$68.99 sale price when purchased online
$100.00 list price
Target Online store #3991
About this item
Highlights
- Gently cleanses and calms unruly hair, promoting smoother strands with each use
- Refines texture and tames frizz for a polished, sleek look
- Seals in moisture and enhances natural shine for a healthy, vibrant finish
- Color-safe formula ideal for medium-to-thick, harder-to-manage hair types
- For best results, pair with your favorite Virtue Conditioner to nourish and protect
Description
Smooth Shampoo gently cleanses while taming unruly hair, leaving it soft and manageable. Each wash refines and controls frizz, locking in moisture and enhancing shine for a sleek, polished finish.
Hair Type: Straight
Trial/Mini/Travel Size: Yes
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: 1 fl oz (us)
Package Quantity: 1
TCIN: 1002200563
UPC: 817023020140
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride, dimethicone, cetyl alcohol, peg-8 dimethicone, stearamidopropyl dimethylamine, isododecane, hydrogenated ethylhexyl olivate, cetyl esters, ethylhexylglycerin, parfum (fragrance), keratin, panthenol, glycerin, butyrospermum parkii (shea) butter, hydrogenated olive oil unsaponifiables, helianthus annuus (sunflower) seed oil, oryza sativa (rice) bran extract, amaranthus caudatus seed extract, jojoba esters, moringa oleifera seed oil, madecassoside, rosmarinus officinalis (rosemary) leaf extract, tocopherol, hydrolyzed adansonia digitata seed extract, quercus petraea fruit extract, zea mays (corn) starch, asiaticoside, citrus paradisi (grapefruit) fruit extract, cynara scolymus (artichoke) leaf extract, hydrolyzed quinoa, cystoseira compressa extract, cystine bis-pg-propyl silanetriol, hydrolyzed pea protein pg-propyl silanetriol, hydrolyzed linseed extract, pisum sativum (pea) extract, tocopheryl acetate, propanediol, caprylyl glycol, diisostearyl malate, isopropyl alcohol, ceteareth-20, polysorbate 60, dimethiconol, hydroxyethylcellulose, polysorbate 20, polysilicone-15, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium dilauramidoglutamide lysine, butylene glycol, phenoxyethanol, benzyl alcohol, chlorphenesin, benzoic acid, sorbic acid, disodium edta bht, citric acid, sodium nitrate, alcohol, sodium benzoate, glyoxal, gluconolactone, potassium sorbate, phenethyl alcohol, calcium gluconate, dehydroacetic acid, limonene, linalool.
Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 15 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: ShineHigh
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests highly praise the Virtue Smooth Shampoo and Conditioner for their ability to transform hair, making it softer, shinier, and more manageable. Many appreciate the lightweight formula that effectively tames frizz without weighing hair down. The pleasant scent and long-lasting effects are also frequently mentioned. While some guests experienced mixed results, the overall consensus is that these products are a game changer for various hair types, especially color-treated and curly hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 485 reviews
Smooth Conditioner, shampoo & cream
5 out of 5 stars
Arlene R. - 5 days ago
originally posted on VIRTUE
So glad I found these three products. A little goes a long way. They work perfectly and control my unruly grays-leave no residue and smell great!
Creamy and hydrates hair but
4 out of 5 stars
Amanda C. - 9 days ago
originally posted on VIRTUE
Creamy and hydrates hair but can leave hair greasy sometimes so be careful how much you use
Perfect for my fine wavy hair
5 out of 5 stars
Pam G. - 12 days ago
originally posted on VIRTUE
This is my second purchase of Virtue Smooth Shampoo and Conditioner and I love the way it makes my hair feel, so soft and healthy, but not weighed down like other brands. The scent is refreshing and clean and feels good on your scalp as well as your hair! My hair is fine, wavy and gray, and the Smooth Shampoo and Conditioner does not weigh it down. I love all of the Virtue products I have purchased so far!
Works in climate controlled spaces
3 out of 5 stars
Katrina R. - 15 days ago
originally posted on VIRTUE
Love the scent and first hour or so after drying. However as soon as I leave the house and get into non-climate controlled elements- the frizz is there. I do live in a very humid climate in the summer. (L. I. , NY) I also tried the anti-frizz spray in the red bottle but that didn’t help either :(
Not for me
1 out of 5 stars
Jessica O. - 16 days ago
originally posted on VIRTUE
I couldn’t get this shampoo conditioner pair to work for me. It’s hard to get the shampoo to the scalp without using a lot. Then it will lather. It’s hard to rinse out after that. The conditioner does nothing. Just not a match with me.
