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Tom's of Maine Silly Strawberry Kids' Anticavity Fluroide Toothpaste - 5.1oz/3ct
$14.99 ($0.98/ounce)
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About this item
Highlights
- WHAT YOU'LL GET: Three 5.1-ounce tubes of Tom's of Maine kids fluoride toothpaste in Silly Strawberry Flavor
- ADA APPROVED: Contains fluoride for anticavity protection, and calcium and silica to gently clean teeth
- TASTE THEY LOVE: This natural kids toothpaste comes in a fun, fruity flavor to help develop brushing habits
- RECYCLABLE TUBE: Once empty, replace cap and recycle with #2 plastics
- NATURAL & RESPONSIBLE: Contains no artificial preservatives, colors or flavors and is not tested on animals
Description
Ditch the artificial sparkles and bubble gum flavors for Tom's of Maine Natural Children's Fluoride Toothpaste. This natural toothpaste provides anticavity protection and uses calcium and silica to gently clean your little one's teeth. Plus, the delicious real fruit flavor of strawberries will appeal to your child's taste and encourage regular brushing. With no artificial flavors, colors or preservatives, this toothpaste is silly enough for kids and good enough for moms and dads. Order Tom's of Maine Kids Toothpaste, and try their other natural dental care products.
Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 1% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.
Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 1% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 3
Net weight: 15.3 Ounces
TCIN: 82138992
UPC: 035000978684
Item Number (DPCI): 049-09-0994
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.1 inches length x 4.1 inches width x 1.7 inches height
Estimated ship weight: 1.1023 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste is a popular choice among parents looking for a kid-friendly option that promotes good oral hygiene. Many guests appreciate the natural ingredients and the appealing strawberry flavor, which makes brushing a more enjoyable experience for children. However, some guests have noted issues with the texture and packaging, which can be challenging for little hands. Overall, it offers a healthier alternative to traditional toothpastes, making it a great option for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1279 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
4 recommendations
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
Love the ingredients
[This review was collected as part of a promotion.] I love the Tom's of Maine brand! This toothpaste works well to keep my child's teeth clean, although they're not a fan of the flavor.
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
The toddler in my house loves it
[This review was collected as part of a promotion.] The toddler in my house doesn’t like brushing teeth much, but since we got this one, he comes running. He likes the taste. It doesn’t help with cleaning his teeth,m. There are no problem so fae. The only downsize is he sometimes refuses to spit out.
4 out of 5 stars
16 December, 2025
originally posted on Home Tester Club
Yes and No
[This review was collected as part of a promotion.] I was happy to try a kids toothpaste with fluoride in it and thought the little one would love the flavor. I was wrong. She didn't care for the flavor and said "it's spicy". She's a little picky, so I tried it myself. I would say that it tastes more like bubblegum and has a little bit of a chalky feeling in your mouth. It also has a little bit of an odd after taste. It creates nice bubbles, so I do feel like it's good at cleaning the teeth. I just wish she liked it more.
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Good ingredients Decent taste
[This review was collected as part of a promotion.] Being dye free and utilizing natural ingredients while still maintaining the fluoride for protection is huge for me so I really like this brand and this toothpaste. My 2 year old doesn't love it but to be honest she just doesn't love brushing her teeth at all, so we will continue with this anyway!
2 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Not approved by my kid
[This review was collected as part of a promotion.] My son did not liked the texture and the taste. I don't know why the color of the paste is such a pale color, or it is supposed to be like that.
1 reply from Customer Care team - 8 days ago
Our Silly Strawberry formula has changed a bit over the years but rest assured we heard from our customers and have gone back to our original formula, a fan favorite. Our Silly Strawberry original formula is an off white color, with no dyes added to it. As always, our Silly Strawberry toothpaste uses only natural fruit flavors and contains no artificial preservatives. Thanks for sharing! Even if it wasn’t the perfect fit for your son. If you need help finding another option, let us know at (800) 367-8667!
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
So nice
[This review was collected as part of a promotion.] My five year old tried this and he wasn’t a fan of the flavor (he usually uses HEB watermelon and mint kids toothpaste) but I’ll admit that it did help get rid of his morning breathe. The packaging is really sweet and intriguing.
5 out of 5 stars
11 December, 2025
originally posted on Home Tester Club
My Kids Love It!
[This review was collected as part of a promotion.] Honestly, this stuff is great! Tom’s of Maine Silly Strawberry is the first toothpaste my kids actually want to use instead. The flavor isn’t that weird artificial candy taste, it's just a mellow, real strawberry that doesn’t make them gag or complain. It foams enough to feel like it’s doing something, but it’s not a mess, and the ingredients are clean so I feel good about them using it every day. Bedtime has been way smoother since we switched. If you’ve got picky kids, this is the one.
5 out of 5 stars
10 December, 2025
originally posted on Home Tester Club
Fantastic
[This review was collected as part of a promotion.] My son is almost 4 and really enjoys the flavor of this toothpaste. He thinks minty toothpastes are yucky and it is a massive struggle to brush his teeth every day. I was so excited to see him actually enjoy the taste of the strawberry toothpaste! I will 100% be purchasing again!
5 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Great!
