Ulta Beauty Collection Matte Veil Eye Primer - 0.3 fl oz - Ulta Beauty
$13.00 when purchased online
Target Online store #3991
About this item
Highlights
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
- Tube sleeve made from 79% bioplastic
- Proudly cruelty free with clean ingredients
Description
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make color pigments pop and diminish fallout. Great for glitter or metallic shadows too! Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application. Tube sleeve made from 79% bioplastic. Formerly known as Matte Eye Primer.
Suggested Age: 10 Years and Up
Color Palette: Light Tones
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Priming
Recommended Skin Type: Normal
Net weight: .3 fl oz (US)
TCIN: 91382436
UPC: 717897114917
Item Number (DPCI): 342-02-3770
Origin: Imported
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Shipping details
Estimated ship dimensions: 0.83 inches length x 1.13 inches width x 4.21 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeshadow primer is highly praised for its ability to keep makeup in place, especially for those with oily eyelids. Guests appreciate its quick-drying formula and the fact that a small amount goes a long way. Many find it comparable to high-end brands, offering excellent value for money. However, some guests have noted that it can enhance fine lines or texture if too much is applied. Overall, it is a reliable choice for long-lasting eye makeup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1894 reviews
66% would recommend
3 recommendations
Great Product
5 out of 5 stars
Tammy - 10 days ago
originally posted on http://www.ulta.com

A great eye primer ! I use it as a base even if I have on no other makeup.
Repeat Buyer of Product
5 out of 5 stars
Mary Beth - 14 days ago
originally posted on http://www.ulta.com

I am a repeat buyer of this product. Keeps eyeshadow and liner from fading or sweating off
Changed formula with new packaging
1 out of 5 stars
Jess - 18 days ago
originally posted on http://www.ulta.com

I used this primer everyday and it worked amazingly. They said the formula did not change with the new packaging but the day i ran out of the old product and used this my eye makeup was worn off and smudged before lunch which never happened before. I'm disappointed to not be able to use my trusted primer anymore
They changed the formula :(
1 out of 5 stars
Jacky - 18 days ago
originally posted on http://www.ulta.com

The formula changed and now my eyeshadow sweat right off, such a bummer!
Great for my sensitive eyes
5 out of 5 stars
Rachel - 29 days ago
originally posted on http://www.ulta.com

I don't wear a lot of eyeshadow and therefore rarely finish a container of primer, so was looking for something lower cost (non-prestige). My lids get pretty oily throughout the day (shadow always creases), and my eyes tend to be sensitive (I wear contacts). So far this has worked great for me; my lids stay fairly dry all day and my powder shadow stays put. I have tried cream shadow only once with this and it seemed to hold well too. It is a bit tinted, so if you have reddish eyelids like me, it does even out skin tone a bit (if you have lighter skin that is). No idea how it would look on darker skin. So far I am very happy with the product and price point!
Dries lid skin - not good
2 out of 5 stars
Meme - 2 months ago
originally posted on http://www.ulta.com

I am not pleased with this product. Definitely not for older women as it dries tight and pulls skin , which leads to a challenge applying eyeshadow I do not recommend for women over 60
Great primer
5 out of 5 stars
Thumbs up graphic, would recommend
Auntie - 2 months ago, Verified purchaser
I like the little bit of tint to help bring skin to natural color.
Great eyeshadow
4 out of 5 stars
Christina - 2 months ago
originally posted on http://www.ulta.com

Love this eyeshadow primer. I think it works really well to help my eyeshadow from creasing and fading throughout the day. My only issue with it is that the eyeshadow primer has a slight tint to it thats a little too dark for me, so i have to go over it with concealer.
Great bargain!
5 out of 5 stars
Eva - 2 months ago
originally posted on http://www.ulta.com

Love this product! The price is just right! It works perfectly! Definitely recommend this item!
Formula changed with packaging change.
1 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

This is not the same formula as the previous packaging at all. Its heavy and insanely drying. Its impossible to wear. Brands need to note when they change the formula. People have allergies and this could be dangerous.
New Formula is Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Marissa - 2 months ago, Verified purchaser
The new packaging also means a new formula and its awful. Its super dry and cakey so it doesnt spread well. It feels very heavy and sticky.
Didn't work for me
2 out of 5 stars
Sam - 3 months ago
originally posted on http://www.ulta.com

It make my eyeshadow cake up and crease almost immediately. It did not work for me.
Very Nice
5 out of 5 stars
Destiny - 3 months ago
originally posted on http://www.ulta.com

The primer works pretty much like the Urban Decay eye primer in my opinion for only a fraction of the price. Eye shadow lasts so long with this on i love it
Great quality and value!
5 out of 5 stars
Thumbs up graphic, would recommend
rosekitty62 - 4 months ago, Verified purchaser
- Skin concern: Aging
- Eye color: Green
- Hair color: Grey
- Skin type: Combination
- Skin tone: Light
Kept my eye shadow creaseless all day! Very gentle on the skin also.
Don't buy if you have dry or sensitive eyes
1 out of 5 stars
Anna - 4 months ago
originally posted on http://www.ulta.com

It's not for me. I had a hard time spreading it around my eye lids and it would start caking up quickly. No matter much I prep it would not smooth over and it highlights my wrinkles and creases. I would not recommend to anyone that has dryer eyelids.
Love it!
5 out of 5 stars
Mariann - 5 months ago
originally posted on http://www.ulta.com

Great product! Glides on easily and keeps my shadow fresh all day.
My Go-To Eye Primer
5 out of 5 stars
Beth - 5 months ago
originally posted on http://www.ulta.com

I started using this because I got a free tester. I've used far more expensive brands, but none of them worked well for me. When I use this, I rarely need to touch up my eye shadow that day/evening, no matter what brand of eyeshadow I'm wearing!
It's OK, not great
3 out of 5 stars
Che - 5 months ago
originally posted on http://www.ulta.com

It does the job but is not easy to apply smoothly. it is bit thick and sticky. I would prefer a creamier texture
Finally
5 out of 5 stars
Kit0uzu - 5 months ago
originally posted on http://www.ulta.com

Finally I can wear my eyeliner without it disappearing or flaking up after a few hours. This works in Texas humidity the real test will be if it stands up to Florida my next vacay
Better than Urban Decay!
5 out of 5 stars
Natasha - 5 months ago
originally posted on http://www.ulta.com

This eyeshadow primer is better than the Urban Decay version! It applies more smoothly, has better grip, and obviously has a much better price. The Urban Decay packaging is cute, but I find the wand very messy, and the product always gets all over the rim and cap. This one comes out clean from a thin spout, so there's no waste. A little bit goes a long way! I would buy it again!