$4.69 when purchased online
Target Online store #3991
About this item
Highlights
- Non-GMO potato chips with no artificial colors, flavors or preservatives
- Sea salt potato chips are perfect for satisfying your salty cravings
- Ridged potato chips are perfect for holding dips
Description
Simply Ruffles Sea Salted Reduced Fat Potato Chips have deep ridges that make them the perfect addition to go along with your favorite dips or toppings. They're delicious right out of the bag, too, with the subtle touch of sea salt adding just the right amount of salty flavor everyone craves. Light and airy and with less fat than regular Ruffles potato chips, everyone can enjoy every bite of each chip guilt-free. For your next get-together, party or picnic, share these flavorful, crisp and salty slices of pure goodness and put a smile on the faces of friends and family.
Serving Size: 1.0 oz
Serving Per Container: 8
Amount :
Calories: 160
% Daily Value*
Total Fat 10g13%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 15g6%
Dietary Fiber 1g5%
Sugars 1g
Protein 2g
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 0.6mg2%
Potassium 350mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
potatoes, sunflower oil, and sea salt.
Contains: Does Not Contain Any of the 9 Major Allergens
Dietary Needs: Gluten-Free, Kosher, Non-GMO Project Verified
Features: No Artificial Flavors, Colors or Preservatives, Non-GMO
Form: Chip
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 8 Ounces
TCIN: 13327531
UPC: 028400679114
Item Number (DPCI): 071-05-0210
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.559 inches length x 8 inches width x 13.038 inches height
Estimated ship weight: 8 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why have the Simply Ruffles Reduced Fat chips been replaced with a "non reduced fat" version in an identical bag? The shelf & online description still says reduced fat, but the actual item now is not reduced fat.
submitted by nc10 - 3 years ago
A: Hey, I had the same problem, I called Target to let them know that the skew numbers must be mixed. However, I've been looking for Ruffles Baked Original for 2 months now, called Lays several times and they swear they are not discontinued, however you cannot find them on any platform. Now, I'm looking for an alternative, so I wanted to try the Simply Ruffles reduced fat, so I ordered them, the came as the regular full fat, I called Target, they shipped another shipment with same result, then ordered online from local store and got same result, so I did call Target. I can't help but think it's Lay's, not Target. I did try the Ruffles, with fat, they are horrible, don't know what Lay's is doing, they will not admit that there is a problem when I have asked 4 times now in an 8 week period.
submitted byvicki p clover - 3 years agoA: I also submitted a review on this but for some reason it was not posted. I have had this same issue in the last two months, ordered 3 bags on different occasions and they keep sending me the non-reduced fat chips. Doesn't makes sense to sell two different versions of the chips in IDENTICAL BAGS. I'm very disappointed in the switch that they pulled as it is very hard to find a reduced fat chip in the stores and Simply Ruffles was definitely a great tasting low fat chip (or maybe it was never low fat and being marketed incorrectly...?)
submitted byShirli - 3 years ago
Q: If I didn't see the 2 questions above, I would never have known these were no longer a reduced-fat version. The bags are identical, minus the "reduced fat" on the bag.
submitted by 221NTZ - 2 years ago
A: Thank you for your comment. We'll make sure the right teams are aware of your feedback!
submitted byRuffles - 2 years agoBrand expert
Q: Are these chips showing expeller pressed oil on the ingredients label? It looks as if Lays has used the Lays Simply bag, but is now using the same unhealthy oils as the other Lays bags.
submitted by bbsusieq - 3 years ago
A: Hi there, thanks for your question. For the most up to date information on nutrition and ingredients, please visit www.pepsicoproductfacts.com.
submitted byRuffles - 2 years agoBrand expert
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Summary of reviews
Simply Ruffles Sea Salted Potato Chips are a popular choice among guests for their light, crispy texture and perfect amount of sea salt. Many appreciate them as a healthier alternative to regular chips, with less grease and a satisfying crunch. They are versatile, pairing well with dips and sandwiches, making them a great snack for various occasions. However, some guests have noted inconsistencies in quality and availability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 479 reviews
quality: 4.31 out of 5
taste: 4.34 out of 5
value: 4.07 out of 5
84% would recommend
39 recommendations
Do better
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenny - 2 months ago, Verified purchaser
Target Shame on you. I thought you had integrity. This will be hard for me- but I’m done spending money at a company that lacks integrity. Do better.
