Gentle face wash formula contains moisture-rich soy & naturally derived granules to exfoliate skin
Cleansing exfoliant face scrub helps improve skin's tone & texture & reveals radiant-looking skin
From a dermatologist recommended skin care brand, this gentle face scrub is soap-free & oil-free
This scrub is hypoallergenic, suitable for sensitive skin & non-comedogenic, so it won't clog pores
Daily brightening face exfoliator is gentle enough for everyday use in a regular skincare routine
Positively Radiant collection is designed to enhance natural radiance for a lit-from-within glow
Description
Gently buff away surface impurities, dead skin & oil for softer, brighter, more even-toned skin with Aveeno Positively Radiant Skin Brightening & Exfoliating Daily Face Scrub. It gently exfoliates skin & helps improve skin's tone & texture & reveals radiant-looking skin. This scrub leaves skin looking smooth & feeling refreshed & makes skin feel silky after 1 day. The soap-free & oil-free formula combines moisture-rich soy extract with naturally derived granules to exfoliate & cleanse away dirt, oil, & bacteria. This cleanser is hypoallergenic, non-comedogenic & gentle enough for sensitive skin & everyday use in a regular beauty or skincare routine. From a dermatologist recommended skin care brand, the Positively Radiant collection is designed to help improve skin tone & texture & reveal radiant-looking skin to give you a lit-from-within glow. With soy extract, it targets skin tone & texture. To use, moisten face & gently massage scrub in circular motion. Rinse thoroughly & pat dry.
Recommended Skin Type: Extra Sensitive, Oily, Normal, Sensitive, Dry, Acne-Prone, Very Dry, Combination
SPF: 0
TCIN: 11537365
UPC: 381372022273
Item Number (DPCI): 037-12-1542
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 6.25 inches length x 2.2 inches width x 1.85 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Hi
My son is a teen but don't want him using very harsh exofoliating products .. would this be a good product to use ? Also pimples that have left light dark spots on his face what should I do ?
submitted by Ms - 2 years ago
A: Hi, Good day! This product will reveal radiant skin and improve skin tone and texture with its brightening and exfoliating daily face scrub. The oil- and soap-free facial cleanser is hypoallergenic and non-comedogenic, suitable for all skin types. Another option for sensitive and dry skin is the Aveeno Calm + Restore Nourishing PHA Facial Exfoliator. It's important to visit a Dermatologist to prescribe the best exfoliating products for pimple marks/ dark spots. Thank you.
submitted byKenvue - 2 years ago
Brand expert
Q: Hello,
May I know what is difference why people prefer the green cap vs the brown cap? Of the green cap since there are 2 before the bown cap was most popular? Can you share?
submitted by mamas - 3 years ago
A: The green cap is more gentle than the brown cap version. It's also very hard to find anymore which seems to indicate it's being phased out.
submitted byChickenmistress - 3 years ago
A: Hi mamas! Thanks for noticing the cosmetic changes to our product, and we look forward to your future. Have a wonderful day!
submitted byKenvue - 3 years ago
Brand expert
Q: does this scrub have a fragrance
submitted by Caruth - 2 months ago
A: Hi there, our Aveeno Positively Radiant Skin Brightening Daily Scrub does contain fragrance, for more specific product info please visit our product website, thank you!
submitted byKenvue - 2 months ago
Brand expert
Q: Do you use this along with a separate face wash or is this both an exfoliator and face wash in one?
submitted by TD - 1 year ago
A: Hi you can use a separate cleanser if you want but this face scrub can do both, cleanse and exfoliate your face.
submitted byKenvue - 1 year ago
Brand expert
Q: Is this pregnancy safe?
submitted by JG - 2 years ago
A: Hello, we suggest to consult your Healthcare provider before using the product.
submitted byKenvue - 1 year ago
Brand expert
Q: I don't see "cruelty free" anywhere on this product??
submitted by CatLover - 2 years ago
A: Hello, Great question!
From a dermatologist recommended skin care brand, this gentle face scrub is soap-free & oil-free
submitted byKenvue - 2 years ago
Brand expert
Q: Why doesn't the label on the product say non-comedogenic but on websites it's listed as non comedogenic?
submitted by Huffy - 3 years ago
A: Hi Huffy! We apologize for the confusion, and would like to confirm that this product is in fact non-comedogenic. Thank you so much for choosing Aveeno and have a wonderful day!
submitted byKenvue - 3 years ago
Brand expert
Q: does this product contain any form of alcohol ingredient?
submitted by Melissa - 3 years ago
A: Hi Melissa! Thank you for reaching out to us today. This product is alcohol free! Please let us know if you have any other questions.
submitted byKenvue - 3 years ago
Brand expert
Q: Does this work to help lighten brownish sun spots and old red marks left from either solar keratosis or acne?
