Sponsored
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters
$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Award-winning, bestselling double-sided mascara + lash primer
- Ultimate length and volume
- Ophthalmologist Tested
- Cruelty free
- EWG Certified
Description
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Claims:
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Claims:
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Suggested Age: Adult
Health Facts: No Fragrance Added, Propylparaben-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Butylparaben-Free, Formaldehyde Donor-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Lash Primer and Mascara in One, Built-In Brush, Ophthalmologist Tested
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.
Shipping details
Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.1 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1122 ratings
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4.2 out of 5 stars with 2360 reviews
quality: 3.89 out of 5
value: 3.65 out of 5
effectiveness: 3.84 out of 5
82% would recommend
1499 recommendations
Finaliy a mascara I can wear without an allergic reaction
5 out of 5 stars
Thumbs up graphic, would recommend
Carol - 14 days ago, Verified purchaser
I’ve become sensitive to almost every makeup and brand especially when used on our near my eyes. This product was suggested and so I thought I’d give it a try. I’m happy to say I was able to wear it for several hours without the normal allergic, irritating, reaction I’ve had on a dozen other products.
Fantastic Mascara!
4 out of 5 stars
Thumbs up graphic, would recommend
Amands - 23 days ago, Verified purchaser
- Skin type: Dry
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
- Skin concern: Puffiness, Pores, Sensitivity, Blackheads, Redness, Dark circles, Aging, Cuticles, Uneven skin tone, Dullness
This is my all time favorite mascara and lash primer! I have sensitive skin and eyes, and this is the only mascara that doesn’t break me out or burn my eyes. It also makes my lashes look super long. I didn’t give it five stars because the mascara always runs out before the primer.
Better than department store mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Erin D - 1 month ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Sensitivity
- Skin type: Normal
- Skin tone: Light
This is better than any department store mascara I’ve ever tried, and I’ve tried a lot. The primer helps lengthen and it stays put. And the safe ingredients make this an even better choice.
This mascara hurts my eyes
2 out of 5 stars
mila80 - 1 month ago
originally posted on The Honest Company
I wish I could say that I loved this product, but it's quite "meh." I use it because I know there's less chemicals in it than other mascaras out there, but I gotta say that after a few months something in the formula changes and it began to irritate my eyes terribly. I'm gonna look for another natural mascara, because this one isn't cutting it.
It could be better.
2 out of 5 stars
Thumbs down graphic, would not recommend
GJ - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
I don’t know about anyone else, but my eyelashes are thinning and shortening after I started using this product.
Great find!
5 out of 5 stars
Happy2beaNana - 1 month ago
originally posted on The Honest Company
Really love this product, I have tried a couple clean products and this one delivers.
My fave natural mascara. Been buying for 8+ years
5 out of 5 stars
Beckie K - 2 months ago
originally posted on The Honest Company
My fave natural mascara. Been buying for 8+ year. Makes my lashes so long! Only wish they also made a waterproof option. My teenager loves this mascara too.
One-sided
3 out of 5 stars
Dmc8 - 2 months ago
originally posted on The Honest Company
Primer side doesn’t work at all. Barely any product gets on the brush. Mascara side is nice though. Next time I’ll just get their regular mascara
Horrible allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Target customer - 2 months ago, Verified purchaser
Horrible!! Make sure to test it before using. You can see one eye is way more red than the other. It's because my eyes tend to get watery and a bit of mascara went in the eye with a tear, which is normal for me, and my other actually organic brand that I normally use (100%pure) have never given me any kind of reaction.
1 reply from The Honest Company team - 2 months ago
Hi Target customer! We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
Non irritating
4 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Dark circles, Redness, Dullness
- Skin tone: Light
- Skin type: Dry
I’ve been using this mascara for years now mainly because it doesn’t irritate my eyes. It gives great length, but sometimes it can be clumpy or flaky. The tube doesn’t last me very long, but I’ve still yet to find anything better.
