closed, and RTIC doesn’t do any repairs.