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Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories
$27.99
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WARNING: choking hazard - small parts. Not for children under 3 yrs.
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About this item
Highlights
- Inspired by Universal Pictures’ Wicked, the Emerald City Playset captures the magic of the most outstandiful place in all of Oz with true-to-movie details, 5 play spaces and 15 storytelling accessories!
- The playset features two 2.75-inch small dolls – Elphaba and Glinda – with heads that bobble and wearing signature looks from the film, including Elphaba’s broom!
- Kids can play out iconic movie moments like strolling the shops of Emerald City, watching a show at Wizomania or visiting the Wizard himself
- The fun in Emerald City never ends! Kids can place a phone in front of the Wizomania stage to watch their favorite content
- After watching a show at Wizomania, kids can help Elphaba and Glinda satisfy their sweet tooth at the candy shop or buy some magazines at the gift shop
- Fans can collect all the Universal Pictures’ Wicked small dolls to dream up adventures in the Land of Oz! Each sold separately, subject to availability
Description
Explore the green and gold metropolis of Emerald City with a playset that features this memorable location, inspired by Universal Pictures’ Wicked! The modular playset comes with two 2.75-inch small dolls – Elphaba and Glinda – 5 play spaces that can be arranged to create different configurations and 15 storytelling accessories to recreate iconic movie moments and beyond. With 360 degrees of play, kids can enjoy days in Emerald City shopping or enjoying a show at Wizomania. Once every inch of the city has been explored, turn Elphaba on the thumb wheel to reveal The Wizard’s iconic mechanical head! Dolls cannot stand alone. Colors and decorations may vary.
Number of Pieces: 14
Dimensions (Overall): 12.75 Inches (H) x 16.74 Inches (W) x 3.5 Inches (D)
Weight: 3.5 Pounds
Suggested Age: 4 Years and Up
Assembly Details: Adult Assembly Required, No Tools Needed
Doll Theme: Fantasy
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Material: Stainless Steel, Plastic
Battery: No Battery Used
TCIN: 94270174
UPC: 194735300969
Item Number (DPCI): 086-14-0610
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 16.742 inches width x 12.75 inches height
Estimated ship weight: 3.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 271 ratings
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4.5 out of 5 stars with 35 reviews
broad age appeal: 4 out of 5
quality: 4 out of 5
value: 3.5 out of 5
50% would recommend
2 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
(no review title)
The plastic pieces would not fit together. I bought this for my granddaughters, was cute but they lost interest in it quickly
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
Granddaughter loves it!
4 out of 5 stars
8 November, 2025
originally posted on shop.mattel.com
So cute!
[This review was collected as part of a promotion.] The Wizmania playset is so cute! Complete with wvwn the tiniest details on the coins and theater register. My daughter loves it. My only issue with it is seems like it’s designed for play on both sides of the stage however the pieces do not stay snapped together.
5 out of 5 stars
8 November, 2025
originally posted on shop.mattel.com
High quality and detailed play set
[This review was collected as part of a promotion.] Surprisingly high quality and detailed product, if a little precarious to keep the sections together. Really love the small accessories and the functionality built in. The sections are tricky to snap together because you feel like you're going to damage them, and then even once they are snapped together they come apart very easily. I dropped sections multiple times on the floor during this process and they didn't break, so that does speak to the high quality.
5 out of 5 stars
8 November, 2025
originally posted on shop.mattel.com
Beautiful playset
[This review was collected as part of a promotion.] This is a beautiful play set with many great accessories. My daughter loves wicked and this was a perfect birthday gift. Plays with it every day since we have had it. Very well made doesn’t feel like junk.
5 out of 5 stars
6 November, 2025Verified purchase
(no review title)
It looks like it will be fun! I bought it for a child this holiday season.
4 out of 5 stars
5 November, 2025
originally posted on shop.mattel.com
Wicked mini playset
[This review was collected as part of a promotion.] I bought this for my girls because they are Wicked crazy. It does come in a few sections so some assembly is required , but it was so fun to put it together with my girls and easy enough they could do it on their own. I will say that pieces do not click together very easily or hold strong.So whenever you are moving it around or if it falls overwhelmed in play, it does come apart and you do have to continuously reasemble. My girl's absolutely loved Every single piece, including the money to the little candy items.I will say that after 2 to 3 times of play.We have misplaced several of the little candy pieces and no longer can find the dollars. However they still get it out to play.
5 out of 5 stars
5 November, 2025
originally posted on shop.mattel.com
Wickedly fun playset!
[This review was collected as part of a promotion.] The Wicked Emerald City playset is the cutest! My daughter couldn’t wait to play with it when she received it. It has been so fun to share my love of Wicked with her and reenact the story together. Definitely a good mommy/daughter bonding toy! The Glinda and Elphaba figures are so well done and detailed. There are lots of cute features my daughter loves like the paper tickets actually go into the slot to visit the theater and a little coin goes into the cash register. You can also spin the figure to reveal the great wizard behind the curtain! The little segments to the playset come apart and can be used stand alone or rearranged. It also has a whole backside to the playset with a stage. My daughter loves to put on plays with Glinda and Elphaba! Overall such a fun playset. Definitely a must have for any little Wicken fan!
4 out of 5 stars
5 November, 2025
originally posted on shop.mattel.com
Wicked
[This review was collected as part of a promotion.] Upon opening this playset my niece was so excited. The characters look exactly like the movie. The pieces were easy to assemble even the parts my niece did on her own. However, when connecting the set together they wouldn’t hold and it kept popping out. We played by having the pieces near each other to look attached but that didn’t stop the fun. Definitely loved this wicked set and is probably the most played toy right now!
