$28.49 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 10.747 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are these ones choose-a-size? Thank you.
submitted by garnet1678 - 4 years ago
A: Yes, they are chose your own size.
submitted byTerri - 1 year agoA: Yes, these are our Choose-A-Sheet option. :)
submitted byVivaTowels - 4 years agoBrand expertA: yes they are perforated.
submitted byjoe fabeets - 11 months agoA: They certainly are not, these are full sheet, triple rolls. Alas, being discontinued.
submitted byMrBNYC - 3 years agoA: Are the sheets perforated
submitted byAre they perforated - 1 year ago
Q: Ok., the description includes everything but . . . the number of plies and the total square footage in feet and inches. And, it's not even on the package in the pictures. Thank you. *
submitted by No Name - 4 years ago
A: It is in the text below 63.5 ft per roll, whether 2 rolls or more. My ? Is are all rolls sold elsewhere also 63.5 ft per roll
submitted byDori - 7 months agoA: Our Viva Signature Cloth towels are 1 ply and our Choose-A-Sheet style is 46.87 sq ft or 46 feet,10 inches.
submitted byVivaTowels - 4 years agoBrand expertA: Viva expert this 46+ feet per square inch differs from what is posted info for this product below the ad: 63.5 sa ft. What is going on?
submitted byDori - 7 months agoA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - today
Q: This ad states in the text below the ad that there are 63.5 sq ft per roll, bit the viva expert says a lot less. Which is right and why the discord??
submitted by Dori - 7 months ago
A: Did anyone get the total square feet of the product?
submitted byJodi - 3 months agoA: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - today
Q: From all the responses, I still don’t see what is the total square feet of the product and per unit price? Did anyone figure that out?
submitted by Jodi - 3 months ago
A: Shrinkflation. They all seem to be reducing the total sq ft ievery year or so and not fully disclosing it. The current Viva 12 pack roll select a size as of Oct. 2025 is 697 total sq ft/58 sq ft roll
submitted byJKnight - today
Q: Are these the paper towels that stick to themselves so they always look neat on the roll? If so, I want to buy them again.
submitted by Shar - 1 year ago
A: Yes, they stick to themselves and always look neat on the roll.
submitted byTerri - 1 year ago
Q: are viva paper towels made with wood pulp or bamboo?
submitted by nuna - 2 years ago
A: Hi nuna. Our towels are made from wood pulp. Hope this helps!
submitted byVivaTowels - 2 years agoBrand expert
Q: Does viva make a full sized sheet roll, not select a size ?
submitted by Bruce - 6 years ago
A: Yes, Viva Signature Cloth does come in a full-size sheet!
submitted byVivaTowels - 6 years agoBrand expert
Q: Are these towels individually wrapped?
submitted by Ed - 5 days ago
Q: What is the diameter of each roll?
submitted by plusminus - 3 months ago
Q: Do these towels contain plastic?
submitted by cbear8 - 8 months ago
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Guests are saying
The Viva Signature Cloth Paper Towels are highly praised for their exceptional softness, durability, and absorbency, making them ideal for various cleaning tasks. Guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. The ability to select sheet sizes adds to their convenience, making them a versatile choice for households. Many guests find them to be a great value, as they require fewer sheets for larger messes, enhancing their overall cleaning experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5679 reviews
absorbency: 4.47 out of 5
quality: 4.34 out of 5
softness: 4.34 out of 5
strength: 4.46 out of 5
value: 4.11 out of 5
80% would recommend
563 recommendations
Change in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
ray - 2 days ago, Verified purchaser
horrible paper towels,try to get one paper towel and it riped in half
Viva
5 out of 5 stars
Sherri - 5 days ago, Verified purchaser
Love Viva paper towels. This pack is the best value. Last for a while.
Favorite Paper Towels!
5 out of 5 stars
Thumbs up graphic, would recommend
N4SALAZAR - 6 days ago, Verified purchaser
They are strong and absorbent. 10/10!
