Soy Powder Infant Formula - 36oz - up & up™

Soy Powder Infant Formula - 36oz - up & up™ - image 1 of 4Soy Powder Infant Formula - 36oz - up & up™ - image 2 of 4Soy Powder Infant Formula - 36oz - up & up™ - image 3 of 4Soy Powder Infant Formula - 36oz - up & up™ - image 4 of 4
Soy Powder Infant Formula - 36oz - up & up™ - image 1 of 4
$27.99When purchased online

About this item

At a glance

Prebiotic/Probiotic
Prebiotic/Probiotic
Gluten Free
Gluten Free

Highlights

  • Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee
  • Complete soy nutrition for babies from birth to 12 months
  • Vitamin E, Lutein and DHA, iron, 100 percent soy protein
  • Lactose-free and gluten free
  • SNAP eligible with SNAP participation; in store only

Specifications

Contains: Soy
Baby Formula Focus: Brain Development, Growth Support, Eye Development
Base Ingredient: Soy
Dietary Needs: Gluten Free, Kosher
Features: Soy-Based, Added Prebiotics
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 36 Ounces
Beverage container material: Paper or Cardboard
TCIN: 15118125
UPC: 683744962607
Item Number (DPCI): 007-09-0157
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee. If sensitivity to lactose may be causing fussiness and gas for your precious little one, consider whether Up&Up Soy Baby Formula Powder with Iron could be an option. Lactose-free Up&Up Soy Baby Formula provides complete nutrition for babies 0-12 months old, but with none of the lactose in milk-based formulas that may contribute to baby's discomfort. With DHA, Lutein and Vitamin E to help support brain, eye and growth, plus prebiotics to help support immunity.
Prebiotic/Probiotic
A product that has an on-pack statement that the product contains prebiotic and/or probiotic ingredient(s), or a 3rd party independent certification for probiotic ingredient(s)
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: 5 fl oz

Amount Per Serving:

Calories: 100
% Daily Value*
Protein 2.45g
Total Fat 5.46g
Total Carbohydrate 10.4g
Water 133g
Omega-6 (linoleic acid LA) 860mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 1.5IU
Vitamin K 11mcg
Thiamin 63mcg
Riboflavin 95mcg
Vitamin B6 63mcg
Vitamin B12 0.47mcg
Niacin 1400mcg
Folic Acid 16mcg
Pantothenic Acid 780mcg
Biotin 4.7mcg
Vitamin C 9mg
Choline 24mg
Inositol 5mg
Calcium 110mg
Phosphorus 79mg
Magnesium 7.9mg
Iron 1.9mg
Zinc 0.79mg
Manganese 25mcg
Copper 79mcg
Iodine 16mcg
Selenium 2mcg
Sodium 46mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, soy protein isolate, palm olein, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, lutein, fructooligosaccharide, calcium phosphate, potassium citrate, potassium chloride, magnesium chloride, sodium citrate, ascorbic acid, choline bitartrate, l-methionine, taurine, ascorbyl palmitate, ferrous sulfate, inositol, mixed tocopherol concentrate, zinc sulfate, vitamin e (dl-alpha tocopheryl acetate), l-carnitine, niacinamide, calcium pantothenate, cupric sulfate, thiamine hydrochloride, vitamin a palmitate, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, potassium hydroxide, vitamin k (phytonadione), biotin, sodium selenite, beta-carotene, vitamin d (cholecalciferol), cyanocobalamin, monoglycerides, soy lecithin, tribasic calcium phosphate, calcium carbonate, manganese sulfate, potassium bicarbonate. *a source of arachidonic acid (ara), **a source of docosahexaenoic acid (dha)

Allergens & Warnings:

Contains Bioengineered Food Ingredients, DO NOT FREEZE. Avoid any extreme temperatures. USE BY DATE ON BOTTOM OF CAN., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS SOY.

Shipping details

Estimated ship dimensions: 7.24 inches length x 5.12 inches width x 5.03 inches height
Estimated ship weight: 2.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: I can't seem to find this formula anywhere. Was there a recall? Where can I look to find this information? thank you

submitted by Julie - 3 months ago
  • A: I am to. I also asked n didn't get an answer.

    submitted byNana - 3 months ago
  • A: I was wondering why all of a sudden this product is not available and has been out for weeks! Discouraging to have to change when baby has been on this since pretty much birth. Hope it comes back soon

    submitted byCS - 3 months ago
  • A: All I can find on the Target website is that Enfamil Plant Based (certain types/batches) was recalled. I am wondering if people who usually use the recalled Enfamil are now buying out the Target one.

    submitted byKA - 3 months ago
  • A: Hi Julie, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. There is not a recall for the formula. Due to high demand this formula may be out of stock.

    submitted bythe Supplier - 3 months ago
    Brand expert

Q: was this formula discontiuned?

submitted by annan - 3 months ago
  • A: Hello annan - Thanks for reaching out. This formula is currently out-of-stock. Our merchandising team is working diligently to get more flowing online and in store. Please continue to keep checking Target.com occasionally for any updates and availability. Be well, stay safe and have a great day. - Matt

    submitted byM - 3 months ago
    Target staff support
  • A: Hi annan, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This product has not been discontinued but may be out of stock due to high demand.

