$15.89 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT’S INCLUDED — 6 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (6 triple rolls = 18 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 6 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 6 Rolls
Features: Make-A-Size
TCIN: 87450171
UPC: 036000548792
Item Number (DPCI): 253-03-7844
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS., CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 17.5 inches length x 11.3 inches width x 11 inches height
Estimated ship weight: 5.415 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are these ones choose-a-size? Thank you.
submitted by garnet1678 - 4 years ago
A: Yes, they are chose your own size.
submitted byTerri - 1 year agoA: Yes, these are our Choose-A-Sheet option. :)
submitted byVivaTowels - 4 years agoBrand expertA: yes they are perforated.
submitted byjoe fabeets - 11 months agoA: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.
submitted byMrBNYC - 3 years agoA: Are the sheets perforated
submitted byAre they perforated - 1 year ago
Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *
submitted by No Name - 4 years ago
A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll
submitted byDori - 7 months agoA: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.
submitted byVivaTowels - 4 years agoBrand expertA: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?
submitted byDori - 7 months agoA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 days ago
Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??
submitted by Dori - 7 months ago
A: Did anyone get the total square feet of the product?
submitted byJodi - 3 months agoA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 days ago
Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?
submitted by Jodi - 3 months ago
A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - 3 days ago
Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.
submitted by Shar - 1 year ago
A: Yes, they stick to themselves and always look neat on the roll.
submitted byTerri - 1 year ago
Q: are viva paper towels made with wood pulp or bamboo?
submitted by nuna - 2 years ago
A: Hi nuna. Our towels are made from wood pulp. Hope this helps!
submitted byVivaTowels - 2 years agoBrand expert
Q: Does viva make a full sized sheet roll, not select a size ?
submitted by Bruce - 6 years ago
A: Yes, Viva Signature Cloth does come in a full-size sheet!
submitted byVivaTowels - 6 years agoBrand expert
Q: Are these towels individually wrapped?
submitted by Ed - 8 days ago
Q: What is the diameter of each roll?
submitted by plusminus - 3 months ago
Q: Do these towels contain plastic?
submitted by cbear8 - 8 months ago
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Guests are saying
The Viva Signature Cloth Paper Towels are highly praised for their exceptional softness, durability, and absorbency, making them ideal for various cleaning tasks. Guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. The ability to select sheet sizes adds to their convenience, making them a versatile choice for households. Many guests find them to be a great value, as they require fewer sheets for larger messes, enhancing their overall cleaning experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5750 reviews
absorbency: 4.47 out of 5
quality: 4.34 out of 5
softness: 4.34 out of 5
strength: 4.46 out of 5
value: 4.11 out of 5
79% would recommend
564 recommendations
Not totally absorbant
1 out of 5 stars
Thumbs down graphic, would not recommend
Housewife - 3 days ago, Verified purchaser
It does not absorb completely. So, if you spill something it will absorb the spill but leave the area wet. It will cannot dry an area.
Change in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
ray - 5 days ago, Verified purchaser
horrible paper towels,try to get one paper towel and it riped in half
Viva
5 out of 5 stars
Sherri - 8 days ago, Verified purchaser
Love Viva paper towels. This pack is the best value. Last for a while.
Well absorbent!
5 out of 5 stars
sophiev456_750 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this Viva signature cloth paper towel from Influenster and Viva for free in exchange for my honest review. It is soft but strong, really well absorbent, I don’t need to use as many to clean up spill like other brands. It has a little of stretch like cloth, pretty durable, great for daily cleaning. Would highly recommend!
Soft and gets the job done!
4 out of 5 stars
lindseys283_2849 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Soft and they do the job! They are gentle on hands and faces. I do wish that they were a little bit thicker or more durable when cleaning up messes. But overall, a nice paper towel!
Favorite Paper Towels!
5 out of 5 stars
Thumbs up graphic, would recommend
N4SALAZAR - 9 days ago, Verified purchaser
They are strong and absorbent. 10/10!
Very durable!
5 out of 5 stars
giannas33_4912 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is the first time trying this brand of paper towels and they are great! Super absorbent and clean up all messes. They are strong too so they don’t rip
Great
5 out of 5 stars
brookeg9_6805 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Viva signature cloth are so durable and the absorbency is absolutely amazing. The texture is great. Works great great for cleaning up spills and cleaning gr
Highly recommend paper towels
5 out of 5 stars
jennievu01_954 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Viva paper towels are very absorbent and durable. I really like the texture of this paper as wavy lines to absorb more liquid, it also feels cloth like as well. The sheet is very strong and thick compared to any other brands that I have uses before. I will definitely switch to this brand of paper towel after trying it out because I don’t think any other brand of paper towel can beat the effectiveness of this product. I think one sheet can be enough to absorb most of the liquid spills. I highly recommend you to give it a try and see the differences.
