$19.99 when purchased online
About this item
Highlights
- Check out the Target Beauty Edit to learn more about all things Clean Beauty + Sustainability with Jessica Alba
- New look, same great formula; packaging may vary
- Award-winning, bestselling double-sided mascara + lash primer
- Ultimate length and volume
- Ophthalmologist Tested
- Cruelty free
- EWG Certified
Description
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power.
"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
"The 2-in-1 primer + mascara delivers incredible length”
-Jessica Alba
Made With:
Jojoba Esters
Made Without:
Parabens
Paraffins
Synthetic Fragrances
Silicones
Mineral Oil
How to use:
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Caring Caution:
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
Recycling Information:
Mascara: 30% PCR ABS and 100% PCR PP. By weight, it is 48% PCR.
Packaging contains recycled content- Our new sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Claims
*In a clinical study with 51 women, after one week of use:
94% agreed eyelashes look more defined
94% said the mascara was long lasting
92% agreed the mascara made their eyes pop
92% saw a visible lift
84.3% felt that the mascara + primer increased the length of their eyelashes
82.3% noticed that the product increased the length dramatically
80.4% users agreed that their eyelashes looked full and lashes didn’t look clumpy
88.2% of the users felt that the mascara + primer was convenient to use
Suggested Age: All Ages
Health Facts: No Fragrance Added, Nonylphenol Ethoxylate Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Formaldehyde Donor-Free, Butylparaben-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Product Warning: Adult Use Only
Sustainability Claims: Cruelty-Free
Includes: Mascara, Primer
Beauty Purpose: Thickening, Volumizing, Lengthening
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Built-In Brush
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.
Shipping details
Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.075 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 2271 reviews
83% would recommend
1461 recommendations
value: 3.73 out of 5
effectiveness: 3.92 out of 5
quality: 3.97 out of 5
Not satisfied
1 out of 5 stars
Lulu - 6 days ago
originally posted on The Honest Company
I wanted to love this mascara, but I tried it multiple times and even tried letting the primer dry longer before putting the mascara over it and it still flaked off onto my under eyes. Not happy with this product at all.
1 reply from Honest Company team - 2 days ago
Hi there! We're so sorry to hear about your recent experience with Extreme Length Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
Love this primer/mascara duo!
5 out of 5 stars
Best primer/mascara!!! - 6 days ago
originally posted on The Honest Company
I bought this mascara/primer last year and I love it! My lashes look so long and now I am purchasing another one (particularly love the primer and mascara in one wand). It lasted a long time also! Anyway, I am now purchasing 3 more, one for me and one each for my daughter and daughter-in-law to try.
Honesty Mascara
5 out of 5 stars
- 8 days ago
originally posted on The Honest Company
I am a 70 year old woman. This mascara is so gentle. My lashes don't give away my age. The primer allows the mascara to cling to and lengthen my lashes. I ordered a 3 pack so I could share it with my daughters. They love it as well. Genius packaging because both primer and mascara are in one tube.
Lash extensions who?
5 out of 5 stars
- 9 days ago
originally posted on The Honest Company
Don’t forget to let the primer dry a little bit and watch your lashes start to look like they have extensions!
Personal info
Hair color:
Grey
Skin type:
Combination
Skin tone:
Medium
Skin concern:
Aging
Eye color:
Brown
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Mama bear - 22 days ago, Verified purchaser
I like the primer and mascara all in one.
GREAT primer, and good mascara!
4 out of 5 stars
- 23 days ago
originally posted on The Honest Company
The primer is what makes this mascara worthwhile. It's not a bad mascara, but the primer is what really stands out (and actually the mascara does smudge under my eyes, which is a flaw). They've changed the packaging to be shiny instead of more matte, and I'm not a fan of the new packaging either -- but the primer keeps me coming back!
Ride or die mascara
5 out of 5 stars
Thumbs up graphic, would recommend
shainanigans - 24 days ago, Verified purchaser
This mascara is the one makeup item I would take with me to a deserted island.
My Go To
5 out of 5 stars
Thumbs up graphic, would recommend
Ash Ada - 1 month ago, Verified purchaser
This mascara has been my go to since I tried it a few years ago. I have thin, short lashes, and this helps with not only length, but fullness as well. I use it with and without the primer often and love it both ways. I have noticed it doesn't flake or smudge either, only coming off when intentionally removed. Highly recommend. Another great Honest product.
