$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride Toothpaste in Silly Strawberry Flavor
- FIGHT CAVITIES: Fluoride toothpaste provides cavity protection while calcium and silica gently clean teeth
- TASTE THEY LOVE: The fruity flavor of this children's toothpaste makes brushing a fun habit
- RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
- TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
Description
Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Gluten-Free, Dye-Free, Fluoride-Free, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
Ingredients:
inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor' '
Shipping details
Estimated ship dimensions: 1.756 inches length x 2.3 inches width x 7.75 inches height
Estimated ship weight: 0.353 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: WHY HAS Sodium Monofluorophosphate REPLACED Sodium Fluoride 0.24%? WHY DOES THIS NEW FORMULATION CONTAIN Sodium Laureth Sulfate (SLES) WHEN THE POSTING STATES IT DOES NOT?
submitted by An - 3 years ago
A: Thank you for your question. Tom’s of Maine uses two types of fluoride, depending on product formulation and what can and cannot be used with certain ingredients. Our Silly Strawberry Toothpaste does contain SLS and you can find this ingredient listed under the drug facts for this product. We hope this information helps.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expertA: Sodium lauryl sulfate is frequently confused with sodium laureth sulfate, but the two are distinct ingredients.
submitted byLaw - 3 years ago
Q: Is this toothpaste approved by the American Dental Association?
submitted by Apk - 4 months ago
A: Hi there! We wanted to confirm for you that our Silly Strawberry Anticavity Toothpaste is ADA-certified!
submitted byColgate Palmolive Consumer Affairs - 4 months agoBrand expert
Q: I have this toothpaste and can't find an expiration date on it. Does it contain one, and if not, how long is it ok to be effective after receipt.
submitted by Duffel - 4 months ago
A: We're sorry you're having trouble finding the expiration date. This can be found on the crimped end of the tube. All of our products have a two-year shelf life. 💚
submitted byTom's of Maine Consumer Affairs - 4 months agoBrand expert
Q: Why is the product title not matching the image? Title says fluoride-free. This HAS fluoride, right?
submitted by Suburbanite - 4 months ago
A: Hi there! Our Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste does contain fluoride. 💚
submitted byTom's of Maine Consumer Affairs - 4 months agoBrand expert
Q: Is this product kosher?
submitted by A - 10 months ago
A: Hi, and thanks for your question. Yes, our Tom's of Maine Silly Strawberry Children's Anticavity Toothpaste is kosher, and kosher for Passover. We hope this helps.
submitted byTom's of Maine Consumer Affairs - 8 months agoBrand expert
Q: Are any of the ingredients in the Silly Strawberry derived from soy? Like many people, the person who would be using this is allergic to soy, so I need to know for certain whether this is included.
submitted by elle - 1 year ago
A: We would like to let you know that although each machine is cleaned before and after each use, there may be a chance of cross contamination for the following ingredients, as they are present in some, if not all, of our Tom's of Maine products: Shea Butter, Soy, Coconut, Corn, Argan Oil, Cinnamon, Mint, and Various Fruits.
submitted byTom's of Maine Consumer Affairs - 1 year agoBrand expert
Q: Hi What is glycerin derived from? From which animal?
submitted by Abc - 3 years ago
A: Tom’s glycerin comes exclusively from plants and is from one of the following plant oils - soybean, corn, canola, coconut, palm kernel oil, and/or palm.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expert
Q: Is this safe for peanut and sesame allergy? Does it contain any sesame?
submitted by Ccc - 4 years ago
A: This product does not contain any peanut or sesame, and should be safe fr use by individuals with these allergies.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expert
Q: Can this be used by a 2.5 year old that doesn’t know how to spit it out? Can small amounts be swallowed?
submitted by Ccc - 4 years ago
A: We would typically recommend that you use one of our fluoride free varieties until your child has learned to spit.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expert
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4.6 out of 5 stars with 1709 reviews
effectiveness: 4.35 out of 5
quality: 4.13 out of 5
value: 4.04 out of 5
66% would recommend
99 recommendations
Daughter Enjoys!
5 out of 5 stars
Thumbs up graphic, would recommend
alyreddy - 22 days ago, Verified purchaser
My daughter likes the flavor which helps make brushing easier and fun!
Great for kids!
5 out of 5 stars
Thumbs up graphic, would recommend
LM618 - 26 days ago, Verified purchaser
I have been buying this toothpaste for years and my kids love it. It’s a great brand and you can usually get a coupon on target circle for this!
