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Soy Powder Infant Formula - 36oz - up&up™
$29.99 ($0.83/ounce)
In Stock
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About this item
Highlights
- Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee
- Complete soy nutrition for babies from birth to 12 months
- Vitamin E, Lutein and DHA, iron, 100 percent soy protein
- Lactose-free and gluten free
- SNAP eligible with SNAP participation; in store only
Description
Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee. If sensitivity to lactose may be causing fussiness and gas for your precious little one, consider whether Up&Up Soy Baby Formula Powder with Iron could be an option. Lactose-free Up&Up Soy Baby Formula provides complete nutrition for babies 0-12 months old, but with none of the lactose in milk-based formulas that may contribute to baby's discomfort. With DHA, Lutein and Vitamin E to help support brain, eye and growth, plus prebiotics to help support immunity.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Total Fat 5.46g
Total Carbohydrate 10.4g
Water 133g
Omega-6 (linoleic acid LA) 860mg
Biotin 4.7mcg
Vitamin C 9mg
Choline 24mg
Inositol 5mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 1.5iu
Vitamin K 11mcg
Thiamin 63mcg
Riboflavin 95mcg
Vitamin B6 63mcg
Vitamin B12 0.47mcg
Niacin 1400mcg
Folic Acid 16mcg
Calcium 110mg
Phosphorus 79mg
Magnesium 7.9mg
Iron 1.9mg
Zinc 0.79mg
Manganese 25mcg
Copper 79mcg
Iodine 16mcg
Selenium 2mcg
Sodium 46mg
Potassium 110mg
Pantothenic Acid 780mcg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, soy protein isolate, palm olein, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, lutein, fructooligosaccharide, calcium phosphate, potassium citrate, potassium chloride, magnesium chloride, sodium citrate, ascorbic acid, choline bitartrate, l-methionine, taurine, ascorbyl palmitate, ferrous sulfate, inositol, mixed tocopherol concentrate, zinc sulfate, vitamin e (di-alpha tocopheryl acetate), l-carnitine, niacinamide, calcium pantothenate, cupric sulfate, thiamine hydrochloride, vitamin a palmitate, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, potassium hydroxide, vitamin k (phytonadione), biotin, sodium selenite, beta-carotene, vitamin d (cholecalciferol), cyanocobalamin, monoglycerides, soy lecithin, tribasic calcium phosphate, calcium carbonate, manganese sulfate, potassium bicarbonate. * a source of arachidonic acid (ara) ** a source of docosahexaenoic acid (dha)' '
Allergens & Warnings:
Contains Bioengineered Food Ingredients, WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR. DO NOT FREEZE. Avoid any extreme temperatures. USE BY DATE ON BOTTOM OF CAN., CONTAINS SOY.Baby Formula Focus: Brain Development, Growth Support, Eye Development
Base Ingredient: Soy
Dietary Needs: Gluten-Free, Kosher
Features: Soy-Based, Added Prebiotics
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 36 Ounces
Beverage container material: Paper or Cardboard
TCIN: 15118125
UPC: 683744962607
Item Number (DPCI): 007-09-0157
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.75 inches length x 5.3 inches width x 5.3 inches height
Estimated ship weight: 2.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: I can't seem to find this formula anywhere. Was there a recall? Where can I look to find this information? thank you
submitted by Julie - 3 years ago
A: Hi Julie, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. There is not a recall for the formula. Due to high demand this formula may be out of stock.
submitted bythe Supplier - 3 years agoBrand expertA: I am to. I also asked n didn't get an answer.
submitted byNana - 3 years agoA: I was wondering why all of a sudden this product is not available and has been out for weeks! Discouraging to have to change when baby has been on this since pretty much birth. Hope it comes back soon
submitted byCS - 3 years agoA: All I can find on the Target website is that Enfamil Plant Based (certain types/batches) was recalled. I am wondering if people who usually use the recalled Enfamil are now buying out the Target one.
submitted byKA - 3 years ago
Q: was this formula discontiuned?
submitted by annan - 3 years ago
A: Hi annan, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This product has not been discontinued but may be out of stock due to high demand.