4 out of 5 stars
3 November, 2025
originally posted on shop.mattel.com
A new favorite, with some drawbacks
[This review was collected as part of a promotion.] My daughter LOVES this toy. She sat and played with it for over an hour when she first opened it. She especially loves the little Elphaba figurine. She did get frustrated though that the big pieces come apart very easily. The tiny cups are also difficult to attach to the bench. She mainly had the characters talk to each other. Overall the little accessory pieces are very small and I have had to collect them after play as they will otherwise get easily picked up by a vacuum. They were also difficult for a child to manipulate. It’s a fantastic concept, but the quality seems like it could be made more durable.
4 out of 5 stars
3 November, 2025
originally posted on shop.mattel.com
Wicked Fun
[This review was collected as part of a promotion.] My granddaughter has been a huge fan of this movie in the past year, so she was thrilled to open up this playset. She loved that it includes both main characters as well as many options of accessories to choose from. Most pieces are quite small, however, and were quick to go missing throughout her room. Also, some were made of just a paper material and did not last long. Overall, she has continued to go back and play with the structure and character figures many times.
5 out of 5 stars
29 October, 2025
originally posted on shop.mattel.com
Fun and detailed playset!
[This review was collected as part of a promotion.] Love love love this!! The details are so cute, and the plastic it’s made of is a lot sturdier than I was expecting, to be honest. I’m glad it comes with two mini-dolls to play with as well! This is great for any Wicked fan.
5 out of 5 stars
27 October, 2025
originally posted on shop.mattel.com
Fun playset
[This review was collected as part of a promotion.] The colors of the box are very appealing. Opening the toy is fun for kids and organized for the adult. There is one green and one pink surprise package. The directions make assembly simple. Plenty of accessories are included for play. My daughter’s favorite was the characters which have many areas to play with this set.
4 out of 5 stars
27 October, 2025
originally posted on shop.mattel.com
Wickedly good play set
[This review was collected as part of a promotion.] My daughter was excited to come home from school and open the Wicked Emerald Play Set. The set is designed to remove or rearrange the various rooms into different configurations or standalone. This is super useful for continuous engagement. We like how it’s big enough to accommodate the characters, and also small and portable enough to easily be moved around the house. This set has provided us endless hours of imaginative play.
5 out of 5 stars
26 October, 2025
originally posted on shop.mattel.com
Wicked fun awaiting with this wicked castle. Lovel
[This review was collected as part of a promotion.] I got this for my daughter’s 7th birthday! She loved it! She loved all everything included. It was nice that it brought characters and small accessories. Great toy for wicked small fans. Easy to set up and enjoy!
4 out of 5 stars
24 October, 2025
originally posted on shop.mattel.com
Cute set
[This review was collected as part of a promotion.] Cute set, the size of the dolls are my kids favorite. I wish they had accessories for different dresses or shoes, the heads swivel which as nice. The hair styles are cute and they do stand up on their own. I wish the tickets in there were plastic like the candy that was included. The ticket stand is my kids favorite and they are already bent little pieces of paper. I like the different rooms it has so it keeps the imagination changing up. My kids were inspired to re-watch the movie. So good item for them to play with they probably played with it two hours for the first play.
5 out of 5 stars
21 October, 2025
originally posted on shop.mattel.com
Wicked time playing with this playhouse
[This review was collected as part of a promotion.] My daughter loved this play house. It took little time to assemble and she loves the dolls that come in the set, I personally love the easy clean up. The dollhouse folds up for easy clean up and storage. My daughter is into mini toys and the accessories that come with the play house kept her very entertained.
5 out of 5 stars
20 October, 2025
originally posted on shop.mattel.com
This Wicked Emerald City will be Popular!
[This review was collected as part of a promotion.] My granddaughter and I loved playing with the Wicked Emerald City Playset! The best part about it, for us, was the amazing playability of it. Both sides can be played with. Elphaba and Glinda can act out scenes from the movie or create new scenes. When playtime is over the set can be easily taken apart into smaller pieces and stored. The Elphaba and Glinda dolls have heads that move and hands that can hold things. The set comes with several small pieces that could be hard to keep up with. I suggest having a little container for them if you don't want to lose them. The little pieces are drinks for the girls, candy, a bench, a purse, a broom, a cash register with a coin, tickets and magazines. Everything you need to help your creative play come alive! As the person that put it together initially I loved how easy it was to put on the stickers. That part usually scares me. I don't want to get them crooked! These stickers went on very easily and look great! I think this is a great set for fans of the movie or even for kids that just make up their own stories. I'm thinking this will be a hot gift this holiday season!
4 out of 5 stars
17 October, 2025
originally posted on shop.mattel.com
Fun Wicket playset
[This review was collected as part of a promotion.] This Wicked playset provides hours of fun for any Elphaba or Glinda fan! The set is easy to assemble and comes together in under 15 minutes. Both sides are playable, giving plenty of space for imagination. The accessories add to the creative play and make the set more interactive. Several of the accessories are very small. And, the separate buildings would not hold together despite multiple attempts to snap them into place. Despite this, the set is a great addition for any Wicked fans.
4 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Fun toy, not great manufacturing
[This review was collected as part of a promotion.] This is a very gorgeous play set complete with Glinda and Elphaba and timy accessories to playbin the land of Oz! We found this playset to be vey difficult to assemble the "city" together and once assembled it can come apart very easily. My 6 year old did not mind though she loved playing with it and pretending to buy tickets to the show and turn the characters to open the big door to the Wizard.
1 reply from Mattel Consumer Services team - 2 months ago
We're sorry to hear about your disappointment. Don't hesitate to reach out to our Customer Service Team at 800-524-8697, Mon.- Fri., 9am - 6pm EST if you experience any quality issues.