Trends und Forschung im Marketingmanagement - (De Gruyter Studium) by Peter Kürble & Helena M Lischka (Paperback)
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About this item
Highlights
- Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar.
- About the Author: Peter Kürble und Helena Maria Lischka, FOM Hochschule für Oekonomie & Management
- 295 Pages
- Business + Money Management, Marketing
- Series Name: de Gruyter Studium
Description
About the Book
The textbook discusses the most important marketing trends, presenting each trend in the form of case study that is examined using the traditional techniques of market research, thus demonstrating their real-world impact.Book Synopsis
Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben zahlreichen Beispielen zu den Trends ausgewählte Forschungsarbeiten vorgestellt werden, die eine fundierte akademische Befassung mit spezifischen Aspekten der Trends aufzeigen. Somit hat der Leser die Möglichkeit, die Bedeutung der Trends für die aktuelle Realität zu erfahren und darüber hinaus einen Einblick in die wissenschaftliche Befassung mit marketingrelevanten Themen zu bekommen.
About the Author
Peter Kürble und Helena Maria Lischka, FOM Hochschule für Oekonomie & ManagementDimensions (Overall): 9.61 Inches (H) x 6.69 Inches (W) x .62 Inches (D)
Weight: 1.05 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 295
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: De Gruyter Studium
Publisher: De Gruyter Oldenbourg
Theme: Research
Format: Paperback
Author: Peter Kürble & Helena M Lischka
Language: German
Street Date: October 22, 2018
TCIN: 1005681420
UPC: 9783110526141
Item Number (DPCI): 247-32-8151
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.62 inches length x 6.69 inches width x 9.61 inches height
Estimated ship weight: 1.05 pounds
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