Sponsored
Anastasia Beverly Hills Mini Size Eye Primer - 0.24 fl oz - Ulta Beauty
$16.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- FORMULA & BENEFITS
- Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades
- Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments
- Reduces the appearance of fine lines
- Squeeze tube allows you to dispense the perfect amount of product
- HOW TO USE/APPLICATION
- A little product goes a long way. Dispense just a tiny amount of product and smooth over entire lid prior to shadow application.
- Apply using your fingertips or a small concealer brush.
Description
Anastasia Beverly Hills Mini Eye Primer is a travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.
This formula is:
• Free of parabens, gluten, phthalates, oil and alcohol
• Clinically tested, ophthalmologist tested, dermatologist tested and noncomedogenic
• Cruelty-free and vegan
This formula is:
• Free of parabens, gluten, phthalates, oil and alcohol
• Clinically tested, ophthalmologist tested, dermatologist tested and noncomedogenic
• Cruelty-free and vegan
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Alcohol-Free, Gluten-Free, Oil-Free, Vegan
Color Finish: Matte
Color Palette: Light Tones
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .24 fl oz (US)
Features: Dermatologist Tested, Blendable, Long Lasting, Non-Comedogenic
TCIN: 90349403
UPC: 689304110020
Item Number (DPCI): 342-02-6434
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aquaveau, cyclopentasiloxane, isododecane, vinyl dimethicone/methicone silsesquioxane crosspolymer, polymethylsilsesquioxane, trimethylsiloxysilicate, dimethicone, phenyl trimethicone, glycerin, alanine, arginine, glycine, isoleucine, histidine, phenylalanine, proline, threonine, serine, aspartic acid, valine, sodium pca, panthenol, tocopheryl acetate, allantoin, sodium lactate, pcaxanthan gum, ethylhexylglycerin, hexyl laurate, polyglyceryl-4 isostearate, sodium chloride, dimethicone/vinyl dimethicone crosspolymer, tetrasodium edta, triethoxycaprylylsilane, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, bismuth oxychloride (ci 77163), iron oxides (c77491, ci 77492, ci 77499), titanium dioxide (ci 77891)' '
Shipping details
Estimated ship dimensions: 0.7 inches length x 0.8 inches width x 3.6 inches height
Estimated ship weight: 0.53 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
Guests are saying
This eye primer has received mixed reviews. Guests appreciate its ability to keep eyeshadow in place and prevent creasing, making it ideal for long wear. However, some guests have experienced issues with the primer's consistency, finding it too runny or difficult to blend. Despite these concerns, many guests find it effective for brightening the eye area and enhancing eyeshadow vibrancy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 454 reviews
0% would recommend
1 recommendations
5 out of 5 stars
14 October, 2025
originally posted on abh.com
Favorite eye primer
My favorite eye primer. It outperforms every other brand I have tried. I would change nothing about this product, and will continue to purchase it.
3 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com
Not Ideal If You Don't Wear Eye Shadow
Pros: Does hold liquid eye liner in place with hooded eyes. I don't wear eye shadow but use primer for liquid eye liner daily. Cons: The color on this is so light - nearly white - and does not blend, so any part not covered by makeup is visible. Also, after about 3 months, the formula separates so you get a watery mess.
2 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
I don't think I would buy this again
I love the size and that it is in a tube, but it is way too liquid. It is hard to just get a little bit on my finger because it comes out too fast. I would also like it better if it was skin tone and not so white.
1 out of 5 stars
24 July, 2025
originally posted on http://www.ulta.com
separated
It will separate and you have to mix it back together. If you move fast enough and get it on your lids it might work. It was great the first 2 uses after that the separation started and it will get cakie and flake on you while applying/blending.
5 out of 5 stars
2 July, 2025
originally posted on abh.com
If they didn’t rate 5 stars THEY DID IT WRONG!!
Love love love can’t live without it- *****take note!! The reviewer who stated their shadow creased “worse” obviously used too much product. You barely need any, which is why they had a tiny tube in the first place- the tiny tube is a clue LOL. Well ya can’t make everyone happy but most of us here love this stuff! I was in the market for one because I use a peach correcter around my eyes and don’t always have time for shadow, and sometimes THAT creases. Usually when it is very hot weather like NOW. Thanks ABH! I also love the face primer with the gold..heavenly!!
