SheaMoisture 100% Extra Virgin Coconut Oil - Body Oil, Skin Care & Hair Moisturizer - 10.1 fl oz
$11.99 when purchased online
Target Online store #3991
About this item
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4.6 out of 5 stars with 3355 ratings
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Guests are saying
This coconut oil product has garnered mixed feedback from guests, with many praising its versatility and effectiveness as a moisturizer for skin and hair. Guests appreciate its ability to hydrate and soften, especially after showers. However, some have expressed disappointment over changes in packaging size and product quality, noting issues with smell and texture. Overall, it remains a popular choice for those seeking a natural moisturizer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 221 reviews
effectiveness: 4.05 out of 5
quality: 3.97 out of 5
value: 3.22 out of 5
72% would recommend
47 recommendations
Smells like vomit.
1 out of 5 stars
Thumbs down graphic, would not recommend
lehcar - 2 months ago
This oil smells like vomit. I don’t understand why!
1 reply from SheaMoisture team - 2 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Extra Virgin Coconut Oil wasn't for you, and we'll be sure to share your feedback with the rest of our team!
Vomit smell
1 out of 5 stars
Thumbs down graphic, would not recommend
First time mom - 4 months ago, Verified purchaser
I really wanted to love this but it smelled like vomit! It was so bad I had to throw it out.
1 reply from SheaMoisture team - 4 months ago
We appreciate the time you took to share your comments, and we're sorry you didn't enjoy the scent of our 100% Extra Virgin Coconut Oil.
Does not smell like coconut at all
1 out of 5 stars
Thumbs down graphic, would not recommend
TScott - 4 months ago, Verified purchaser
I opened it as soon as it arrived, could not wait to try it out. The smell turned my stomach. It smells like 200 year old parmesan cheese. There is no way I will put this on my skin or hair. If this is 100% coconut oil, it should smell like pure coconut. I missed the review stating that it smelled like blue cheese. They are absolutely right.
1 reply from SheaMoisture team - 4 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear this scent wasn't for you, and we'll be sure to share your feedback with the rest of our team!
Coconut oil
5 out of 5 stars
Thumbs up graphic, would recommend
Bonn - 5 months ago, Verified purchaser
Very good price…and does wonders for your skin!
Good for dandruff!!
5 out of 5 stars
Thumbs up graphic, would recommend
Vee - 5 months ago, Verified purchaser
I have tried expensive products to try to get rid of dandruff and nothing seemed to cut it. I decided to try this since I already hear great things about it and it worked wonders!!! I massaged my scalp and used a fine brush to get the product on my scalp. I left the product on me for most of the day (you might want to do this at home because the scent is strong). When i washed it off there was no more dandruff! It’s been a week since I last applied and my hair looks so shiny and healthy!!! LOVE LOVE LOVE
something has changed
1 out of 5 stars
Thumbs down graphic, would not recommend
yuk - 8 months ago, Verified purchaser
i have been using this for years but this last tub smelled rancid.
1 reply from SheaMoisture team - 8 months ago
Thank you for sharing your feedback with us! We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 49265882.
Ounces changed to less?
1 out of 5 stars
Thumbs down graphic, would not recommend
Shea moisture - 9 months ago
Literally bought the Shea moisture 100% extra-virgin coconut oil maybe like a month ago at target, the jar was bigger and it’s 14.5 ounces. I ran out of it. so I went back to target to buy a NEW one and it definitely looks smaller. I looked at the ounces and it’s 10.5 ounces. It cost more now, but it looks like they took coconut ounces of the jar. It will make sense more, if it’s the same ounces of coconut, and then raise the price of it…. So now get less pay more? Also, the smell and texture was different🙃
1 reply from SheaMoisture team - 9 months ago
Thank you for reaching out. Unilever has always taken great pride in offering the highest quality products at reasonable and fair prices. We're always on a journey to improve our products, and while we actively try to manage costs, at times, we have to make adjustments. We appreciate your feedback, and will be sure it share it with our team.
Beautiful glow!
5 out of 5 stars
anydaybeauty_8143 - 11 months ago
originally posted on influenster.com

Love you this coconut oil all over. It works really good as a first cleanse to remove makeup. Also like using it after getting out of the shower. It melts super easy and absorbs into the skin.
Smelled terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Tay D - 1 year ago, Verified purchaser
I waited a week or so before using this. When I opened it I immediately applied it to my skin after a shower and noticed a funky smell. When I realized it was the oil I had to rewash my hands and the places I’d applied it. I also had to wipe down my vanity that it has been sitting on. I wish I had thought to return it and get a refund, but sadly I just immediately double bagged it and threw it in the trash. Maybe it had been sitting on the shelf too long. Either way, I won’t buy it again.