The greatest viva there is
5 out of 5 stars
Thumbs up graphic, would recommend
Cheryl - 7 days ago, Verified purchaser
Great great great great great
Thickest, most absorbant, long lasting, tough
5 out of 5 stars
Thumbs up graphic, would recommend
WildE - 8 days ago
What else could you want in a paper towel? It is reliable, takes a lot of oil before it soaks through and you need a back-up. It has replaced the use of a lot of my napkins because it is so reliable, protective, soft and doesn’t break or shrewd or flake off and leave a layer on my food I have to peel off. It if heavy enough that it doesn’t usually blow off the top of something you cover in the microwave like cheap napkins and other paper towels do. You know how it goes…the paper towel never seems to be quite big enough to tuck under 2-4 sides so it eventually blows off or half off and into your soup or leftovers you’re nuking. Anyway they can leave a little lint if using to wipe mirrors but I suck at mirrors and windows anyway. These are the bomb for dusting and attract dust just like those swiffer thingies so great for any impromptu dusting. Wet wiping…these can be wrung & rinsed and re-used if you are the saving type or are in a pinch…this paper towel can handle it. To me reliability is worth it! Buy the cheap paper towels for the holidays if money is tight the relatives won’t care if you don’t splurge on them;)
Great
5 out of 5 stars
Thumbs up graphic, would recommend
R1 dragon - 11 days ago, Verified purchaser
The best paper towel, Viva the Viva
THE BEST
5 out of 5 stars
Thumbs up graphic, would recommend
Yarelly - 13 days ago, Verified purchaser
Love love love them. Gets the job done.
The best paper towels.
5 out of 5 stars
Thumbs up graphic, would recommend
KB - 15 days ago, Verified purchaser
Super soft and absorbent.
(no review title)
5 out of 5 stars
ctemz - 15 days ago
originally posted on vivatowels.com
Love this product. When I use paper towels, this is the best option. They are soft yet durable and very absorbent.
The BEST paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
Morgan Hill Mom - 16 days ago, Verified purchaser
Our favorite! Have not used another brand in YEARS.
The best on the market!!
5 out of 5 stars
nicolem1497_8087 - 16 days ago
originally posted on influenster.com
These are THEE best paper towels on the market. Super thick and don’t tare as soon as it hits liquid. Very absorbent and will pickup anything you challenge it to.
Viva paper towels
4 out of 5 stars
KMS1 - 22 days ago
originally posted on vivatowels.com
I love Viva paper towel. It’s all I buy. But I have noticed a change the I do not like. I think they are thinner or something that is causing them to tear jaggedly! It’s very annoying! Please fix this problem!!! I just opened a new big package and the first towel I used it’s happening!
Horrible product
1 out of 5 stars
- 29 days ago
originally posted on vivatowels.com
Horrible product. The towels do not tear apart so their is lots of waste.
Reusable
5 out of 5 stars
Thumbs up graphic, would recommend
Msvicky - 29 days ago, Verified purchaser
They are a little rough,so maybe not use for your face
Greed
1 out of 5 stars
Robert C - 30 days ago
originally posted on vivatowels.com
They shrunk the roll and they are thinner and cheap now
Premium quality at the best price.
5 out of 5 stars
Thumbs up graphic, would recommend
Steve - 1 month ago, Verified purchaser
Viva's are a superior quality towel that is stronger and softer than a regular paper towel. The closest thing to a real cotton cloth you can get
My ride or die paper towel brand
5 out of 5 stars
Thumbs up graphic, would recommend
abc123 - 1 month ago, Verified purchaser
Absorbs spills without breaking apart
Only brand I use
5 out of 5 stars
Thumbs up graphic, would recommend
Ducky - 1 month ago, Verified purchaser
I love these towels and don't use any other brand. One sheet is so absorbent, it really saves me money in the long haul. Always recommend.
Viva ultimate paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
alicia - 1 month ago
Viva are my ultimate favorite paper towels!
The BEST paper towel for everything and anything.
5 out of 5 stars
Thumbs up graphic, would recommend
DeesThoughts - 2 months ago, Verified purchaser
These are the BEST paper towels. They are better than any others out there! Highly recommend.