4 out of 5 stars
9 May, 2025
originally posted on http://www.ulta.com
Good and bac
One wonderful thing is that very little of this primer goes a very logical way. One thing I don't like is that it dries a bit cakie , especially if applied after even a light layer of mineral sunscreen (and yes I've tried 2 different ones) between the brow and eye crease. I'm almost 70, so my eyelids are less forgiving because they're creepier. For that reason, I wouldn't buy this product again. For that reason, I don't t
1 out of 5 stars
3 May, 2025
originally posted on http://www.ulta.com
Unsatisfactory Product
I was recommended to purchase this product. It is terrible, does absolutely nothing it's suppose to. I find that I have more product on my finger than what actually blends on the eyelid. Should be taken off the market wish I would return it.
1 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
Forget it on oily lids or hot weather
Creased in 90 mins on my semi oily lids. I layered some powder shadow on top and couldn't believe how weak this stuff was. Smashbox, Mac, or even OG urban decay will outperform this by a million percent.
1 out of 5 stars
25 March, 2025
originally posted on abh.com
Creases quickly
If you have eyelids that are even slightly oily this will last about 90 minutes max. If you moisturize before using it forget it. Forget it in hot weather.
1 out of 5 stars
16 March, 2025
originally posted on abh.com
Bad creasing
I love ABH products however this is not one of them. I have used many primers in the past so I was excited to try this one. I creased in the first second of putting it on. I even used setting powder and still creased. I feel better knowing it was not just me. Oh and it was white….I am Indian so that color really didn’t work.
4 out of 5 stars
14 March, 2025
originally posted on http://www.ulta.com
4/5 for sure
Great concept, it creates a canvas and layers easy with other products. That being said: my favorite way to use this product is to layer a thin layer of foundation on top. It helps tame the whiteness of this product. It has a lesrning curve if you're looking for something easier to use maybe this is not the product. I will use it up but probs not repurchase as I think there might be better products out there.
3 out of 5 stars
18 February, 2025
originally posted on http://www.ulta.com
It's good, but the formula may need some tinkering
For a mini, it sure dispenses a lot of product. The eye primer is slightly tinted but holds powdered products (eyeshadow, blush, highlighter, bronzer, contour, etc) throughout the day and into the night quite well. I have not experimented with cream or liquid eyeshadow yet, so I cannot speak to that. Be sure to have the cap on when shaking and pinching the tube, otherwise you will get a little bit of water (?) along with the primer.
2 out of 5 stars
31 January, 2025
originally posted on http://www.ulta.com
Very dry and creases
Very dry and creases
4 out of 5 stars
30 December, 2024
originally posted on http://www.ulta.com
Works but very white
A very little goes a long way. This primer does what it's supposed to do, makes shadows last without creasing, but be warned: this goes on bright white and stays white as it dries. If you need a clear or beige base, look elsewhere. If you want a whitening and brightening effect, here's your primer.
2 out of 5 stars
22 December, 2024
originally posted on abh.com
Not what I was expecting
I thought I was getting a transparent primer but instead it was a white covering layer ... :/
1 out of 5 stars
24 November, 2024
originally posted on http://www.ulta.com
I wouldn't recommend this eye primer it was too dry.
Too white and chalky.
5 out of 5 stars
16 November, 2024
originally posted on http://www.ulta.com
Under eye Primer!!!
Ive been looking for a replacement undereye primer to help with the ceeasi gnof concealer. This is the best product!!! Tip: pat till dry and smooth. Dont rub it
1 out of 5 stars
14 November, 2024
originally posted on http://www.ulta.com
Creases very bad
This product is absolutely horrible! It creases after just a couple hours. I tried it a couple times, the first time thinking i some how forgot to put it on lol. Honestly my makeup would have stayed in place longer if I had used nothing! I usually pass on things like this to friends if I don't like them. This went straight in the trash tho. Back to my U.D. potion.
5 out of 5 stars
4 November, 2024
originally posted on http://www.ulta.com
Fantastic eyeshadow base!
I kove this littke primer because it does hsve a nude tint to it . If there was a picture next to "a little goes a long way", this would be it! Use a tiny bit to tap on lids and I even use it under my eyes to help my eyeliner stay!
5 out of 5 stars
4 November, 2024
originally posted on http://www.ulta.com
Fantastic eyeshadow base!
I kove this littke primer because it does hsve a nude tint to it . If there was a picture next to "a little goes a long way", this would be it! Use a tiny bit to tap on lids and I even use it under my eyes to help my eyeliner stay!