This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.
"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba
Made With: Jojoba Esters
Made Without: Parabens Paraffins Synthetic Fragrances Silicones Mineral Oil
How to use: Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution: Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information: Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR. Carton is made from recyclable, tree-free paper made with upcycled sugarcane.
Claims *In a clinical study with 51 women, after one week of use: 94% agreed eyelashes look more defined 94% said the mascara was long lasting 92% agreed the mascara made their eyes pop 92% saw a visible lift 84.3% felt that the mascara + primer increased the length of their eyelashes 82.3% noticed that the product increased the length dramatically 80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy 88.2% of the users felt that the mascara + primer was convenient to use
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
See how we make shopping for wellness even easier.
Estimated ship dimensions: 0.8 inches length x 0.8 inches width x 5.65 inches height
Estimated ship weight: 0.07 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. View return policy for details.