Also can it be used in conjunction with a hydrating face wash?
submitted by AmazingC - 4 years ago
A: Thanks so much for asking! While our Brightening Daily Scrub helps to even skin tone and texture, it is not intended to help medical conditions such as solar keratosis. We always recommend speaking to a trusted medical professional for the best advice on products for your needs!
If you still would like to try out this scrub, it can be used alongside a hydrating face wash. If you ever have more questions, feel free to reach out!
submitted byKenvue - 4 years ago
Brand expert
Q: did they change fragrance?
submitted by Tracy - 4 years ago
A: Hi Tracy, the last reformulation of this product was in 2020, and did not affect the fragrances used. It's still the same scent you know and love!
The Aveeno Positively Radiant Skin Brightening Daily Face Scrub is a gentle yet effective exfoliator that leaves skin feeling smooth, refreshed, and bright. Many guests appreciate its creamy texture and fine exfoliating beads, making it suitable for daily use, even for sensitive skin. The product is praised for its pleasant scent and ability to improve skin tone and texture over time, making it a valuable addition to any skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
4325 star ratings
4.5 out of 5 stars with 4325 reviews
Exfoliating
3.8 out of 5
Exfoliating: 3.77 out of 5
Brightening
3.8 out of 5
Brightening: 3.76 out of 5
Accurate Scent
3.8 out of 5
Accurate Scent: 3.79 out of 5
Improves Skin Texture
3.7 out of 5
Improves Skin Texture: 3.74 out of 5
Softens Skin
3.7 out of 5
Softens Skin: 3.74 out of 5
68% would recommend
137 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 August, 2026Verified purchase
Misleading
I’m so confused on the positive reviews. It’s a nice cleanser, but I struggle labeling it as an exfoliant. Maybe I got a bad bottle but there is zero exfoliating happening which is what I was hoping to get. If you’re looking for someone to truly exfoliate with 2-3 times a week, this isn’t it. This is a daily cleaner when a pleasant scent.
Kristen
Accurate Scent
4.0 out of 5
Accurate Scent: 4 out of 5
Brightening
3.0 out of 5
Brightening: 3 out of 5
Exfoliating
1.0 out of 5
Exfoliating: 1 out of 5
Improves Skin Texture
3.0 out of 5
Improves Skin Texture: 3 out of 5
Softens Skin
3.0 out of 5
Softens Skin: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
(no review title)
Very effective
Accurate Scent
4.0 out of 5
Accurate Scent: 4 out of 5
Brightening
4.0 out of 5
Brightening: 4 out of 5
Exfoliating
4.0 out of 5
Exfoliating: 4 out of 5
Improves Skin Texture
4.0 out of 5
Improves Skin Texture: 4 out of 5
Softens Skin
4.0 out of 5
Softens Skin: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
clean my face every day after work good quality
this product is really good
The best
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Brightening
5.0 out of 5
Brightening: 5 out of 5
Exfoliating
5.0 out of 5
Exfoliating: 5 out of 5
Softens Skin
5.0 out of 5
Softens Skin: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 August, 2026
originally posted on aveeno.com
Perfect gentle exfoliant
It’s been a week of using this product and by skin looks amazing. My skin sensitive to most products. They all either burn, dry out my skin, or break me out. This product did exactly what it’s advertised for. My skin looks brighter and smoother.
Alexis08
Did you find this review helpful?
5 out of 5 stars
27 July, 2026
originally posted on influenster.com
Very nice
I've been using this facial scrub for about a month and I love it! Gentle enough for daily use and leaves my skin feeling clean and smooth. Soft scent is nice too.
ColleenP
Did you find this review helpful?
5 out of 5 stars
2 July, 2026
originally posted on influenster.com
Gently exfoliate without irritating the skin.
Facial Scrub Review: I loved this scrub. Its particles are very fine and manage to clean the skin without feeling aggressive or causing irritation. After using it, my face is soft, clean and with a brighter appearance. In addition, it helps to remove dead cells and leaves a feeling of freshness without drying out the skin. I use it 2 to 3 times a week and I have noticed that my skin looks more uniform and healthy. Without a doubt, it is an excellent exfoliant to include in the facial care routine.
MarieggyS
Did you find this review helpful?
5 out of 5 stars
12 June, 2026
originally posted on influenster.com
A gentle exfoliating scrub that leaves skin soft, smooth, and visibly brighter.
