Ulta Beauty Collection Soft Blur Face Primer - 1 fl oz - Ulta Beauty

I like how it feels, spreads on well without feeling heavy or greasy. This pairs well with my Tarte foundation, and I feel like it's made a difference with how well my makeup lasts!

i have very sensitive skin and picked this up to go on vacation bc i needed a primer last minute and omg… absolutely burned my skin and couldnt wear makeup the whole weekend! broke me out in dry patches from the burns and irritated my skin to where even cooling creams didnt soothe 😞 if you have very sensitive skin, do not buy!!! also heavily fragranced.

I've been using this for years. They changed it some. I use to use Maybelline rewind until they discontinued it. I was heartbroken. I spent a few years trying every brand possible with zero luck then while waiting in line one day I found this gem. I'm 56 years old, have dry skin and live in Arizona so the heat is horrific. This works for me better than any thing I have tried. Love it.

This primer makes my foundation glide on my face.

the feeling of the product is really nice and feels great on the skin, lowkey slightly greasy? but im sure that's just so it can sink into fine lines and stuff. it doesn't peel off under makeup which is such a fear of mine when buying makeup over $15 cause im so brokeee.

I love it! It feels so smooth on my face. My makeup looks and feels so much better.

I love this primer! Even without makeup I feel like it smooths and blurs. With makeup, it grips well and provides a nice base that allows for blending and good hold.

Love this

I've been trying different combinations of primers and foundations for a while now mostly because my skin is aging and changing, but also because I'm over wearing heavy makeup, especially during the summer. I've used this primer for years and after trying a few "trendier" kinds I've come back to this. It's wet enough to go on smoothly and help aid in foundation coverage but dries really quickly and nicely. I don't feel my face looks cakey after and over time keeps me looking fresh. love this stuff!

Feels so soft on the face! It has a silky feel. It really make my makeup go on nice!

I've been using this primer for several years now, and it's great. I begin with an SPF moisturizer and then a touch of the primer. A pea sized dab will cover your face, and you will actually feel the moisturizing effect on your skin. Then, it makes your foundation glide on. (I use Estée Lauder Double Wear. ). I'm convinced that I can use half as much foundation and get a smooth, thin layer applied. I love this product, and I've recommended it to friends. It may seem pricey for a small tube, but it lasts a long time and is actually less expensive than many primers that aren't any better.

Simple to apply and I like the matte affect it gives. The foundation last longer.

Absolutely amazing! Got it as a sample and will definitely be repurchasing! I wear it with no make up and it makes my face look great!

Absolutely amazing! Got it as a sample and will definitely be repurchasing! I wear it with no make up and it makes my face look great!

I got a sample as a free gift and I REALLY love this. I usually hate silicone-y feeling primers, but this one smoothes on easily, doesn't leave a shine, and REALLY blurs... Quite nice, I'm stocking up.

no blurring at all. felt like i just used a light moisturizer

I've been using this primer for about 3 weeks. It's been easy to apply and does give my skin a nice blurring effect and helps my makeup stay throughout my work day. I've even used it for my daughter who needs to wear stage makeup for an upcoming play and it has helped her make up look great even through long rehearsals.

I've used alto of primers and this on e looks soft and fresh after applying makeup. Lasts all day with little to no touchups. Goes on smooth and stays in place.

This product more expensive and the product is awful!!

I always use a primer before putting my makeup. I have shopped around for the best primer no matter the price and I'm amazed at how wonderful ULTA Beauty collection Soft Blur Primer feels and works. I can use it with out foundation and it gives my face and even tone look.