submitted bythe Supplier - 3 years agoBrand expertA: Hello annan - Thanks for reaching out. This formula is currently out-of-stock. Our merchandising team is working diligently to get more flowing online and in store. Please continue to keep checking Target.com occasionally for any updates and availability. Be well, stay safe and have a great day. - Matt
submitted byM - 3 years agoTarget staff supportA: It has not been discontinued it's just low stock. I called the company that makes it to double check and they advised there is a shortage of it due to demand
submitted byCkuhl1999 - 6 months ago
Q: Would this formula be suitable for a baby with a cows milk allergy?
submitted by Travis - 3 years ago
A: Hi Travis, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This is a lactose free formula, we would always suggest speaking with the child’s healthcare provider to make sure this is the best option for your little one.
submitted bythe Supplier - 3 years agoBrand expertA: Thank you for asking. Yes, this has none of the lactose in milk-based formulas that may contribute to baby's discomfort. I hope this is helpful!
submitted byTandia - 3 years agoTarget staff support
Q: Does this formula help anyone’s baby from spitting up??
submitted by Kristen - 7 years ago
A: I’ve tried probably 15 different formulas including all the name brand soy versions and this is the only kind that my son doesn’t get really sick from. Still has spit up but no more exorcism vomiting sessions.
submitted byChristy PB - 5 years agoA: Hi, Kristen.Thank you for your question about Up & Up Soy formula. This formula is recommended for fussiness and gas, rather than spit up for babies with a sensitivity for lactose. If you are looking for a formula that is specifically to help with spit up, we'd recommend contacting your child's pediatrician. If you would like additional information, please let us know and we would be happy to further assist you.
submitted bythe Supplier - 7 years agoBrand expert
Q: What developmental benefits does this formula support?
submitted by AI Shopping Assistant - 10 days ago
A: This formula supports brain development, growth, and eye development in infants.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What are the main ingredients in this formula?
submitted by AI Shopping Assistant - 10 days ago
A: The main ingredient is soy, and it includes DHA, Lutein, Vitamin E, and prebiotics.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What age range is this formula suitable for?
submitted by AI Shopping Assistant - 10 days ago
A: This formula is suitable for babies from birth to 12 months old.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Is this formula gluten-free?
submitted by AI Shopping Assistant - 10 days ago
A: Yes, this formula is gluten-free, catering to specific dietary needs.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Does this formula contain lactose?
submitted by AI Shopping Assistant - 10 days ago
A: No, this formula is lactose-free, making it suitable for babies with lactose sensitivity.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Is this 100% Vegan?
submitted by Vegan4Life - 3 years ago
A: Hi Vegan4Life, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. The formula is not vegan.
submitted bythe Supplier - 3 years agoBrand expert
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Guests are saying
This soy formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for lactose intolerant babies. Some guests reported positive experiences with reduced fussiness and improved digestion, while others faced challenges such as unpleasant smell and constipation. Overall, it serves as a viable alternative to name-brand formulas, especially for families seeking budget-friendly options. However, guests have expressed concerns about consistency and potential side effects, making it essential to monitor individual reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 725 reviews
easy on tummy: 4.15 out of 5
easy to prepare: 4.49 out of 5
quality: 4.16 out of 5
value: 4.48 out of 5
81% would recommend
253 recommendations
1 out of 5 stars
12 August, 2025
Rotteen cheese
Smells like rotten cheese. Gunks up and clouds the bottle like you haven’t washed it in days
1 reply from the Product Manufacturer team - 2 months ago
We are sorry to hear that there are concerns with the Soy Infant formula. There may be several reasons for a difference smell immediately after opening or later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Our powder infant formulas have a target aroma profile however, due to variation in the ingredients, there may be variation from one lot to the next. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2073095. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
28 July, 2025Verified purchase
Soy planf base formula is great
My 5 weeks old has not done well with cow formula I tried switching to three other formulas and last option was soy formula after prying the Lord this would be the one. It’s day 5 on it and she is doing well I think this is the one, less poppy diapers. She does like it warm better than with room temp water. Please don’t take it away.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
Great formula and great price.
Just like other soy formula but at a great value! My daughter has always liked it just as much as other brands.
5 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2025Verified purchase
PLEASE BRING THIS BACK!!!
My daughter has a cow milk protein allergy. We tried so many different formulas and this was the only one she tolerated. We have been unable to find it and it has been really stressful. Is this now discontinued??
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2025Verified purchase
BRING IT BACK
We've been using this for 5 months & all of a sudden it disappeared. Would love to get it back as my baby loves it . It's cheaper with more productsl..so hard to come by
5 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2025Verified purchase
Easy on sensitive tummies
I used this formula for both my children. My daughter, now 5. When I had my second baby it was a no brainer. Good quality, great value, easy on sensitive tummies.