    submitted bythe Supplier - 3 months ago
    Brand expert

Q: Would this formula be suitable for a baby with a cows milk allergy?

submitted by Travis - 5 months ago
  • A: Hi Travis, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This is a lactose free formula, we would always suggest speaking with the child’s healthcare provider to make sure this is the best option for your little one.

    submitted bythe Supplier - 5 months ago
    Brand expert
  • A: Thank you for asking. Yes, this has none of the lactose in milk-based formulas that may contribute to baby's discomfort. I hope this is helpful!

    submitted byTandia - 5 months ago
    Target staff support

Q: Does this formula help anyone’s baby from spitting up??

submitted by Kristen - 5 years ago
  • A: Hi, Kristen.Thank you for your question about Up & Up Soy formula. This formula is recommended for fussiness and gas, rather than spit up for babies with a sensitivity for lactose. If you are looking for a formula that is specifically to help with spit up, we'd recommend contacting your child's pediatrician. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted byFrom the Supplier - 5 years ago
    Brand expert
  • A: I’ve tried probably 15 different formulas including all the name brand soy versions and this is the only kind that my son doesn’t get really sick from. Still has spit up but no more exorcism vomiting sessions.

    submitted byChristy PB - 3 years ago

Q: Is this 100% Vegan?

submitted by Vegan4Life - 4 months ago
  • A: Hi Vegan4Life, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. The formula is not vegan.

    submitted bythe Supplier - 4 months ago
    Brand expert

Q: Would this formula be similar to Gerber infant Soy? Has anyone switched due to the price?

submitted by Lauren - 2 years ago
  • A: Hi Lauren, Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. This product is comparable to Similac and Enfamil branded Soy formula. I'd suggest comparing Up&Up labeling with that of Gerber, and speaking with your infant's physician to determine if this would be a compatible product for your little one.

    submitted bythe Supplier - 2 years ago
    Brand expert

Q: Is this made with non-gmo soy?

submitted by Emily - 2 years ago
  • A: Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. It is not non-GMO and does contain ingredients derived from GMO sources.

    submitted bythe Supplier - 2 years ago
    Brand expert

Q: Is this product milk and lactose free?

submitted by Kaitlyn Tash - 3 years ago
  • A: Hi, thank you for your question about the Up & Up Soy formula. The formula does not contain milk or lactose. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted byFrom the Supplier - 3 years ago
    Brand expert

Q: Is this formula milk and lactose free?

submitted by Kaitlyn Tash - 3 years ago
  • A: Thank you for the opportunity to address your question. This product is both milk and lactose free. Please contact us if you have any further questions.

    submitted byFrom the Supplier - 3 years ago
    Brand expert

Q: I am thinking about buying 6 cans at once for the convenience factor. How long can it be kept un-opened before it goes bad?

submitted by OmaDeb - 5 years ago
  • A: Hi, thank you for your question about the soy formula. This product is considered viable until the expiration date if stored at room temperature unopened. Should you have any additional questions feel free to contact us back.

    submitted byFrom the Supplier - 5 years ago
    Brand expert
4.4 out of 5 stars with 598 reviews
81% would recommend
222 recommendations
value: 4.51 out of 5
easy to prepare: 4.51 out of 5
easy on tummy: 4.25 out of 5
quality: 4.24 out of 5

BRING THIS BACK PLEASE

5 out of 5 stars
Would recommend
Anon - 2 days ago, Verified purchaser
Desperately wanting this formula back!!! My daughter was on it after trying so many that weren’t agreeing with her. Now that it is gone we’re constantly having issues with formula again! It was the best & the only formula she loved and had zero problems with!!! Where did it go & why?!
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
2 guests found this review helpful. Did you?

BRING IT BACK

5 out of 5 stars
Would recommend
Nicole - 12 days ago, Verified purchaser
Please bring it back!
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
6 guests found this review helpful. Did you?

BRING IT BACK

5 out of 5 stars
Would recommend
Jacob Y - 20 days ago, Verified purchaser
We need this back desperately. Why has this product been discontinued with no explanation?
17 guests found this review helpful. Did you?

PLEASE BRING IT BACK! :( :( :(

5 out of 5 stars
Would recommend
kejb - 2 months ago, Verified purchaser
This is literally the only formula our son can handle without making him unbelievably fussy. I can’t even tell you how many we tried and even the other brands of soy formula don’t compare to this one (in our case). And being way more affordable than the others was just an extra bonus! I stalk this website multiple times a day/night and we have driven to dozens of targets without any luck over the past 2 months. We are down to our last can now and I’m terrified of how he’s going to react once it’s out and we are forced to try another one. Sincerely, a very tired and sleep deprived mom who might totally lose it without this formula
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
easy on tummy: 5 out of 5
37 guests found this review helpful. Did you?

Please bring it back!

