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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 0.27 fl oz

About this item

At a glance



  • Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
  • Made with Jojoba Esters
  • 2-in-1 mascara & lash primer boosts lash length, volume and definition
  • Molded bristles to help coat lashes evenly
  • Ophthalmologist Tested
  • Made without: Parabens, Paraffins, Silicones, Mineral Oil, Synthetic Fragrances


Suggested Age: Adult Use Only

Health Facts: Mineral Oil-Free, Phthalate-Free, Propylparaben-Free, No Fragrance Added, Paraben-Free, Formaldehyde-Free, Nonylphenol Ethoxylate Free, Formaldehyde Donor-Free, Butylparaben-Free

Capacity (Volume): .27 fl oz (US)

Color Family: Black

Color Finish: Semi-Matte

Color Palette: Dark Tones

Awards: 2020 Best of Beauty Awards, People Magazine

Sustainability Claims: Cruelty-Free, Not Tested on Animals

Beauty Purpose: Thickening, Volumizing, Lengthening

Features: Built-In Brush

TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Assem USA w/foreign/dom. parts


Things we love: multitasking makeup and lush, lifted lashes made easier. The long-lasting formulas of our 2-in-1 dual-ended mascara and lash primer work together to boost lash length, volume and definition. Our mascara brush is designed with molded bristles and a flexible wand to evenly coat lashes . Use the lash primer first to create an even base and enhance the mascara's lash-lengthening performance, then follow with a coat of rich and smooth mascara to build extreme length and sky-high lift.

How to use: Brush primer through upper lashes evenly from root to tip. Wait 30 seconds then apply mascara to upper and lower lashes. To remove, close eyes and gently wipe lashes clean using makeup remover. Rinse with water.

Clinical results: *In a consumer study of 51 women after one week of use
- 94% agreed eyelashes look more defined
- 94% said the mascara was long lasting
- 92% agreed the mascara made their eyes pop
- 92% saw a visible lift
- 84.3% felt that the mascara + primer increased the length of their eyelashes
- 82.3% noticed that the product increased the length dramatically
- 80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
- 88.2% of the users felt that the mascara + primer was convenient to use
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
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Shipping options

Get it by Thu, May 20 with free 2-day shipping

Shipping details

Estimated ship dimensions: 5.59 inches length x 0.94 inches width x 0.79 inches height
Estimated ship weight: 0.04 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.3 out of 5 stars with 1894 reviews
87% would recommend
1215 recommendations
effectiveness: 3.94 out of 5
value: 3.8 out of 5
quality: 4.01 out of 5

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