$18.70 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid multi-action concealer
- Buildable full coverage to correct and conceal
- Ultra-light, creamy texture blends with ease
- Seamlessly covers blemishes, corrects dark spots, and promotes long-term skin health
- Hydrate and rejuvenates skin
- Enriched with plant-based ingredients like Organic Pomegranate Oil, Organic Olive Oil, and Organic Castor Seed Oil
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion.
Why Well People loves it:
• Buildable full coverage to correct and conceal
• Ultra-light, creamy texture blends with ease
• Hydrate and rejuvenates skin
• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed Oil
Plant-Powered Ingredients:
• Organic Pomegranate Oil: Hydrates skin
• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture
• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skin
Shades:
• 1C - Very fair with pink undertone
• 2W - Fair with yellow undertone
• 3N - Fair with neutral peach undertone
• 4W - Light with soft golden undertone
• 5N - Light with neutral peach undertone
• 6W - Light with olive undertone
• 7C - Light Medium with cool neutral undertone
• 8W - Medium with golden undertone
• 9N - Medium with neutral undertone
• 10W - Medium with olive undertone
• 11N - Medium with neutral undertone
• 12N - Tan with neutral peach undertone
• 13W - Tan with golden undertone
• 14N - Deep tan with neutral peach undertone
• 15W - Deep with olive undertone
• 16W - Deep with cool pink undertone
• 17N - Deep with neutral undertone
• 18C - Rich with cool pink undertone
• 19C - Rich with cool red undertone
• 20N - Rich with neutral undertone
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Buildable full coverage to correct and conceal
• Ultra-light, creamy texture blends with ease
• Hydrate and rejuvenates skin
• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed Oil
Plant-Powered Ingredients:
• Organic Pomegranate Oil: Hydrates skin
• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture
• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skin
Shades:
• 1C - Very fair with pink undertone
• 2W - Fair with yellow undertone
• 3N - Fair with neutral peach undertone
• 4W - Light with soft golden undertone
• 5N - Light with neutral peach undertone
• 6W - Light with olive undertone
• 7C - Light Medium with cool neutral undertone
• 8W - Medium with golden undertone
• 9N - Medium with neutral undertone
• 10W - Medium with olive undertone
• 11N - Medium with neutral undertone
• 12N - Tan with neutral peach undertone
• 13W - Tan with golden undertone
• 14N - Deep tan with neutral peach undertone
• 15W - Deep with olive undertone
• 16W - Deep with cool pink undertone
• 17N - Deep with neutral undertone
• 18C - Rich with cool pink undertone
• 19C - Rich with cool red undertone
• 20N - Rich with neutral undertone
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Sulfate-Free, Contains Castor Oil, Sodium Laureth Sulfate-Free, Non-Toxic, Vegan, Aluminum-Free, Paraben-Free, No Fragrance Added, Phthalate-Free, Petroleum-Free, Propylene Glycol-Free, Mineral Oil-Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: Medium
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Color Correction, Smoothing
Industry or Government Certifications: EWG Verified
Recommended Skin Type: Sensitive, Oily, Normal, Dry, Combination
Net weight: .3 Ounces
Features: Lightweight, Blendable
TCIN: 50592934
UPC: 866606000031
Item Number (DPCI): 052-00-0424
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
coco-caprylate/caprate, triethylhexanoin, hydrogenated castor oil isostearate, polyglyceryl-2 triisostearate, jojoba esters, glyceryl behenate, hydrogenated polycyclopentadiene, caprylic/capric triglyceride, silica, boron nitride, helianthus annuus (sunflower) seed wax/helianthus annuus seed wax, helianthus annuus (sunflower) seed oil/helianthus annuus seed oil, hydrogenated sunflower seed oil, sorbitan sesquiisostearate, trihydroxystearin, isopropyl titanium triisostearate, ethylhexylglycerin, mica, acacia decurrens flower wax, polyglycerin-3, camellia sinensis seed oil, punica granatum (pomegranate) seed oil/punica granatum seed oil*, olea europaea (olive) fruit oil/olea europaea fruit oil*, ricinus communis (castor) seed oil/ricinus communis seed oil*, tocopherol, calendula officinalis flower extract* [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE WITH PLENTY OF WATER.Shipping details
Estimated ship dimensions: 0.87 inches length x 0.94 inches width x 3.66 inches height
Estimated ship weight: 0.04 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Virgin Islands, U.S., Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Trying to decide between color "fair" and "light." Which is lighter?