5 out of 5 stars
Would recommend
Lma10333 - 2 months ago, Verified purchaser
This was a great option for soy based formula please bring it back! Lots of us mommas need it!!!
38 guests found this review helpful. Did you?

Bring Back Soy Formula

5 out of 5 stars
Would recommend
smcc - 2 months ago, Verified purchaser
My daughter is 7 months and we really wish this was still available. This is the best formula for her stomach.
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
36 guests found this review helpful. Did you?

Reliable and inexpensive

5 out of 5 stars
Would recommend
RDL - 2 months ago, Verified purchaser
Several of my babies thrived on this product. Great formula for sensitive tummies.
15 guests found this review helpful. Did you?

store brand soy

5 out of 5 stars
Would recommend
mamaloyd - 2 months ago, Verified purchaser
We miss this product so much! This soy agreed best with our baby. Super sad it has not been available for quite some time :( The value is incredible as it costs about half of what leading brands cost.
easy on tummy: 5 out of 5
easy to prepare: 4 out of 5
quality: 4 out of 5
value: 5 out of 5
31 guests found this review helpful. Did you?

Bring it back

5 out of 5 stars
Would recommend
Amy - 2 months ago, Verified purchaser
When will this formula be back?? It’s the best soy based and very affordable! My 6 month old really needs this formula!
29 guests found this review helpful. Did you?

Bring it back

5 out of 5 stars
Would recommend
Niki - 2 months ago, Verified purchaser
if I knew that I was not going to be able to find this formula anywhere I would have stopped ked up.my daughter refuss to drink anything else I've tried every and I mean every soy formula there is .What happened? why did it abruptly stop being stocked
easy on tummy: 4 out of 5
easy to prepare: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
29 guests found this review helpful. Did you?

The best formula- Please bring it back!

5 out of 5 stars
Would recommend
Kplumer - 2 months ago, Verified purchaser
This formula was seriously a lifesaver for my son. He’s only 6 months old but I thought I was going crazy when I could find it one day on the shelves then suddenly it disappeared what seemed like over night. I know I’m not the only parent that used and loved this formula. PLEASE restock it!!
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
28 guests found this review helpful. Did you?

PLEASE BRING THIS SOY FORMULA BACK

5 out of 5 stars
Would recommend
Wendy - 2 months ago
My Granddaughter has been on this formula since she was a month old. It is the most affordable formula and she tolerates it well. Please bring it back!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
28 guests found this review helpful. Did you?

Great off brand formula

4 out of 5 stars
Would recommend
Cleo - 2 months ago, Verified purchaser
I bought this when my daughter was 9 months and during the formula shortage this came in handy. My baby drank enfamil plant based but it was hard to find, so when I bought this she was happy to drink it and there was no residue from this formula. My child had allergies and this helped her regulate her stomach
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
7 guests found this review helpful. Did you?

BRING THIS BACK!!!!

5 out of 5 stars
Would recommend
A - 2 months ago, Verified purchaser
Please bring this back!! so many of us rely on this for our kiddos!
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
28 guests found this review helpful. Did you?

Bring it back

5 out of 5 stars
Would recommend
RLindsey - 2 months ago, Verified purchaser
Soy formula is all that my son can take. This is the most affordable option and we really need this!
easy to prepare: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
22 guests found this review helpful. Did you?

WE NEED THIS BACK

5 out of 5 stars
Would recommend
rjohnson - 2 months ago, Verified purchaser
this is the only formula (even though it’s store brand) that my baby can tolerate well with his stomach. please bring it back asap.
easy on tummy: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
20 guests found this review helpful. Did you?

WHERE DID IT GO?!

5 out of 5 stars
Would recommend
Lwilliams - 3 months ago, Verified purchaser
So many parents rely on this formula to feed their babies!!! Please bring it back 😩
value: 5 out of 5
quality: 5 out of 5
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
29 guests found this review helpful. Did you?

Please Bring BACK

5 out of 5 stars
Would recommend
Baby - 3 months ago, Verified purchaser
Please bring back this soy formula. Best affordable soy formula. Only formula my son can tolerate d/t milk allergies
easy on tummy: 5 out of 5
quality: 5 out of 5
easy to prepare: 5 out of 5
value: 5 out of 5
47 guests found this review helpful. Did you?

PLEASE BRING BACK

5 out of 5 stars
Would recommend
Sf218 - 3 months ago, Verified purchaser
Please please bring back this formula for my dairy allergy son! Very stressed out and heartbroken to not be able to get it anymore
quality: 5 out of 5
easy to prepare: 5 out of 5
easy on tummy: 5 out of 5
value: 5 out of 5
52 guests found this review helpful. Did you?

BRING BACK

5 out of 5 stars
Would recommend
kenna - 3 months ago, Verified purchaser
PLEASE BRING THIS FORMULA BACK!!!! THIS IS THE ONLY FORMULA MY DAUGHTER COULD TOLERATE, NOW BACK TO PROJECTILE VOMITING😭
easy on tummy: 5 out of 5
value: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
49 guests found this review helpful. Did you?

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