$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- works like a mascara, nourishes like a serum
- with Platinum Lash Serum Cocktail: for healthier-looking lashes
- bristle brush stirs up extreme volume, length & curl
- 16-hr longwear & sweatproof
- 24-hr flake-free & smudge-proof magic
- 100% saw fuller, lifted, volumized & curled lashes*
- vegan & cruelty
Description
This mascara works like a serum with the Platinum Lash Serum Cocktail: biotin, peptides, green tea & nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length & curl with 16-hr wear, 24-hr flake-free, smudge-proof magic & 100% saw lifted, fuller lashes*!
*based on a consumer panel study of 33 subjects
*based on a consumer panel study of 33 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing
Net weight: 22.5 Grams
Features: Smudgeproof, Dermatologist Tested, Ophthalmologist Tested, Long Lasting, Non-Flaking
TCIN: 94233037
UPC: 197689022437
Item Number (DPCI): 342-02-7864
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.827 inches length x 1.024 inches width x 4.646 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to create voluminous and long lashes while others have experienced issues with clumping and flaking. The unique serum formula is a highlight, providing nourishment alongside cosmetic benefits. Guests appreciate the smooth application and the brush design, although some find it challenging to use. Overall, it offers a promising option for those seeking enhanced lash appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 172 reviews
Mascara is great, packaging not so much. .
3 out of 5 stars
Denise M. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Won’t stay closed. . spilled all over my purse. I do love the mascara though. . will buy again.
Love it!
5 out of 5 stars
Jessica C. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Really like this mascara even tops the original! The travel size the brush doesn’t get quite wet enough but it’s a good formula.
Pretty good
4 out of 5 stars
Carol L. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I've used so many iterations of the lights camera lashes mascara. This is fine, good pigment and definition. . my favorite was the waterproof gold one though. It would be great if they made this one waterproof.
Clumpy
1 out of 5 stars
Becki D. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Clumpy. difficult to use without clumps . Tried wiping wand even which wasted a lot of product but does not help and does not go on smooth :(
Love it
5 out of 5 stars
Jenny K. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this lengthening mascara in a travel friendly size
Great for everyday
5 out of 5 stars
Holland H. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Tubing mascara has been wrecking my eyelashes. I love this as a day to day alternative
Great mascara
5 out of 5 stars
Brandi S. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this mascara. Makes my lashes look good and doesn't flake.
Love It! Natural Look.
5 out of 5 stars
Jill C. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This emphasizes my lashes without looking over the top so I like it for daytime casual looks. I love that it has moisturizing ingredients.
Prefer the Purple Tube
4 out of 5 stars
Allison B. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is fine and looks nice but I still prefer the original tartlette purple tube mascara. I have not noticed a difference with the serum but I have not probably used it enough.
Love this mascara
5 out of 5 stars
Lara F. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I have sensitive eyes and have had no issues with this mascara and have had zero issues with flaking! I put it on and forget it’s even there!
Best Mascara
5 out of 5 stars
Kristi L. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the best mascara I’ve ever used! It makes my lashes look so long and thick.
Beautiful
5 out of 5 stars
Monica B. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I LOVE this mascara. It really enhances my lashes in an incredible way. It’s waterproof but comes off easily when you wash it off or use makeup wipes.
Tarte mascara never fails. I
5 out of 5 stars
Hayley R. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Tarte mascara never fails. I have truly loved each one I have purchased.
Love!
5 out of 5 stars
Molly H. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Another great Tarte mascara to add to the collection!!!
Mascara Magic
5 out of 5 stars
Dana L. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is excellent I love the length and coverage I’m getting
Great product
5 out of 5 stars
Staci - 3 months ago
originally posted on http://www.ulta.com

Stay on without smudging Easy to take off at night Love it
Love
5 out of 5 stars
kerrie Z. - 3 months ago
originally posted on tartecosmetics.com
I love it!!!! Lengthens and looks awesome on my thin lashes
Disappointed
1 out of 5 stars
Andrea S. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I Llve the Tarte brand, but this mascara disappointed me. I loved it for the first 3 uses, then the product went dry and clumpy quickly. Additionally, the wand has a very sharp flat end so the bristles scratch my eye lid at the end point. very disappointing.
everyday wear
5 out of 5 stars
Karen M. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] bought this one for those days I don't need to wear my tartelette tubing mascara. Just to have an alternative and I love this one. It doesn't smudge, cake on or rub off easy Ive even had it on after a work day filled with meetings when Ive gone to gym after and sweat and it does not run and give me that black eye look
MASCARA
2 out of 5 stars
Sue C. - 3 months ago
originally posted on tartecosmetics.com
THE MASCARA WAS PRETTY DRY WHEN I OPENED IT. I WAS NOT PLEASED WITH MY PURCHASE.