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TRUBAR 12g Plant Based Protein Bars - Oh Oh Cookie Dough - 12ct
New at target
$29.99 ($2.50/count)
In Stock
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About this item
Highlights
- 12g plant-based protein per bar – ideal for post-workout recovery or a midday energy boost
- 190 calories with 12g fiber – supports satiety and digestive health
- Vegan, gluten-free, dairy-free, soy-free, and non-GMO
- No sugar alcohols or seed oils – clean ingredients you can trust
- Rich, cookie dough flavor with chocolate chunks for a satisfying treat
Description
Indulge in the TRUBAR Oh Oh Cookie Dough Protein Bar – a deliciously indulgent, plant-powered snack that doesn't compromise on taste or nutrition. Each 50g bar delivers 12g of plant-based protein and 12g of fiber, making it an excellent choice for a satisfying snack or post-workout fuel.
Crafted with simple, clean ingredients including a blend of brown rice and pea proteins, organic cane sugar, and fair-trade cacao powder, this bar is free from gluten, dairy, soy, and sugar alcohols. It's also non-GMO, ensuring you're fueling your body with quality nutrition.
Whether you're craving a sweet treat or need a quick energy boost, the TRUBAR Oh Oh Cookie Dough Protein Bar offers a rich, satisfying experience without the guilt.
Crafted with simple, clean ingredients including a blend of brown rice and pea proteins, organic cane sugar, and fair-trade cacao powder, this bar is free from gluten, dairy, soy, and sugar alcohols. It's also non-GMO, ensuring you're fueling your body with quality nutrition.
Whether you're craving a sweet treat or need a quick energy boost, the TRUBAR Oh Oh Cookie Dough Protein Bar offers a rich, satisfying experience without the guilt.
Serving Size: 1 Bar
Serving Per Container: 12
Amount 1 Bar (50g):
Calories: 190
% Daily Value*
Total Fat 9grm12%
Saturated Fat 4grm20%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23grm8%
Dietary Fiber 12grm43%
Total Sugars 8grm0%
Added Sugars 7grm14%
Protein 12grm16%
Vitamin D 0mcg0%
Calcium 21mg2%
Iron 3mg20%
Potassium 82mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), cashews, organic cane sugar, rspo palm oil, fair traded cacao powder, unsweetened chocolate, cocoa butter, natural flavors, sea salt, sunflower lecithin, medium chain triglycerides, vanilla bean specks.
Allergens & Warnings:
Contains: tree nuts (cashews). Manufactured in a facility that also processes peanuts, milk, soy, fish, wheat, sesame and other tree nuts.Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 12
Net weight: 21.1 Ounces
Protein type: Pea Protein, Rice Protein
TCIN: 94960854
UPC: 859146006113
Item Number (DPCI): 094-08-4526
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.66 inches length x 5.64 inches width x 7.99 inches height
Estimated ship weight: 1.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 374 reviews
5 out of 5 stars
29 November, 2025
originally posted on TRUBAR
Fave
This is one of my favorite flavors of TruBar! It’s so good!
4 out of 5 stars
22 October, 2025
originally posted on TRUBAR
Warm it up for a fudge-cookie feel!
Here’s a tip: when you want to eat one of these, stick it in your pocket for a bit to let it warm up. It’s good as is, but the warmth makes it taste like a fudgy, underbaked cookie. This was the first flavor I ever tried and I couldn’t believe how decadent it was for a bar.
5 out of 5 stars
13 October, 2025
originally posted on TRUBAR
:)
This one is super yummy. When I run out, I buy it from the gas station.
5 out of 5 stars
13 October, 2025
originally posted on TRUBAR
The flavor that got me hooked
I'm always on a search for a good protein bar. Finding one that tastes great and is dairy free is like finding a unicorn. I have to actively stop myself from eating too many!
5 out of 5 stars
30 September, 2025
originally posted on TRUBAR
Favorite flavor
This is my favorite flavor out of all the Tru bars!
5 out of 5 stars
27 September, 2025
originally posted on TRUBAR
Healthiest high protein cookie I’ve ever eaten!
The healthiest, high protein cookie I’ve ever consumed! So good. The chocolate chunks are my favorite part of this protein treat.
5 out of 5 stars
18 September, 2025
originally posted on TRUBAR
Delicious! 😋
I love these protein bars. I have bought so many over the past year! The quality can be a bit hit or miss, but in general they are super delicious!
5 out of 5 stars
18 August, 2025
originally posted on TRUBAR
Great Flavor
I bought a sample flavor pack, and these were such a treat! They really taste like cookie dough, and the ingredients are clean and healthy.
5 out of 5 stars
30 July, 2025
originally posted on TRUBAR
Yum
This was the first flavor of Trubar that I tried and I became hooked! So yummy!
5 out of 5 stars
26 July, 2025
originally posted on TRUBAR
My Favorite Bar...I'll Be Back For More!
This bar is my favorite! 😍 It's not too sweet. It's filling, so it's a perfect snack. I will definitely continue to purchase this flavor.
5 out of 5 stars
26 July, 2025
originally posted on TRUBAR
One of the best
Consistently solid flavor. Can never go wrong with this one.
4 out of 5 stars
24 July, 2025
originally posted on TRUBAR
Good flavor but so delightfully full!
Flavor is decent but I love these TruBars completely. Not my preferred flavor but I really appreciate how full I am when I have this in addition to my snacks and meals. And it is great for my glucose levels.
5 out of 5 stars
15 July, 2025
originally posted on TRUBAR
Try This
These have a great texture and flavor. I would recommend them.
5 out of 5 stars
3 July, 2025
originally posted on TRUBAR
Mmmm!
This is my favorite Trubar bar!! I’m obsessed with this! I love the texture and flavor
4 out of 5 stars
30 June, 2025
originally posted on influenster.com

Yummy protein bar!!
[This review was collected as part of a promotion.] This was my first time trying the TRUBAR brand. Honestly, I’m not usually fond of protein bars but this one - was surprisingly good! I thought it was a great midday pick me up when I’m busy at work. Good blend of chocolate and cookie dough inside. It’s soft, chewy and a good source of protein.
5 out of 5 stars
29 June, 2025
originally posted on TRUBAR
my new holy grail protein bar!!!
Was nobody going to tell me about these sooner? As an IBS and gym girly, I struggle so hard to find protein and energy options without sugar alcohols and preferably without dairy, while of course keeping them edible tasting. This is the first flavor I have tried from trubar and trust me I will be trying all of them. The texture isn't gritty or chalky; the flavor tastes very slightly of stevia, but well, it does have stevia. 10/10, no notes, thank you trubar.
4 out of 5 stars
27 June, 2025
originally posted on influenster.com

small but filling snack
[This review was collected as part of a promotion.] They’re pretty good, the packaging is nice and the taste isn’t bad at all! I get filled up usually by one for a long time. Personally, not too bad, and the packaging is small which is good for traveling.
5 out of 5 stars
23 June, 2025
originally posted on influenster.com

Best protein bar ever!! 🏆
[This review was collected as part of a promotion.] These are, by far, the best protein bar I've had ever!! I'm beyond thankful to tried this Oh Oh Cookie Dough from Trubrands!! I've already purchased them a few more times since trying them!! They're tasty with no weird aftertaste and i love they're plant based!! Win win from Trubrands!! 🏆
4 out of 5 stars
23 June, 2025
originally posted on TRUBAR
Abizena
Great bar, but would love a dark chocolate version!
5 out of 5 stars
19 June, 2025
originally posted on TRUBAR
Holy Grail of Protein Bars
This is such a great vegan protein bar—protein, fiber, taste, and good ingredients. I eat one every day!