I've been using the Aveeno Positively Radiant Brightening Scrub and really enjoy how gentle it feels on my skin. It exfoliates effectively without being harsh, leaving my skin feeling soft, smooth, and refreshed after each use. With regular use, my skin looks brighter and more even-toned. I also like that it works well for everyday skincare and helps improve my skin's overall appearance.
EyleenV
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 June, 2026Verified purchase
(no review title)
Great product
Elizabeth
Brightening
5.0 out of 5
Brightening: 5 out of 5
Exfoliating
5.0 out of 5
Exfoliating: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
27 May, 2026
originally posted on influenster.com
My face feels cleaner and with a natural glow💚✨
I loved this Aveeno scrub💚✨Smell so good. It has a soft texture that leaves the skin super smooth and fresh.After using it, my face feels cleaner, softer and with a natural glow. If your skin is sensitive like mine, I recommend using it only once a week because it hurts a little. Something I love is that the size is perfect to take on a trip or try the product before buying the large one. I would definitely use it again in my skincare routine.
MelissaR
Did you find this review helpful?
1 out of 5 stars
11 May, 2026Verified purchase
(no review title)
Tried to use it to get rid of dead dry skin. Broke out in a skin rash that lasted several days. Don’t recommend for sensitive skin.
Courtney
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 May, 2026Verified purchase
Love in a bottle
My face feels extremely soft after I use this.
Aimsmarie
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Brightening
5.0 out of 5
Brightening: 5 out of 5
Exfoliating
5.0 out of 5
Exfoliating: 5 out of 5
Improves Skin Texture
5.0 out of 5
Improves Skin Texture: 5 out of 5
Softens Skin
5.0 out of 5
Softens Skin: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
31 March, 2026
originally posted on influenster.com
Works well and smells fresh
It had a very fresh smell, cleans your skin nicely and gently, just use a couple drops on your wet face and neck and your skin will glow, I am using it every other day
VeraJ
2 guests found this review helpful. Did you?
5 out of 5 stars
23 March, 2026
originally posted on influenster.com
Gentle exfoliator that cleans, smooths skin, and i
I really loved the Aveeno Positively Radiant Brightening Scrub. It’s gentle on the skin but still gives a deep clean feeling. After using it, my skin feels smoother, fresher, and has a natural glow. It doesn’t irritate my skin and has a light, pleasant scent. Perfect to use a few minutes a week without drying out the skin. I would definitely use it again
BeatrizV
1 guest found this review helpful. Did you?
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
Soothing
I’ve used this product a few times now and I’ve got to say, it’s one of the best daily face scrubs I’ve used in a while. It leaves my skin feeling smooth after it washing off as opposed to others that leave my skin super dry. It rinses off pretty well and doesn’t leave any residue leaving my face clean after washing.
MarcosS
2 guests found this review helpful. Did you?
4 out of 5 stars
18 March, 2026
originally posted on influenster.com
AMAZING
i loveee the effect it has on my skin after I moisturize my skin with it. Its packaging is good. when I put it on my face and let it sit , when im finished rinsing my face with warm water , it leaves a nice glow on my face. I use it every morning & night . Its ingredients is good for my face. Make sure if you’re willing to buy it, your face is not sensitive to the ingredient :) <3
skylahH
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 March, 2026Verified purchase
Face Scrub
Used for years.
Babs
Accurate Scent
5.0 out of 5
Accurate Scent: 5 out of 5
Brightening
5.0 out of 5
Brightening: 5 out of 5
Exfoliating
5.0 out of 5
Exfoliating: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
I like Aveeno Positively Radiant Skin Brightening
I like Aveeno Positively Radiant Skin Brightening because it gently exfoliates without irritating my skin. The texture feels smooth, and it help removes dull surface cells , leaving my face softer.
FrantzLoreMarieJunieL
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
Strongly Recommend
I’ve been using this scrub for a few weeks now. Great product and great price point. Really leaves my skin feeling so smooth. It also leave me with a brightness I’ve only achieved with serums in the last. The soft refreshing scent is also very nice.
AndrewL
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5 out of 5 stars
25 February, 2026
originally posted on influenster.com
The best
This product is perfect for the people has sensitive skin, exfoliate and cleanse you skin removing dark spots and blackheads, leaving your skin felling fresh 😍
YulkiaE
2 guests found this review helpful. Did you?
5 out of 5 stars
4 February, 2026
originally posted on influenster.com
Amazing product I would definitely recommend
This scrub is definitely gets rid of dead skin while still being gentle and now causing any skin irritation. You can clearly see a glow to your skin after using. It’s not oily and it really clears your pours.
