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About this item
At a glance
Clean
Target Zero
Highlights
- Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
- New look, same great formula; packaging may vary
- Award-winning, bestselling double-sided mascara + lash primer
- Ultimate length and volume
- Ophthalmologist Tested
- Cruelty free
- EWG Certified
- 100% tree-free paper carton
Specifications
Suggested Age: All Ages
Health Facts: No Fragrance Added, Nonylphenol Ethoxylate Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Butylparaben-Free
Product Warning: Adult Use Only
Color Finish: Semi-Matte
Color Palette: Dark Tones
Awards: 2020 Best of Beauty Awards, People Magazine
Sustainability Claims: Cruelty-Free
Includes: Mascara, Primer
Beauty Purpose: Thickening, Volumizing, Lengthening
Net weight: .27 fl oz (US)
Features: Built-In Brush
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
Description
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.
"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Carton is made from recyclable, tree-free paper made with upcycled sugarcane.
Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Carton is made from recyclable, tree-free paper made with upcycled sugarcane.
Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingSee how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
Shipping details
Estimated ship dimensions: 0.8 inches length x 0.8 inches width x 5.65 inches height
Estimated ship weight: 0.07 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. View return policy for details.
See the return policy for complete information.
From the manufacturer
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