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$11.67($0.78/fluid ounce)
reg $14.59 Sale
4.6 out of 5 stars with 480 ratings
Highly rated
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$5 Target GiftCard with 4 select skincare and cosmetics
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Guests are saying
This coconut oil product has garnered mixed feedback from guests, with many praising its versatility and effectiveness as a moisturizer for skin and hair. Guests appreciate its ability to hydrate and soften, especially after showers. However, some have expressed disappointment over changes in packaging size and product quality, noting issues with smell and texture. Overall, it remains a popular choice for those seeking a natural moisturizer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 242 reviews
effectiveness: 3.98 out of 5
quality: 3.93 out of 5
value: 3.15 out of 5
71% would recommend
53 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
Good coconut oil, little goes a long way
1 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
Ewww
Smells bad! Not coconut oil
1 reply from SheaMoisture team - 11 days ago
Hi, thank you for sharing your honest feedback. We’re sorry the scent didn’t meet your expectations and understand how important fragrance is for your experience. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Love it, great quality
I use this all winter long. I get bad cracks on my fingers. This and cocoa butter are my go to’s for dry skin in the winter.
1 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025
SMALLER AGAIN
I know its a very small difference, but they did it again. It was 10.5 ounces and now it's 10.1 ounces. STOP MAKING IT SMALLER.
1 reply from SheaMoisture team - 2 months ago
Hi there, thank you for sharing your feedback. We truly understand how even small changes can feel frustrating, especially when you’ve come to rely on a product’s consistency. We appreciate your attention to detail and your loyalty, and we’re sorry this change has caused disappointment. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Coconut oil
I use this for my hair as a hair mask and it has definitely made my hair softer.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
Messy
No matter how careful I am, the outside of the tub is just always covered in oil. I feel like it's a flaw in the design of the container. Because how can just taking the lid off and putting the lid back on cause the product to leak so much that the outside of it to get so oily? This alone makes me never want to use it ever again.
1 reply from SheaMoisture team - 4 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 52091854.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 May, 2025
Smells like vomit.
This oil smells like vomit. I don’t understand why!
1 reply from SheaMoisture team - 7 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Extra Virgin Coconut Oil wasn't for you, and we'll be sure to share your feedback with the rest of our team!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 March, 2025Verified purchase
Vomit smell
I really wanted to love this but it smelled like vomit! It was so bad I had to throw it out.
1 reply from SheaMoisture team - 8 months ago
We appreciate the time you took to share your comments, and we're sorry you didn't enjoy the scent of our 100% Extra Virgin Coconut Oil.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2025Verified purchase
Does not smell like coconut at all
I opened it as soon as it arrived, could not wait to try it out. The smell turned my stomach. It smells like 200 year old parmesan cheese. There is no way I will put this on my skin or hair. If this is 100% coconut oil, it should smell like pure coconut. I missed the review stating that it smelled like blue cheese. They are absolutely right.
1 reply from SheaMoisture team - 9 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear this scent wasn't for you, and we'll be sure to share your feedback with the rest of our team!
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2025Verified purchase
Coconut oil
Very good price…and does wonders for your skin!
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2025Verified purchase
Good for dandruff!!
I have tried expensive products to try to get rid of dandruff and nothing seemed to cut it. I decided to try this since I already hear great things about it and it worked wonders!!! I massaged my scalp and used a fine brush to get the product on my scalp. I left the product on me for most of the day (you might want to do this at home because the scent is strong). When i washed it off there was no more dandruff! It’s been a week since I last applied and my hair looks so shiny and healthy!!! LOVE LOVE LOVE
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2024Verified purchase
something has changed
i have been using this for years but this last tub smelled rancid.
1 reply from SheaMoisture team - 1 year ago
Thank you for sharing your feedback with us! We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 49265882.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2024
Ounces changed to less?
Literally bought the Shea moisture 100% extra-virgin coconut oil maybe like a month ago at target, the jar was bigger and it’s 14.5 ounces. I ran out of it. so I went back to target to buy a NEW one and it definitely looks smaller. I looked at the ounces and it’s 10.5 ounces. It cost more now, but it looks like they took coconut ounces of the jar. It will make sense more, if it’s the same ounces of coconut, and then raise the price of it…. So now get less pay more? Also, the smell and texture was different🙃
1 reply from SheaMoisture team - 1 year ago
Thank you for reaching out. Unilever has always taken great pride in offering the highest quality products at reasonable and fair prices. We're always on a journey to improve our products, and while we actively try to manage costs, at times, we have to make adjustments. We appreciate your feedback, and will be sure it share it with our team.
5 out of 5 stars
29 August, 2024
originally posted on influenster.com

Beautiful glow!
Love you this coconut oil all over. It works really good as a first cleanse to remove makeup. Also like using it after getting out of the shower. It melts super easy and absorbs into the skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 July, 2024Verified purchase
Smelled terrible
I waited a week or so before using this. When I opened it I immediately applied it to my skin after a shower and noticed a funky smell. When I realized it was the oil I had to rewash my hands and the places I’d applied it. I also had to wipe down my vanity that it has been sitting on. I wish I had thought to return it and get a refund, but sadly I just immediately double bagged it and threw it in the trash. Maybe it had been sitting on the shelf too long. Either way, I won’t buy it again.
1 reply from SheaMoisture team - 1 year ago
We're disappointed to hear that our 100% Extra Virgin Coconut Oil didn't meet your expectations. Please connect with our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48184237 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2024Verified purchase
Works great
This moisturizer is great. Used it on my arms and legs after getting too much sun and it kept my skin from drying out and peeling
4 out of 5 stars
27 May, 2024
Love this!
I use it for my daughter and it works wonders on her hair and skin this product has lasted MONTHS!!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2024Verified purchase
If you want to smell terrible....
Smells like blue cheese Might has well get unrefined coconut oil so you at least smell good
1 reply from SheaMoisture team - 2 years ago
We're sorry to hear that our 100% Extra Virgin Coconut Oil Head to Toe Nourishing Hydration didn't meet your fragrance expectations. Your feedback is valuable to us and we'll make sure to pass it on to our team.
4 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2024
Wonderful product
I even use this product in my hot tea since it 100% coconut oil...on this site someone asked if it was edible you said no but the outside of container reads 100% so I have been using it internally and no issues....sofar
1 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2024Verified purchase
Returned it
Texture was grainy and did not smell like coconut, smelled like plastic
1 reply from SheaMoisture team - 2 years ago
We appreciate the time you took to share your comments, and we're sorry you didn't enjoy the scent of our 100% Extra Virgin Coconut Oil . We'll be sure to share it with our team.