TIGI Bed Head Back It Up Texturizing Cream (4.23 oz) - Scrunch, Shape, Last: Back Up Your Best Hair

The constant quest for defined, voluminous hair that actually holds up to humidity and gravity is officially over. TIGI Bed Head's Back It Up(TM) Texturizing Cream is the ultimate secret weapon for creating those effortlessly natural, tousled, and shapeshifting styles you always see on your feed. This isn't just a styling product- it's a high-performance formula with exclusive "one scrunch technology" that literally trains your hair to snap back into shape with just a quick touch of the hand, making your style completely resilient to the day's stresses. It provides definition, buildable body, and flexible hold, ensuring your beautiful texture stays locked in for longer than you ever thought possible without any dreaded stiffness.

The true brilliance of "Back It Up(TM)" lies in its carefully curated ingredient cocktail that styles and conditions simultaneously. We've supercharged this cream with Styling Resin for long-lasting curl hold and definition, along with Lightweight Silicones that work overtime to provide crucial thermal protection and fierce frizz control, so your style looks fresh and polished all day. The formula also taps into nourishing heroes like Glycerin to lock in hydration and impart a beautiful shine, and Baobab Fruit Extract, known for its powerful softening and soothing properties, to keep your hair touchable and never crunchy. No more compromising hair health for serious hold; this cream works hard to protect your strands while giving you that serious, flexible texture.

This texturizing cream boasts an easily distributable, non-sticky formula that is a breeze to work with on any hair type, but especially shines on mid-to-long lengths and curl patterns that need extra definition. Simply comb it through towel-dried hair, wrap strands around your finger to activate those textured waves, and scrunch as you diffuse or air-dry for a look that is full of natural movement. It is perfect for creating that lived-in, undone texture that feels authentic and looks absolutely incredible. The experience is finished off with a playful, delicious Tasty Pear fragrance that will make your styling routine feel like a delightful treat.