$10.99 ($0.46/ounce)
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4.5 out of 5 stars with 62 reviews
quality: 4.27 out of 5
scent: 4.27 out of 5
value: 4.47 out of 5
81% would recommend
22 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
(no review title)
Smells nice. Great price...
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
Smells good
Smells so good, I use these with arm and hammer clean breeze for the best combo. The smell stays and keeps laundry smelling fresh but it not overpowering either
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
So sweet
The scent is perfect, and it stays on the clothes for quite a long time.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
Excellent smell for the price -- don't sleep on store brand items!
Smells fantastic and is just as good as the name brand items.
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Smells fantastic
Smells fantastic
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
Better than expected
I really like these beads. The fragrance is strong, but I really like using it on my towels. It seems to have the “scratch and sniff” technology like the name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase
Smells horrible
This smells terrible and there’s no way to smell it before you purchase it It’s not like the other brands where you can squeeze the top and the scent comes out
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Prefer Fresh Brand Over Name Brands
The Fresh brand smells better than the more expensive brands.
4 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Works well gor the price
I purchased the fresh scent trying to save a few bucks. I put just under 1/2 cap full in a large load in front loader. No issues with the beads dissolving. The scent is nice, but doesn’t linger long. I’ll try the floral when I run out.
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
Love the smell!
This scent booster is by far the best one i've used. My clothes smell so fresh and clean.?
3 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Fresh isn't strong but floral is
I've tried these in both floral and fresh. Fresh doesn't work well. You can't smell it on your clothes once you're done with laundry. Floral has a really nice, lingering scent. I'll probably stick with the name brand ones (Downy, Gain) but if I ever want to save a few bucks again, I'll get floral or try another fragrance if they have any.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
Fresh all day
A little goes a long ways. Great price and an even better smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 July, 2025Verified purchase
Scent booster
The worse!! It doesn’t matter if you use hot, warm or cold water, those fragrance beads don’t dissolve. They actually stay the same size and when your laundry is done washing and you are ready to put them in the dryer you see them beads everywhere. Then you have to rinse and spin your laundry again - in hot water - in an attempt to dissolve them but guess what? They stay the same. Totally waste of my money. Never again.
5 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2025Verified purchase
Boost
Smells amazing and the smell lasts over 3 days
5 out of 5 stars
29 June, 2025Verified purchase
Loved the smell!
Loved these! Leave a great long lasting scent.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
Scent beads smell terrific!
Target brand scent beads in floral smell so good. Scent lasts for a long time. Highly recommend.
4 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025
Made my laundry smell fresh and clean
[This review was collected as part of a promotion.] I got the scent booster from up & up innocent fresh to keep my laundry smelling fresh. This comes in a 24 ounce container and says that it keeps fabric fresh up to 12 weeks. I love the smell of this scent booster, it smells very fresh and made my laundry feel clean. Unfortunately, I do not like how the product is not filled up to the top of the container. Overall, I’m happy with the product. I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025
Great smelling, floral laundry scent beads
[This review was collected as part of a promotion.] Floral scent boosting beads are wonderful for your sweaty gym clothes, blankets, towels, or really any of your laundry. This is just enough of a scent added to your laundry and the best part is you control it. If you want just a little, you only add a couple beads. If you really have a smelly load, you can add more of the beads. This bottle comes at a very reasonable cost in comparison to others of the same type on the market. I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025
Fresh long lasting floral scent
[This review was collected as part of a promotion.] I have tried several scent boosters,but this floral scent in wash scent booster by up &up really stands out.The fragrance has a fresh and lovely balance of light florals with a clean finish.I use it in every load of laundry now and my clothes comes out smelling amazing even days later.The size of it is 24oz, so the bottle lasts quite a while.Definitely a must have if you love that just-washed floral freshness!! I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025
Great alternative to name brand scent beads.
[This review was collected as part of a promotion.] I love using scent beads, so when I saw up and up brand I needed to try! The price is great for the amount you get. Upon opening the package the first thing I noticed was the smell. It reminded me of a bathroom air freshener, which I am not a fan of. I used a capful in my laundry. Once I finished washing and drying the clothes the scent is much more pleasant. It is not overwhelming, just a hint of floral smell, which I enjoy. I would recommend these to anyone who has used or is thinking about using scent beads, and to not let the initial smell from the packaging divert you. For the price it is worth the try, and I think most would be pleasantly surprised! I received an incentive to write this review.