Best chip
5 out of 5 stars
Captain Jack - 4 months ago
originally posted on simplyfritolay
These chips are our favorite. Now they are getting hard to find.
Love these!
5 out of 5 stars
- 6 months ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I actively search for these chips only... I have not had a bad bag yet!
Impossible to find for sale
5 out of 5 stars
- 7 months ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] Great, and my stomach likes them. All others have CANOLA, and my stomach can't process that. But now, no one is carrying Simply Ruffles, and every single potato chip says it may contain one of the following oils. Canola is always listed, and we know that's what they mostly use.
If its out of stock don't bother ordering it.
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 1 year ago, Verified purchaser
I really like this product, but from now on if I can’t get it in the store I’m not wasting my time waiting for it to be delivered. Free shipping is just not worth the aggravation of waiting for it and then having to throw it away because of careless delivery. If you hate your job that much go do something else. The driver didn’t even bother to take a picture of the box as proof of delivery and I know why! Not the first time this has happened, but definitely the last time. I’ll just shop at another store.
great taste
5 out of 5 stars
stuie - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] i have been eating this product for years and still love it
Decent product
4 out of 5 stars
Dhammy - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] This is a decent product that has a nice flavor Just kind of a light snack
Taste Great, Pleasantly Surprised by these Chips
5 out of 5 stars
baybeaux - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I was pleasantly surprised how much I enjoyed these Ruffles Sea Salted Potato chips. I am glad to have found them and hope they stay around. I will be purchasing again. I ate them with French Onion dip.
Give them a try
5 out of 5 stars
Blues - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] Nice change of paste give them a try you'll be glad you did
Simply Salted Ruffles
5 out of 5 stars
- 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] No one can beat some ruffles mmm... theyre so good no matter how you make them and even better with their signature dips yum!
Guilt-free snacks!
5 out of 5 stars
Trixiexoxo215 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] This is my go-to for a guilt-free snack! It’s so good and buttery. You must try these!
The Ruffles with the sea salt were a big hit!
5 out of 5 stars
Rick P. - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] The Simply Ruffles Sea Salted Potato Chips were a big hit with our Thanksgiving Day leftovers.
The best ruffles you make
5 out of 5 stars
Apop 760011 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I think these ruffles are better healthier for you because of the sea salt They taste lighter and way better than the normal chips so definitely keep these they're great my hat
Salty Surprise
5 out of 5 stars
Swany0525 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] This ruffle chip is often imitated, but never duplicated.
Like but not a favorite
4 out of 5 stars
Btina5 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I tried these once. I did not care for them. I rather have the original ruffles to eat. These were not a full flavor chips
Tasty Chips!
5 out of 5 stars
Paula58 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I like these. They are crunchy and the sea salt is perfect. They are great by themselves or with a dip.
Simply-Simply RUFFLES Sea Salted Potato Chips
5 out of 5 stars
Karo - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] I Bought these Simply RUFFLES Sea Salted Potato Chips for my wife she liked the sea salt in them.
Great light taste
5 out of 5 stars
Bballmom - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] Bought this last week for the first time. I love ruffles and this flavor has a nice light flavor.
A great Simply Ruffle Sea Salted Potatoes Chip!!
5 out of 5 stars
LisaR99 - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] These Simply Ruffle Sea Salted Potatoes Chips are tasty/&, seem to be healthy!! I've only bought a bag once. I love sea salted chips. I'd love to buy more of these.
😍
5 out of 5 stars
bwunny - 1 year ago
originally posted on simplyfritolay
[This review was collected as part of a promotion.] i bought these for the first time a month ago & am happy I have them a try. they definitely have their own unique taste considering the sea salt but it works perfectly. it still has the same texture & crunch as a normal ruffle chip however they are a healthier version for those trying to cut back on sodium.