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Sensodyne Pronamel Active Shield Whitening Toothpaste Cool Mint - 3.4 oz
New at target
$15.95
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About this item
Highlights
- Sensodyne Pronamel Active Shield Whitening Toothpaste combines advanced enamel protection with gentle whitening, helping to strengthen teeth while reducing sensitivity and protecting against acid erosion, ideal for daily oral care for adults with sensitive teeth.
- Cool Mint flavor offers long-lasting freshness and a pleasant brushing experience while simultaneously delivering cavity prevention benefits and maintaining optimal oral hygiene for enhanced dental health.
- Contains fluoride to fortify enamel, reduce the risk of cavities, and support remineralization of weakened tooth surfaces while promoting a visibly whiter and healthier smile.
- Clinically proven to protect against enamel erosion caused by acidic foods and beverages, while also helping to soothe tooth sensitivity and prevent long-term damage.
- Recommended for sensitive teeth and daily use, this toothpaste delivers a smooth, refreshing clean, strengthens enamel, whitens teeth safely, and contributes to overall oral health maintenance.
Description
Sensodyne Pronamel Active Shield Whitening Toothpaste in Cool Mint is specially formulated to protect and strengthen enamel while gently whitening teeth. Designed for people with sensitive teeth, this toothpaste helps combat acid erosion, supports daily oral care, and promotes fresh breath. Its advanced formula with fluoride not only reinforces tooth enamel but also restores natural whiteness, providing a long-lasting clean and healthy smile. Ideal for adults seeking enamel protection, cavity prevention, and sensitivity relief, this toothpaste ensures a safe and refreshing brushing experience.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Net weight: 3.4 ounces
Package Quantity: 1
TCIN: 1006087922
UPC: 310158356882
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Active ingredients
potassium nitrate' '5.0% sodium fluoride (0.15% w/v fluoride ion)' '0.25%
Purpose
Antihypersensitivity AnticavityUses
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. aids in the prevention of dental cavities.Directions
Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.Other information
Other information do not store above 25°C (77°F)Inactive ingredients
water, sorbitol, hydrated silica, glycerin, peg-8, sodium lactate, flavor, xanthan gum, cocamidopropyl betaine, sodium methyl cocoyl taurate, titanium dioxide, sodium saccharin, pvm/ma copolymer, sodium hydroxide' '
Shipping details
Estimated ship dimensions: 6.59 inches length x 1.38 inches width x 1.74 inches height
Estimated ship weight: 0.25 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste has garnered positive feedback for its effectiveness in whitening teeth and reducing sensitivity. Many guests appreciate its gentle formula, which is suitable for sensitive teeth and gums. The mild mint flavor is generally well-received, although some prefer a stronger taste. Guests have noted visible improvements in tooth color and overall dental health, making it a reliable choice for those seeking a balance of whitening and sensitivity relief.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1788 reviews
1 out of 5 stars
5 August, 2025
originally posted on Pronamel
?
i have been using Pronamel for a few years now because my teeth are sensitive. This active shield whitening is awful; the taste is like u sprayed hair spray in your mouth and my teeth don't feel clean because i have an after taste in my mouth. This paste is not cheap, so i hope someone reads this and investigates. unfortunately, it's not the first time so i will no longer be purchasing this product
5 out of 5 stars
31 May, 2025
originally posted on Pronamel
Feels great
[This review was collected as part of a promotion.] Active shield is a game changer. My mouth is fresh and teeth feel strong.
4 out of 5 stars
19 February, 2025
originally posted on Pronamel
NO MORE SLS!!!! No more sore mouth!
I've been using Sensodyne for decades, in the last two years though I had to switch to another brand that did not contain SLS because my mouth was full of sores. After years of using Sensodyne I could not use it anymore. Imagine my delight when my hygenist told me that Sensodyne Pro Enamel stopped using the SLS, YEA!! I just started reusing it and the instant burning isn't happening yet. If it continues like this, I'll change the rating to a 5!
5 out of 5 stars
25 January, 2025
originally posted on Pronamel
NO SLS (no sulfate)
I have learned I'm very sensitive to products containing sulfate, so much so, my lips have an allergic reaction to other paste. But I'm happy to say this product does the job without causing irritation. Great toothpaste.
4 out of 5 stars
24 January, 2025
originally posted on Pronamel
Great toothpaste
I bought this last month because of Dentist told me to try it out.