1 reply from SheaMoisture team - 1 year ago
We're disappointed to hear that our 100% Extra Virgin Coconut Oil didn't meet your expectations. Please connect with our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48184237 so we can better understand your experience and work to improve.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Darls - 1 year ago, Verified purchaser
This moisturizer is great. Used it on my arms and legs after getting too much sun and it kept my skin from drying out and peeling
Love this!
4 out of 5 stars
best boots ever - 1 year ago
I use it for my daughter and it works wonders on her hair and skin this product has lasted MONTHS!!
If you want to smell terrible....
1 out of 5 stars
Thumbs down graphic, would not recommend
kristen - 1 year ago, Verified purchaser
Smells like blue cheese Might has well get unrefined coconut oil so you at least smell good
1 reply from SheaMoisture team - 1 year ago
We're sorry to hear that our 100% Extra Virgin Coconut Oil Head to Toe Nourishing Hydration didn't meet your fragrance expectations. Your feedback is valuable to us and we'll make sure to pass it on to our team.
Wonderful product
4 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago
I even use this product in my hot tea since it 100% coconut oil...on this site someone asked if it was edible you said no but the outside of container reads 100% so I have been using it internally and no issues....sofar
Returned it
1 out of 5 stars
Thumbs down graphic, would not recommend
wenlsy - 1 year ago, Verified purchaser
Texture was grainy and did not smell like coconut, smelled like plastic
1 reply from SheaMoisture team - 1 year ago
We appreciate the time you took to share your comments, and we're sorry you didn't enjoy the scent of our 100% Extra Virgin Coconut Oil . We'll be sure to share it with our team.
Household Staple
5 out of 5 stars
Thumbs up graphic, would recommend
Jamie - 1 year ago, Verified purchaser
This product and brand is a staple in our household. Growing up using coconut oil for everything and doing the same as an adult. So happy there is now a convenient container and organic product! Good to use for dry skin, normal body moisturizer, minor eczema (babies and adults alike), keeping eczema at bay, hair, face, nails, etc. Able to use for any age (babies too!) or any skin type. Must get in larger jar if the whole family uses as it goes quickly. Just note, when cold, oil solidifies. If not, the oil becomes a liquid. Also careful when using a lot as it may stain some material (for example pillow cases and sheets). We use this so much I wish they created a travel/portable version to keep in diaper bags, car, purse, luggage, etc!
My skin is so much softer afrer usinf this!
5 out of 5 stars
Thumbs up graphic, would recommend
Desiree - 2 years ago, Verified purchaser
For years i’ve been using Vaselines cocoa radiant gel oil after my showers. But one day, I figured I would use something different. I ran into Sheas moisture coconut oil and figured I would give it a shot. All I can say is WOW. My skin has NEVER felt this soft before. I have noticed a huge difference within a week. My fiancé even noticed it one day after rubbing my arms, “your skin is softer”. I love using this immediately after a shower, putting it all over my body and finish it off with a body cream! This is now one of my holy grails items. it will forever be an item that I must have after my showers!
Its great
5 out of 5 stars
Thumbs up graphic, would recommend
KMP - 2 years ago, Verified purchaser
Love it. I use it on my toddler daily. It keeps his skin moisturized all day.
Packaging damaged
1 out of 5 stars
Neet - 2 years ago
The oil was smelling rancid. It came open and leaked in the the delivery package.
1 reply from SheaMoisture team - 2 years ago
We're so sorry to hear you had this experience. We recommend reaching out to Target's Customer Service Team directly for assistance.
It doesn't have the characteristic natural coconut smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Chloe - 2 years ago, Verified purchaser
This product does not have any coconut smell, although it says it is 100% pure coconut oil. I compared it to my gold standard Nutiva organic cold pressed coconut oil which has the characteristic natural smell of unrefined cold pressed coconut oil. I’m returning it because I’m not sure what it is. It could be deodorized to remove the natural smell, which is not what I want. I thrive on that natural coconut smell because it’s how I know it’s minimally processed. I bought this product because I like a smaller jar than Nutiva’s smallest jar, to refill with Nutiva and carry around. I bought RMS Beauty raw coconut cream instead. It comes in a small jar and I will refill it with the Nutiva when the RMS is empty. I did this because I don’t need to buy small glass jars in bulk for the same price as the RMS product. I would rather get more coconut oil, instead of unnecessary extra jars.
1 reply from SheaMoisture team - 2 years ago
We're sorry to hear our 100% Extra Virgin Coconut oil didn't have the coconut smell to it, and we'd like to ask you some questions - please reach out to our team at support@sheamoisture.com, and share ref ID: 44118045. We hope to hear back from you!
Love Love Love
5 out of 5 stars
Thumbs up graphic, would recommend
Skincare Lover - 2 years ago, Verified purchaser
My Skin is feeling so smooth and soft without the oily feel. My skin absorbs this Oil so good! Defenitly will continue to purchase this item!