No Difference
3 out of 5 stars
Lila M. - 16 days ago
originally posted on VIRTUE
After 30 days of use I have not noticed any improvement in my hair than the shampoo and conditioner I was using in the past.
Hair wasn’t as silky as
3 out of 5 stars
Peggy S. - 20 days ago
originally posted on VIRTUE
Hair wasn’t as silky as Recovery conditioner…and not smoother. Love the Recovery shampoo/ conditioner … I regret buying the Smooth shampoo/conditioner
Tamed Hair
5 out of 5 stars
Katelyn1108 - 21 days ago
originally posted on VIRTUE
I received Smooth Conditioner complimentary from Virtue. I have been needing a conditioner that can tame my thick and wavy hair without weighing it down. This conditioner did just that. I let this sit in my hair for about five or so minutes and rinse with cool water. After one wash, my hair was noticeably softer and smooth. After a few more, I could tell that my hair was more vibrant. My hair has great movement, shine and looked healthier than ever. No fly-aways or frizz. I definitely recommend!
Great conditioner
4 out of 5 stars
Jenny O. - 22 days ago
originally posted on VIRTUE
Didn't weigh down hair, used from tips to roots. Does not cause hair to grease.
Great for frizz control
5 out of 5 stars
Elizabeth P. - 28 days ago
originally posted on VIRTUE
I love all of Virtue's products. The Smooth line helps keep my aging hair controlled in Houston's extreme humidity.
Nice conditioner
5 out of 5 stars
Bkit - 29 days ago
originally posted on VIRTUE
I recently received conditioner, and I really like it because it makes my hair super moisturized super healthy looking and also it smells really really good and it makes my hair look super shiny and healthy. I was gifted by these rent.
Great product, hair much smoother
5 out of 5 stars
Cathy D. - 29 days ago
originally posted on VIRTUE
Great product, hair much smoother and more manageable!
Great moisterizer
5 out of 5 stars
Whitney B. - 1 month ago
originally posted on VIRTUE
This conditioner is elite. I have a ton of hair and it’s naturally dry and wavy and this is the best formula I have found for moisturizing but not leaving it too heavy. The shampoo is also great.
Love it!
5 out of 5 stars
Lara S. - 1 month ago
originally posted on VIRTUE
I notice a difference every time I use this conditioner. It’s changed my hair texture after blow drying it completely! Obsessed.
Love the way it smells
5 out of 5 stars
Rachael K. - 1 month ago
originally posted on VIRTUE
Love the way it smells and how it tames my frizz. Doesn't weigh my hair down.
I absolutely love this conditioner.
5 out of 5 stars
Katharine S. - 1 month ago
originally posted on VIRTUE
I absolutely love this conditioner. It helps my hair from getting frizzy in humid weather AND extremely dry weather. I tend to go through it faster than the Virtue Smooth shampoo (which is super concentrated) but that's the ONLY drawback I can think of. I tried other product lines in an effort to save some $ and I just keep coming back to Virtue. It's worth every penny.
Great Product but not
4 out of 5 stars
Gina K. - 2 months ago
originally posted on VIRTUE
I really love Virtue products and they do what they claim. My only reason for a 4 star rating is they are quite expensive based on the amount of product so I buy them occasionally and switch between other prestigious hair care brands in between.
Great!
5 out of 5 stars
Sylvia K. - 2 months ago
originally posted on VIRTUE
As with all Virtue products, this one doesn’t disappoint. I am finding it best to mix and match shampoos and conditioners. For me, Smooth conditioner works well with Full shampoo—and sometimes vice versa. It depends on the weather!! Recommended.
I love this conditioner. My
5 out of 5 stars
Danielle V. - 2 months ago
originally posted on VIRTUE
I love this conditioner. My hair has never been this soft and shiny.
Best Conditioner ever
5 out of 5 stars
Lindsay O. - 2 months ago
originally posted on VIRTUE
I love this product, this is the only thing my hair likes