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
Awesome Plant based alternative !
I've spent my fair share of money on plant based formulas ($ 50.00 per container to be exact). But this formula is not only affordable, but easy on the little ones tummy. My two youngest children would constantly spit up other formulas $$$$$$$ costing us hundreds per month. We found this brand in 2024 when I had to substitute due to my decreased milk production 😩. After trying several price plant based formulas this one was the winner. I would recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2025Verified purchase
Bring it back
We have loved this formula due to the fact that all of our babies eat it without stomach issues. The cost is also a plus. Negative is I now can’t find it anywhere and we are having to find another brand when our baby has been on it for 5 months. Would love it if you brought it back to stores.
3 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2025Verified purchase
tostadas
i was able give this a non-dairy solution for her formula, is was easy on her stomach. I tasted it myself is not over salted or heavy in the water.
5 out of 5 stars
Thumbs up graphic, would recommend
13 March, 2025Verified purchase
just like brand name formulas but cheaper!!
we used to use only similac soy for our babies, but it can be costly. we tried this formula when similac was hard to find and its exactly the same as similac soy - and CHEAPER. now its our go to and for our third baby we can’t wait to use this again!
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
can be clumpy
affordable soy formula. we only used this one so i can’t compare it to other brands. my daughter drank it just fine. it can be clumpy tho, i suggest mixing with warm water.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2025Verified purchase
Rash & Constipation
My son suffers with colic & we’ve tried plenty of Similac formulas (4 total). The Similac Soy fixed all colic symptoms within 24 hours. I decided to try this formula because I figured this formula can’t be too different from Similac’s Soy & I was totally WRONG. After two days on this formula, my son broke out with a bad rash all on his stomach, down to his private area. During this he also had constipation & his stools were coming out firmer. Totally disappointed as I love Target’s Up & Up brand.
1 reply from the Product Manufacturer team - 9 months ago
We are sorry to hear about your experience with Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1995571. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024Verified purchase
Five stars
My baby loves this formula just as much as the name brand. Remember that all baby formulas sold in the US need to meet strict regulations, so there’s no harm in buying generic. It’s so much more affordable for regular folks.
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2024Verified purchase
Great generic option instead of name brand
We used this formular from about month 2 until she was off formula. It worked great for us. Our daughter couldn't tolerate milk protein in formula so we had to find a soy option. I live in a rural area and our shopping options are limited. I was able to rely on the quick shipping of this formula which made it super convenient.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2024Verified purchase
Love the value!
This formula was amazing for my infant! She is off of it now, but we loved the value. She did have a minimal reaction with constipation at first, but once she got used to it, everything was back to normal!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2024Verified purchase
AWFUL! STINKS! SKIN IRRITATIONS!
This is awful. It smells TERRIBLE and has caused skin irritation. Don’t waste your money. This is NOT it.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2024Verified purchase
Worst Formula
I do not recommend this formula. My son was constipated for 3 days and had to reach out to his pediatrician.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2024Verified purchase
Bad smell
I used this formula for my 2020 and 2022 babies, never had an issue. I just had my third and put her on it. I noticed my bottles smelled weird when I washed them, thought maybe I wasn't getting them clean, but after cleaning and drying they smelled fine. Decided it might be the formula and smelled the open can, it smells disgusting. I opened a second can thinking it was bad, but the second can smelled just as bad. Switched to a different brand immediately, baby is much happier after only a day off the stinky formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2024
Gross smell
This formula smells like wet dog, and my son puked up almost the entire bottle of this formula and when he puked it up it smelled so horrendous that I had to change his clothes give him a bath, and I could not get the smell out of him. he spit up on me, I couldn’t get the smell out of me either. do not recommend and my son has had a lot of issues with all other formulas, that’s what made me wanna try soy formula because maybe he has allergy but not this one!!! Gross. Oh and it didn’t mix with the water it was chunky…….
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2024Verified purchase
Lactose intolerance
My baby has a milk intolerance. At 4 weeks old she had a hard belly was constipated, gassy, rashes and fussy. We tried gentle formulas before soy. Once we used this soy formula she was much better within 48 hours. Rash disappeared, she had multiple poops, gas decreased and she even was able to sleep through the night. This is a great lactose free option that’s affordable.