Baby loves it
5 out of 5 stars
Thumbs up graphic, would recommend
AT - 1 month ago, Verified purchaser
I bought this at my pediatrician’s recommendation now that my 7-month-old has two teeth. She eagerly anticipates her bedtime routine and loves brushing her teeth every night. It smells tasty! With the rice-grain-sized amount we use every night this tube will last us till all of her teeth are in.
Toddler loves this
5 out of 5 stars
Thumbs up graphic, would recommend
Mamabee23 - 2 months ago, Verified purchaser
My kiddos love this stuff. They won't use anything minty!
adults with minty issues
5 out of 5 stars
Thumbs up graphic, would recommend
fruitbat - 2 months ago, Verified purchaser
I have major sensory issues trying to use regular toothpastes that are all minty and staticky in my mouth and bleghh. Although this is designed for kids and I am an adult, this is really my only option for practicing dental hygiene. I’ve been buying it for years now!! I agree with the reviews saying the cap is hard to open though.
A great choice
5 out of 5 stars
Thumbs up graphic, would recommend
shopper87 - 3 months ago, Verified purchaser
A healthy option, and the only flavor my son will use.
Taste is bad. Kids hate it
2 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 6 - 3 months ago
I tried it and it tastes terrible. I’m sure it works just won’t buy again
Annoying
1 out of 5 stars
MadMom - 4 months ago, Verified purchaser
I’m very annoyed when the aluminum seal on the toothpaste. I’m trying to peel it off and poke it out while the sharp edges of the other end of the toothpaste container rips my shirt. I’m fighting with this thing. Somehow, the fluoride toothpaste is disappearing from shelves. It’s so stupid and annoying. I don’t have time for any of these hassles.
our go to!
5 out of 5 stars
Thumbs up graphic, would recommend
Julianne S - 5 months ago, Verified purchaser
the ONLY toothpaste our toddler likes & will use. This one came highly recommended by her dentist & we couldn’t be happier with it
HIGH LEAD AND ARSENIC!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Dissapointed - 6 months ago, Verified purchaser
DANGEROUS!! DO NOT BUY!!!!! This toothpaste is associated high levels of LEAD and ARSENIC!! Do an internet search and you’ll see. Don’t put your child’s health at risk by buying Tom’s of Maine.
Son approved!
5 out of 5 stars
Thumbs up graphic, would recommend
PureMichelle - 6 months ago, Verified purchaser
My son has sensory needs and was struggling with brushing his teeth. He told us that he didn’t like the flavors of toothpaste we’ve tried in the past. So it was a huge win to find a toothpaste he not only tolerated, but also wanted to use. I’m happy with the ingredients, and glad there is fluoride in it. We will continue to use this toothpaste, as long as he still likes it.
Kids tootjpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Momofthree - 7 months ago, Verified purchaser
Grandkids love it so I always keep at my house for them
Tasty toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Alicia C - 7 months ago, Verified purchaser
This is the only toothpaste that my 2 year old will use! I love the quality of the product and the ingredients aren’t too bad. We use a pea size amount when brushing teeth and I feel like it gets the job done. I think the price is right for the amount of toothpaste and the ingredients you are getting.
Picky Toddler
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 8 months ago, Verified purchaser
We have tried so many brands of toothpaste for my daughter and this is the only one she will use.
Errr my kids dislike opening the cap everyday!
1 out of 5 stars
Angel - 9 months ago
originally posted on tomsofmaine
Omg the cap is impossible to open for kids!!! Even as an adult I am having hard time helping them open the cap everyday!
1 reply from Customer Care team - 7 months ago
Hi there, thank you for your feedback. We are very sorry to hear about your experience and we can assure you that we will be sharing your feedback with our team.
Bad taste
2 out of 5 stars
Thumbs down graphic, would not recommend
Pinkgirl5 - 9 months ago, Verified purchaser
Tried this but none of my kiddos like the taste.
SLS - AVOID!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Temecula Mom - 10 months ago, Verified purchaser
A "natural" toothpaste that has SLS. No thanks. You're buying colgate. Just avoid.
Great tasting product
5 out of 5 stars
Thumbs up graphic, would recommend
Rachael86 - 10 months ago, Verified purchaser
My children love the taste of this product. And I like that it seems to have less harmful ingredients than other toothpastes.
My favorie toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Mamapea - 11 months ago, Verified purchaser
The only toothpaste my kiddos will use. I stock up on this stuff
The cap is garbage
2 out of 5 stars
Frustratedkiddos - 11 months ago
originally posted on tomsofmaine
Please redesign the cap. My 6 year old can tie his shoes, button his shirt, and serve himself cereal and milk, but has to ask for help with toothpaste. That’s a problem. YOUR PROBLEM!
1 reply from Customer Care team - 9 months ago
Thanks for your observations and feedback. We’ll bring your review to our team's attention.