LOVE this macara & primer in one!
5 out of 5 stars
DP - 3 months ago
originally posted on The Honest Company
I really love the built-in primer!! The mascara helps with thickness and length! NEW FAVE!
Horrible clumpy mess and who approved this wand
1 out of 5 stars
Thumbs down graphic, would not recommend
Elaine - 3 months ago, Verified purchaser
The wand applicator for the mascara is not wildly different from a Q-Tip, which lends to a lack of definition and leading clumps of mascara on the lashes. The amount of times I've had to remove this mascara from my upper and lower eyelids and redo my makeup is abhorrent. It also dries very slow, leading to more problems. You have to wait a long time to fix the residue it's left, or risk making more blobs. PLEASE, Honest Beauty, get a different wand!
Recommend
5 out of 5 stars
Thumbs up graphic, would recommend
FLGirl65 - 4 months ago
- Skin tone: Medium
- Eye color: Hazel
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin type: Normal
Affordable and comes from a clean brand. EWG verified
Your lashes but WAY much better!
4 out of 5 stars
Ron - 4 months ago
originally posted on The Honest Company
It is my favorite clean mascara and I tried many even those that has a buzz but this one is the BEST in its effect. It gives a natural look of volume and length, the black isn't too black so even I usual oreffer brownascara this is actually natural and great for nigh and day. It makes such a beautiful and natural look that no one will know that actually you may not have enough eyelashes, and it separate them gorgeously. I love the serum because it adds volume, I LOVE the brush because it takes he right amount of mascara andake the lashes look beautiful. I love the ingredients. The mascara itself has an amazing formula that makes the lashes look so good. It's almost perfectans that's why I gave it 4 stars: The only thing that bothers me it that it spreads under my eyes after an hour or so (I have some oily lids). and that's why I am scared to purchase it again. . I would love to know if there is an update formula to the mascara that makes it lasts longer.
Used to be a winner... :(
1 out of 5 stars
Thumbs down graphic, would not recommend
eggshellfrey - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
Have used this for years, but recently every tube is DRIED OUT and flakes from right out of the box. So sad 😞 It used to give me lashes that everyone would compliment. What happened?
1 reply from The Honest Company team - 4 months ago
Hi eggshellfrey! We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
Actually makes lashes look fuller :)
5 out of 5 stars
Stephanie - 5 months ago
originally posted on The Honest Company
I thought this would clump, but it so moisturizing and making my tiny lashes look so full! Thank you.
Love this combo mascara !
5 out of 5 stars
Bellebelle - 5 months ago
originally posted on The Honest Company
Easy to use! Is not irritating to my sensitive eyes.
Clean product
5 out of 5 stars
Thumbs up graphic, would recommend
Amberwhoteaches - 5 months ago, Verified purchaser
- Skin tone: Medium
- Skin concern: Pores
- Eye color: Brown
- Hair color: Brunette
- Skin type: Oily
I’m always looking for clean beauty products and I’m so thankful that target carries Honest items . I love this mascara .
Clean and Full Lashes
5 out of 5 stars
Jody M - 5 months ago
originally posted on The Honest Company
This is my fourth tube of this mascara primer. I love it! I have sensitive eyes so have to be careful that the makeup products I use are clean free from ingredients that irritate my eyes. Not only have I had no issues with allergies but my lashes are so thick and full looking with this easy two step process.
The mascara is just ok but avoid the primer
2 out of 5 stars
Jessica B. - 6 months ago
originally posted on The Honest Company
Just like the brow gel, the eyelash primer is non-existent. I swiped some on my finger and there was NOTHING there— what a waste! On another note, the mascara isn’t terrible if you already have well-defined lashes (which I don’t). I will not be returning to either if these products.
1 reply from Honest Company team - 6 months ago
Hi there! Thanks for reaching out here. We’re sorry to hear you had this experience with our, Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.