Mosquito and Primer :0)
3 out of 5 stars
kaliasMom - 1 month ago
originally posted on The Honest Company
The primer is good and acts like moisturizer. I do like the mascara, but not love like most Honest products. It’s just a little dry and clumps after a short while. I will try again maybe just a bad batch !
1 reply from Honest Company team - 1 month ago
Hi there! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you so we can make this right!
Adds length and doesn't flake under my eye!
5 out of 5 stars
- 1 month ago
originally posted on The Honest Company
Wonderful mascara. It doesn't flake under my eye and lasts all day. It creates nice long lashes too. I finally found my mascara!
Love it!
5 out of 5 stars
- 1 month ago
originally posted on The Honest Company
Love! The primer helps your lashes feel and look fuller. It acts like the lotion to your skin.
Doesn’t burn my eyes
5 out of 5 stars
- 1 month ago
originally posted on The Honest Company
The mascara was just what I was looking for. It doesn’t burn my eyes like others I’ve tried in the past. I’ve had several eye surgeries, and my eyes are extremely sensitive now.
Not safe for contact lenses
1 out of 5 stars
Thumbs down graphic, would not recommend
luvinmycurlz - 2 months ago, Verified purchaser
Not safe for contact lense wearers at least in my experience. I could not figure out what was causing irritation in my eyes until I went to a specialist. I had inflammation, redness and irritation in my eyes that I believe was linked to this mascara. Symptoms went away after a 3 week treatment plan from my Dr and stopped using this mascara. Be careful if you're a lense wearer.
HORRIBLE
1 out of 5 stars
- 2 months ago
originally posted on The Honest Company
DO NOT BUY! The most dry mascara that I have ever bought. And I actually got it twice to see if it was just one from dry batch but no. Do not waste your money. Also wears off very easily.
1 reply from Honest Company team - 1 month ago
Hi there! We're so sorry to hear about your recent experience with our Extreme Length Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelsea - 2 months ago, Verified purchaser
Worst mascara I’ve used. Clumps like crazy. You can’t wipe off excess product from the plastic applicator. And it wipes off with water or just your hands. I guess it’ll lengthen, but you’ll only look like you have 5 lashes lol
1 reply from The Honest Company team - 1 month ago
Hi Kelsea! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you so we can make this right!
Personal info
Skin tone:
Medium
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Jj - 2 months ago, Verified purchaser
AMAZING! I was using a more expensive mascara from Sephora and was on the hunt for something “cleaner”. I tried other healthy mascaras and they never worked, but this stuff is sooooo good and rates well on Yuka app. I highly recommend!
Personal info
Skin concern:
Sensitivity
Eye color:
Hazel
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Normal
Expensive but works!
5 out of 5 stars
Thumbs up graphic, would recommend
Jojo - 2 months ago, Verified purchaser
I like this mascara because the wand grips my lashes and you can form them how you want. It hasn't irritated my sensitive eyes and easy to wash off. I honestly have not used the primer side.
Personal info
Skin tone:
Medium
Skin type:
Dry
Skin concern:
Sensitivity
Hair color:
Brunette
Eye color:
Brown
literally amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Aza - 2 months ago
I don't care how expensive this is, it is absolutely gorgeous literally blows me away how massive it makes my lashes. It literally looks like fake lashes. It lasted a bit over a year (I wear makeup 1-2x a week) and imo totally worth the price. Love this
Personal info
Eye color:
Brown
Skin type:
Combination
Skin concern:
Acne,
Sensitivity,
Redness,
Pores
Hair color:
Brunette
Skin tone:
Light
Amazing find
5 out of 5 stars
Thumbs up graphic, would recommend
Mm3155 - 2 months ago, Verified purchaser
This is the BEST mascara
Really works
5 out of 5 stars
El P - 3 months ago
originally posted on The Honest Company
I received this mascara as a gift and now I'm hooked. It's that good. The primer is best when it's sat on the lashes for a few minutes (I had been applying the mascara immediately after the primer); then applying the mascara seems to give the best results. By "best results" I mean: longer lashes, darker lashes, fuller lashes, evenly distributed. And I'm thrilled and relieved to know how it's made and what it's made of. Thank you!