5 out of 5 stars
8 November, 2024
originally posted on influenster.com
Fresh and clean
[This review was collected as part of a promotion.] I really enjoyed trying out this sample of Pronamel’s Active Shield Whitening toothpaste. The cool mint flavor is so refreshing and left my teeth feeling clean and mouth fresh.
5 out of 5 stars
8 November, 2024
originally posted on influenster.com
Norma toothpastel
[This review was collected as part of a promotion.] Toothpaste was just like a regular toothpaste. It didn’t do anything different or stood out from the other brands much at all. It does taste pretty good though!
5 out of 5 stars
8 November, 2024
originally posted on influenster.com
10/10 would buy again
[This review was collected as part of a promotion.] Love the brand. It makes my teeth more protected against sensitivity. I feel like it does a great job in cleaning. The flavor is simple which is great.
5 out of 5 stars
25 October, 2024
originally posted on Pronamel
Pronamel toothpaste
It’s a great product. I may but again. Thank you for choosing to participate in this product.
5 out of 5 stars
23 October, 2024
originally posted on influenster.com
Switching to this
[This review was collected as part of a promotion.] As someone with sensitive teeth this toothpaste worked great. No gritty texture and a nice taste. Nice simple packaging doesn’t try to oversell
5 out of 5 stars
3 October, 2024
originally posted on influenster.com
Best toothpaste for sensitive teeth
[This review was collected as part of a promotion.] I love this toothpaste because it works so well for sensitive teeth. Not only does it clean my teeth effectively but also whitens them at the same time. I also love the texture, super smooth. It’s a bit on the expensive side but definitely worth it. Packaging is super easy to open as well. Highly recommend.
5 out of 5 stars
22 September, 2024
originally posted on Pronamel
Great product
I have used this product in the past and loved it. Results as promised if not better. I am currently using this toothpaste. I wish I had a before and after pic of my enamel and the shade of my teeth
5 out of 5 stars
17 September, 2024
originally posted on influenster.com
Nice shiny teeth
[This review was collected as part of a promotion.] Very effective and has a great flavor, the packaging is nice and soothing! The texture is not gritty and emusifies well on the teeth! A great value for money toothpaste!
5 out of 5 stars
5 September, 2024
originally posted on influenster.com
Clean!
[This review was collected as part of a promotion.] Great every day use toothpaste. It leaves your mouth feeling clean and fresh while also adding the benefit of whitening tower. Especially useful for sensitive teeth.
5 out of 5 stars
29 August, 2024
originally posted on influenster.com
Very great!
[This review was collected as part of a promotion.] Perfect toothpaste for when you want to enhance your smile! I saw a difference in my smile just a few days after using! The taste isn’t horrible, which is always good for toothpastes. Very much worth purchasing!!
3 out of 5 stars
13 August, 2024
originally posted on influenster.com
Odd texture
[This review was collected as part of a promotion.] I couldn't do this. It has a odd texture unlike regular toothpaste. Almost gel like consistency. It does have a good mint taste and leave the mouth clean. Decent price for a special kind of toothpaste.
4 out of 5 stars
29 July, 2024
originally posted on influenster.com
Just Ok
[This review was collected as part of a promotion.] I thought the toothpaste had a nice consistency and flavor. I did not notice any difference in whiteness of my teeth as a result of using. I like that you can stand the tube up to save counter space.
5 out of 5 stars
26 June, 2024
originally posted on influenster.com
PEARLY WHITES!!
[This review was collected as part of a promotion.] This toothpaste is AWESOME!!!!! It has brightened my teeth without making them sensitive! My hygienist was super impressed with how healthy my teeth looked at my last cleaning!!
5 out of 5 stars
24 May, 2024
originally posted on influenster.com
Best toothpaste!
[This review was collected as part of a promotion.] I love this toothpaste. It tastes great and has a great texture. It is very effective in cleaning and whitening my teeth. The packaging is great as it will stand easily on the counter.
4 out of 5 stars
29 April, 2024
originally posted on influenster.com
Worked but weird texture
[This review was collected as part of a promotion.] It pretty much worked!! The taste was a little chalky but my teeth felt really clean! The packaging is awesome because it is sturdy and stands on its own! I didn’t have any negative reaction to any ingredients.