Simple Kind to Skin Moisturizing Facial Wash - Unscented - 5.1 fl oz
$6.49 ($1.27/fluid ounce)
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$7.49($0.55/fluid ounce)
4.3 out of 5 stars with 3687 ratings
$5.99($1.20/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 242 ratings
$4.99($1.00/fluid ounce)
was $5.99 New lower price
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 123 ratings
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Guests are saying
This facial cleanser has garnered mixed feedback from guests, with many praising its gentle formula and moisturizing properties, making it suitable for sensitive skin. Guests appreciate its ability to cleanse effectively without leaving the skin feeling tight or dry. However, some have expressed concerns about recent formula changes leading to dryness and packaging difficulties. Overall, it remains a popular choice for those seeking a budget-friendly, effective cleanser.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 942 reviews
Good for Sensitive Skin: 3.88 out of 5
Moisturizing: 3.83 out of 5
Softens Skin: 3.96 out of 5
Accurate Scent: 4.39 out of 5
Helps Remove Makeup: 3.75 out of 5
73% would recommend
89 recommendations
5 out of 5 stars
17 January, 2026Verified purchase
(no review title)
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
Gentle yet effective cleanser. Highly recommend for sensitive and mixed skin types.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025
(no review title)
This cleanser works amazing with my sensitive skin! It doesnt cause me to break out and really moisturizes my face!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
NEW INGREDIENTS TOXIC!!!!
Changed ingredients! Can't even use the new one literally burns my skin on contact, it has SLS and a chemical in it that is TOXIC when inhaled used in wall paint and industrial coolant!!! I don't understand why they would change the whole product after so many years, it was the only thing I could use. At first I had trouble finding this in store and then noticed the reason was because they rebranded and changed the product. New slogan should be Simple Kill Your Skin!
1 reply from SimpleExpert team - 2 months ago
We're truly sorry to hear about the issue you've experienced with the Simple Kind to Skin Moisturizing Facial Wash - Unscented. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53229639 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Kind to skin
The name says it all. Simple, gentle, and easy on the skin. My husband and I have been using this face wash for years. It's the only face wash he will use. It helps with his break outs too.
5 out of 5 stars
1 September, 2025Verified purchase
Favorite fash wash
This wash is light and makes my face feel good. It removes makeup without much effort
5 out of 5 stars
20 August, 2025Verified purchase
Simple Face Wash
Perfect face wash for sensitive skin!
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase
Repeat buy
Been using this stuff for years! Clean ingredients, great for any skin type… especially sensitive or excema prone skin. Please never stop making this!
5 out of 5 stars
10 June, 2025
originally posted on simpleskincare.com
Best for combo ,breakout skin
Been using this for over 6 years and hope it never discontinues.it doesn't leave a weird feel rinsing off and doesnt overdry my face ♥️
2 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2025Verified purchase
Doesn't remove makeup
I used to like this face wash but something must’ve changed? It doesn’t remove my makeup anymore which is frustrating. I finally switched to something else since this wasn’t cutting it anymore.
1 reply from SimpleExpert team - 8 months ago
Thank you for sharing your feedback with us. We're sorry to hear that our Kind to Skin Moisturizing Facial Wash didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 51269116 so we can address your concerns and enhance your experience.
5 out of 5 stars
7 February, 2025
originally posted on simpleskincare.com
Great facial wash
Thank you Simple, I am really happy with this product. Affordable, cleanses well, indeed moisturizing, makes my skin look bright and doesn't break me out. I've used it for a year now, and will most likely use it forever.
2 out of 5 stars
6 December, 2024
originally posted on simpleskincare.com
So drying
I was hopeful for this cleanser, as I wanted to step down in price from a Sunday Riley cleanser I've been using and loving. Unfortunately, even though it's meant to be moisturizing, this cleanser is drying me out *terribly* My skin is parched. Didn't break me out, but very, very drying.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2024Verified purchase
Clean and gentle
Purchased this for my granddaughter who uses it when she comes over for the weekend. She has been using it since she was about 5 years old.
1 out of 5 stars
4 September, 2024
originally posted on simpleskincare.com
Bring back the old micellar gel wash
This is not a dupe for it lol its not good sorry. Also a few people said there was a formula change recently
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2024Verified purchase
Gentle
No fragrance and gentle
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2024Verified purchase
Love it
Perfect for winter skin. Cleaning, but doesn't dry you out.
3 out of 5 stars
4 November, 2023Verified purchase
Used to be the best
This used to be my favorite wash. Now I don’t like it anymore. The container itself is not very good. The product doesn’t remove all my make up like it used to. It also doesn’t rinse from my eyelashes like it used to. I don’t really want to rub my eyelashes to get it off. I don’t know what changed, but I really hope that they bring the old formula back.
1 reply from SimpleExpert team - 2 years ago
We're sorry to learn that you're no longer happy with our Moisturizing Facial Wash! Consumer feedback is really important to us, and we'd like to learn more - please email our team directly at consumer.services@unilever.com and share ref ID: 45571957, so we can ask you some questions. We hope to hear from you soon.
3 out of 5 stars
12 September, 2023Verified purchase
New formula??
this used to be my holy grail for my eczema but recently had to switch because the formula is so drying all of the sudden.
1 reply from SimpleExpert team - 2 years ago
Thanks for reaching out regarding our Unscented Moisturizing Facial wash and being a loyal consumer. We're sorry to hear you're no longer a fan and the product is too drying. We'd like to help find a new favorite, please reach out to us at consumer.services@unilever.com with ref. ID: 45065513 - we've shared your thoughts with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2023
Super drying.
Specifically bought this because it says moisturizing. It made my skin super dry and flaky. It literally did nothing but dry out my skin. It didn't really even clean my face at all.
1 reply from SimpleExpert team - 2 years ago
Hi there, we're truly sorry to hear you've had this experience with our Facial wash, and we'd like to learn more - please email our team directly at consumer.services@unilever.com, and share ref ID: 44838859, so we can ask you some questions. We look forward to hearing back from you!
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2023Verified purchase
Great gentle cleanser
I've been using this product for years - everytime I repurchase, I'm reminded how much I like the gentleness (my skin never feels dry after using), just the right amount of lather and great price-point.