Great Hand Towels
5 out of 5 stars
candacep10_33 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are truly the softest hand paper towels. They are great for drying hands, especially my toddlers. Compared to the Kirkland paper towels I normally buy, these are not quite as wide but they have great absorbency and good option for wiping hands and faces.
Cloth-Like Durability
5 out of 5 stars
allisonv50_8203 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was genuinely impressed by the quality of these paper towels. They possess a remarkable, almost cloth-like durability that allowed me to rinse and reuse a single sheet four times to clean all of my kitchen surfaces. From a value and sustainability perspective, that's a huge win. The textured surface is also highly effective, gripping and trapping dirt rather than just pushing it around. This is a definite upgrade!
Sweet!
5 out of 5 stars
kking131369_2766 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are very good paper towels! I love that you can take off a small piece and not have to use a whole sheet. The cleanup coverage is on point as you can tell by my video.!
Wonderful
5 out of 5 stars
lisar269_8136 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really loved this paper towel. It absorbs very well. The texture is very nice. It’s very durable and sustainable and I love the packaging. I highly recommend this product.
Supreme paper towel
5 out of 5 stars
noahds_5760 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We love these paper towels. Might become our new go to. They are absorbent and thin. The roll is compressed and feels endless. They are soft and pick up small particles. Great product!
Great towels that justify the higher price
4 out of 5 stars
rutujc_3389 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Viva Signature Cloth paper towels are truly a step above the competition, justifying their slightly higher price point with their exceptional performance and unique feel. What sets them apart is their incredible softness and durability; they genuinely feel like a thin piece of cloth, making them perfect for wiping down delicate surfaces like stainless steel and glass without the worry of scratching. Unlike flimsy, budget towels that fall apart immediately when wet, Viva holds its structure, allowing me to scrub tough messes and even rinse and reuse the same sheet several times for light cleanup. They are highly absorbent, soaking up spills with ease, and I consistently find myself using fewer sheets overall because one does the job of two or three of a cheaper brand. If you value a premium, cloth-like feel and need a towel that can handle serious tasks without disintegrating, these are absolutely the ones to buy.
The greatest viva there is
5 out of 5 stars
Thumbs up graphic, would recommend
Cheryl - 10 days ago, Verified purchaser
Great great great great great
Soft, absorbent, durable
5 out of 5 stars
jessicac1663_4214 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The first thing I notice about these paper towels is how incredibly soft they are. They have a quilted texture on one side and a smooth texture on the other. They tear into smaller sections which I like. They are incredibly sturdy and dont rip when cleaning up messes. I love the durability of these for cleaning my kitchen, windows, and other spills. The absorbency is top notch for cleaning up liquid spills. We have kids and dogs and always need paper towels. These pass the test!
Thickest, most absorbant, long lasting, tough
5 out of 5 stars
Thumbs up graphic, would recommend
WildE - 11 days ago
What else could you want in a paper towel? It is reliable, takes a lot of oil before it soaks through and you need a back-up. It has replaced the use of a lot of my napkins because it is so reliable, protective, soft and doesn’t break or shrewd or flake off and leave a layer on my food I have to peel off. It if heavy enough that it doesn’t usually blow off the top of something you cover in the microwave like cheap napkins and other paper towels do. You know how it goes…the paper towel never seems to be quite big enough to tuck under 2-4 sides so it eventually blows off or half off and into your soup or leftovers you’re nuking. Anyway they can leave a little lint if using to wipe mirrors but I suck at mirrors and windows anyway. These are the bomb for dusting and attract dust just like those swiffer thingies so great for any impromptu dusting. Wet wiping…these can be wrung & rinsed and re-used if you are the saving type or are in a pinch…this paper towel can handle it. To me reliability is worth it! Buy the cheap paper towels for the holidays if money is tight the relatives won’t care if you don’t splurge on them;)
Love. Viva
5 out of 5 stars
toriw27_1759 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Soaks up all the moisture on my counters with one piece. When used to scrub stove it holds up and doesn’t fall apart when soiled. These are great paper towels.
Absorbent
5 out of 5 stars
marielagm_8585 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super resistant, durable, soft, they last a long time and even if you get them wet they don't fall apart, highly recommended, good quality. Super absorbent.