Sales Lab Scripting - by Butch Hodson & A J Mahar (Paperback)

Book Synopsis

This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they've used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month-regardless of experience, product, or industry.

Unlike most sales books that are too general to implement in practice, Sales Lab Scripting shows you exactly what to say, how to say it, and when to say it. You'll learn the scientifically tested and repeatable process to execute the perfect sales pitch, maximize revenue, and quickly scale your sales force.

Review Quotes

"A lot of books are based on theory and ideas. Others are based on tried-and-true techniques, practices, and real-life experiences. This book is the latter. I've gotten to experience A.J. and Butch's talents firsthand, and they are true pros when it comes to sales, scripting, and scaling. If you're a sales rep, manager, or founder and you're looking for a proven, step-by-step system to follow, this is it."

- Chris Heller, Former CEO of Keller Williams and author of Dominant Thoughts.

"A must-read for any CEO or CRO looking to grow a sales organization. Butch and A.J. have perfected the formula to transform a sales org into a scalable and repeatable machine. Their process, tools, and techniques are logical and easy to implement and offer a clear playbook for success. I have witnessed Sales Lab Scripting in action, and it truly works to exponentially grow revenue. Without a doubt, this book is a must-have for all inside sales organizations."

- Ben Rubenstein, Co-Founder of Opcity and Setpoint.

"I've worked with over 5,000 salespeople in my career, and I've never seen anyone do what Butch and A.J. can for a company. If you're in sales or you're responsible for hitting big sales goals for your company, you need to read this book."

- John Berkowitz, Co-Founder of Yodle and OJO Labs.