$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- Greet the sunrise with the delicious taste of toasted multi-grain flakes and crunchy oat clusters; A Smart Start to your day
- A family-favorite cereal that's perfect for both kids and adults; Makes a delicious part of a breakfast at home or school, midday bite at work, and after-dinner treat
- Low fat; Good source of 7 vitamins and minerals; No artificial colors or flavors; Made with whole grain; Kosher Pareve; Contains wheat ingredients
- Pack a small bag for snacks on-the-go in backpacks, lunchboxes, and tote bags; Stow some in your car and desk for anytime snacking
- Includes 3, 18.2oz box of ready-to-eat cereal; Packaged for freshness and great taste
Description
Get a jump on your morning with Kellogg's Smart Start Original Antioxidants, a delicious, low-fat breakfast cereal made with toasted multi-grain flakes and crunchy oat clusters. A family-favorite cereal that's perfect for both kids and adults, Kellogg's Smart Start is made to be enjoyed. Each serving provides a good source of 7 vitamins and minerals, is a good source of fiber, and contains the antioxidant vitamins C, E, and beta-carotene. Not just for breakfast, you can pack a small bag of Kellogg's Smart Start breakfast cereal in lunchboxes, backpacks, and tote bags to enjoy during busy, on-the-go moments. Kellogg's Smart Start Original Antioxidants also makes a great base for trail mixes or topped on yogurt or ice cream. The delicious options are endless. Add your favorite dairy or nut milk or indulge by the handful as a crispy treat straight from the box. Kellogg's Smart Start is a great way to seize the day.
Serving Size: 1 1/4 cup
Serving Per Container: About 8
Amount Cereal:
Calories: 240
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 260mg11%
Total Carbohydrate 56g20%
Dietary Fiber 3g12%
Sugars 18g
Added Sugars 18g36%
Protein 5g4%
Vitamin D 2mcg10%
Calcium 10mg0%
Iron 8.1mg45%
Potassium 130mg2%
Vitamin A 10%
Vitamin C 10%
Vitamin E 10%
Thiamin 20%
Riboflavin 20%
Niacin 20%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount with 3/4 cup skim milk:
Calories: 300
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 340mg15%
Total Carbohydrate 65g24%
Dietary Fiber 3g12%
Sugars 27g
Added Sugars 18g36%
Protein 11g16%
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 8.1mg45%
Potassium 420mg8%
Vitamin A 20%
Vitamin C 10%
Vitamin E 10%
Thiamin 25%
Riboflavin 45%
Niacin 25%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 50%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, whole grain wheat, sugar, whole grain oats, brown sugar syrup, contains 2% or less of rice flour, corn syrup, salt, malt flavor, honey, barley malt extract, cinnamon, natural flavor, mixed tocopherols (vitamin e) for freshness, vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b2 (riboflavin), beta-carotene, vitamin d3, vitamin b12
Allergens & Warnings:
Contains a bioengineered food ingredient, CONTAINS WHEAT INGREDIENTS.Contains: Does Not Contain Any of the 9 Major Allergens
State of Readiness: Ready to Eat
Package Quantity: 3
Net weight: 54.6 Ounces
TCIN: 92933076
UPC: 041192107641
Item Number (DPCI): 231-00-1306
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8.03 inches length x 7.75 inches width x 11.875 inches height
Estimated ship weight: 3.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 14218 ratings
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4.7 out of 5 stars with 274 reviews
90% would recommend
11 recommendations
Great cereal
5 out of 5 stars
Thumbs up graphic, would recommend
Karen - 2 years ago, Verified purchaser
Stays crunchy in milk and taste great
Not long for this world
5 out of 5 stars
Thumbs up graphic, would recommend
Simply the Best - 2 years ago, Verified purchaser
Apparently, this cereal is being discontinued. It's very hard to find now, and it's my favorite cereal. The whole family loves it.
Smart Start Cereal
5 out of 5 stars
Thumbs up graphic, would recommend
Justkschreck - 3 years ago, Verified purchaser
My husband loves this cereal! Recommended by his heart Dr & the only place we can find it is at Target! Reasonably priced & it ships! ❤️
Disappointed Customer
5 out of 5 stars
Thumbs up graphic, would recommend
Mexia Guy - 3 years ago, Verified purchaser
I have been buying this cereal for over a year. Why has this store decided not to carry it? From the comments it looks like there's a lot of people who want it.
So worth the buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Andrea B - 4 years ago, Verified purchaser
Delicious! So crunchy and has a great taste! Love a cereal that doesn’t taste like cardboard and still healthy!
Smart Start Cereal
5 out of 5 stars
Thumbs up graphic, would recommend
AnaP - 4 years ago, Verified purchaser
I could always find it with Target. Many of the stores don’t carry Smart Start. We’re so happy!
Best Cereal EVER!
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah B - 4 years ago
Most delicious cereal, holds its crunch, tastes great with any milk, and with or without fruit topping. Even tastes great dry! Perfect cereal to start the day, delightfully sweet and heart healthy ❤️
Good flavor but not safe
3 out of 5 stars
Thumbs down graphic, would not recommend
Alovee1 - 4 years ago
Cereal tastes great and is healthy BUT it somehow hurts my teeth. Not sure what it is but there’s small hard pieces that are hard to bite down on and cause a weird grinding pain. I’m 27 with healthy teeth. This should not happen. Will not purchase again. :(
Favorite for decades
5 out of 5 stars
Thumbs up graphic, would recommend
Parker - 4 years ago, Verified purchaser
This has been great for decades. Even preferred it as a child.
Husband really like it!
5 out of 5 stars
thegrammie - 4 years ago, Verified purchaser
A healthier choice with flakes an a crunch. Great taste too.
Great cereal
5 out of 5 stars
- 5 years ago, Verified purchaser
LOVE this cereal. Hard to find; glad Target has it.
Good for you and good to you!
5 out of 5 stars
Eat it up - 5 years ago, Verified purchaser
I have eaten this cereal for several years. It's excellent in taste and in fiber.
(no review title)
5 out of 5 stars
Thumbs up graphic, would recommend
MoCad - 5 years ago, Verified purchaser
Very yummy. Not too sweet
Best cereal on the market
5 out of 5 stars
CBK125 - 5 years ago, Verified purchaser
Great taste, subtle sweetness, doesn't get soggy in milk, inexpensive. Our entire family enjoys it. Hard to find at times, so when I do find it on line or in stores I buy several boxes.
(no review title)
5 out of 5 stars
Thumbs up graphic, would recommend
Annie - 5 years ago, Verified purchaser
I've been eating this cereal for 15 years and love it!