[This review was collected as part of a promotion.] This wa great for my kiddos and they loved it! It was easy for them to use and they were excited about the flavor. I like the better ingredients that are used in this brands products.
3 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Not a HUGE fan
[This review was collected as part of a promotion.] I had my 3 kids test the Tom’s of Maine Natural Kid’s Fluoride Silly Strawberry Toothpaste and I received mixed reviews. My oldest 2 still enjoyed the flavor even though they don’t particularly prefer strawberry; they also stated they liked the texture of the paste but their teeth and mouths in general didn’t necessarily feel as cleaner afterward. My youngest, who loves strawberries and all strawberry flavored things, was a harsher critic as she hated the flavor & texture; she unfortunately refused to use anymore after the first attempt. I eventually tried it and didn’t think it was too bad; I of course prefer mint flavors when it comes to toothpaste but I wouldn’t mind using this from time to time as I enjoy the ingredients & appreciate it being dye free.
1 reply from Customer Care team - 10 days ago
Thanks for giving our Silly Strawberry paste a try! We're sorry to hear it wasn't quite what your little ones expected. We have a few other options they make like instead so you can still enjoy the healthy ingredients. We hope that you are more pleased with the next paste you try!
3 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Son liked it at first
[This review was collected as part of a promotion.] My son was very excited at first and liked the strawberry taste, but after about a week he said he didn’t like it anymore and liked his old toothpaste better. The color was kinda like a brownish color, looked like clay. Smelled like strawberries. Probably wouldn’t buy though.
4 out of 5 stars
7 December, 2025
originally posted on Home Tester Club
Kid Approved
[This review was collected as part of a promotion.] After using the toothpaste for a while I didn't notice much of a difference in the level of cleaning versus using another toothpaste. It leaves a sweet smell on the breath but not in a "covering up a stink" kind of way. I think the product is good as it is and my child says how yummy it tastes. Of course with the flouride we have to be extra careful to not swallow any but I'm not worried about the small amount that may be ingested.
5 out of 5 stars
6 December, 2025
originally posted on Home Tester Club
Excellent taste for picky kiddos!
[This review was collected as part of a promotion.] Both of my kids are so PICKY when it comes to toothpaste and the flavor! Up until now, they have refused to entertain any other toothpastes besides their “no fluoride toddler stuff”, so this momma gives this 2 thumbs up and 5 stars!!!
5 out of 5 stars
6 December, 2025
originally posted on Home Tester Club
Toddler loved
[This review was collected as part of a promotion.] My little, like most toddlers, is very picky. So it was a nice surprise when she ends up not only like this toothpaste but getting excited to use it. She thinks the strawberry on the packaging is funny and knows it’s called silly strawberry. I feel good with her using because it does contain fluoride.
5 out of 5 stars
5 December, 2025
originally posted on Home Tester Club
Tom's of Maine Natural Kids
[This review was collected as part of a promotion.] I'm absolutely obsessed with Tom's of Maine Natural Kids Fluoride Silly Strawberry Toothpaste! This stuff is a game-changer for my kiddos - they literally can't get enough of it! The Silly Strawberry flavor is SO yummy, it's like they're brushing their teeth with candy (but without all the yucky stuff).
2 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
Great concept, not a fan of the taste
[This review was collected as part of a promotion.] I really wanted to love Tom’s natural kids toothpaste. I like that it’s dye-free, natural, and still includes fluoride to help protect against cavities, which is honestly the whole reason I bought it. But the taste… yeah, no. It’s strangely artificial for something marketed as “natural,” almost like a fruity bubblegum impersonator that never quite made it past rehearsal. Neither of my kids would touch it again after the first brushing. Great ingredients, great concept, terrible flavor.
1 reply from Customer Care team - 8 days ago
We're sorry to hear about this experience with our paste. The team will be made aware of your concerns and we always appreciate the feedback provided to us.
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
My daughter enjoyed brushing her teeth!
[This review was collected as part of a promotion.] Tom’s of Maine Silly Strawberry Toothpaste is a total win in our house. The flavor is kid-approved, the ingredients are clean, and the fluoride gives me peace of mind. It makes brushing easy because the kids actually want to use it. Highly recommend!
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
Kids will love it!!
[This review was collected as part of a promotion.] I received this product for review and testing purposes. This is a great toothpaste for kids. She rated the taste of the product as good and she loves brushing her teeth. I have noticed her breath is not bad in the morning when she wakes up. Her smile is more vibrant. You only need a small amount of the product to see results. There has been no irritation or burning. This is a great choice for kids!!
5 out of 5 stars
4 December, 2025
originally posted on Home Tester Club
My daughter likes this toothpaste
[This review was collected as part of a promotion.] My daughter likes this Tom's of maine toothpaste, good flavor and texture. I think this toothpaste is the best on the market. I would definitely recommend it!
4 out of 5 stars
3 December, 2025
originally posted on Home Tester Club
Great kid’s toothpaste
[This review was collected as part of a promotion.] I tried Tom’s of Maine Natural Kids Fluoride Silly Strawberry Toothpaste for my daughter & she really enjoyed it. She likes the flavor and it appears to clean her teeth really well, but she’s not crazy about the aftertaste.