submitted by Maggie - 8 years ago
A: Order samples from company website. But fair is lighter and or pinker I feel
submitted byRo - 8 years agoA: Fair is lighter and has more pink undertones, while light is slightly deeper with more yellow undertones. Hope this helps!
submitted byClean Beauty Pro - 5 years ago
Q: Is this gluten free?
submitted by ingredientsmatter - 4 years ago
A: Hi Brave Beauty! All W3LL PEOPLE products are gluten free.
submitted byW3LL PEOPLE - 4 years ago
Q: I want to love this but it makes my under eyes look cracking and dry. Am I applying it incorrectly ? Or is it just not great for dryer skin?
submitted by Ss - 5 years ago
A: Hi Brave Beauty! We recommend to first use an eye cream to hydrate under the eyes. We recommend applying the Bio Correct Multi-Action Concealer afterwards in pressing motion using either fingers or a brush. Lastly, we suggest using Realist Invisible Setting Powder to absorb any excess oils from the skin and set concealer to prevent creasing. We hope this helps!
submitted byW3LL PEOPLE - 5 years ago
Q: Does this contain gluten?
submitted by ingredientsmatter - 5 years ago
A: Hi Brave Beauty! The Bio Correct Multi-Action Concealer is gluten free.
submitted byW3LL PEOPLE - 5 years ago
Q: I have an olive skin tone. I normally use a sand colored foundation. What color concealer would you recommend for me?
submitted by Txrunaway - 7 years ago
A: Thanks for reaching out to us! With olive skin I would recommend the medium/dark concealer. The medium might be a little too yellow for your liking. If you have any other questions, feel free to email info@W3LLPEOPLE.com. Thanks for your support!
submitted byW3LL PEOPLE Pro - 5 years ago
Q: Can this be used as a eye shadow base?
submitted by TruckeeRL - 7 years ago
A: Hello! Yes, you can use a sheer layer of the concealer to even out the eyelid and place your eyeshadows on top. We recommend a final layer of Realist Invisible Setting Powder to absorb any excess oils from the skin or concealer to prevent creasing. Simply pat on a sheer layer of powder on top of your shadow then apply mascara. Hope this helps! Enjoy!
submitted byW3LL PEOPLE Pro - 7 years agoBrand expert
Q: I bought this a few years ago in the color Light.....Does anyone know what color that is now? thanks
submitted by Kat - 6 days ago
Q: What done hides blur circles under eye?
submitted by Haphappy - 26 days ago
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Summary of reviews
Guests appreciate the clean ingredients and effective coverage of this concealer. It blends well, feels lightweight, and a little goes a long way. However, some guests find the new formula less effective and the tube size small. It's particularly praised for under-eye use and covering imperfections, though it may not suit all skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 501 reviews
long lasting: 4.31 out of 5
easy to remove: 4.63 out of 5
value: 3.88 out of 5
easy to apply: 4.65 out of 5
quality: 4.47 out of 5
82% would recommend
63 recommendations
LOVE!
5 out of 5 stars
Thumbs up graphic, would recommend
Not worth it - 6 months ago, Verified purchaser
- Skin concern: Sensitivity, Acne, Blackheads, Pores
- Eye color: Hazel
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
I love this product! Clean, applies easily with great coverage, and last way longer than you would expect. I have happily been using this brand for years.
FEELS LIKE A CLOUD AND FULL COVERAGE?! 🤯
5 out of 5 stars
Amanda - 7 months ago
originally posted on http://w3llpeople.com/
This concealer is just…I have no words. It feels like a CLOUD has kissed my cheeks and it covers SO well and feels THE BEST EVER. I would wear this as a full coverage in and of itself if this were in a bigger packaging!! This concealer is unmatched to many others I've ever tried! I use it with the Well People foundation stick and I dust a tiny bit of well people foundation powder to "set" everything and I'm ONSESSED with how all of this looks!!! Not only is it a FREAM to have an EWG certified FULL COVERAGE makeup but it also looks absolutely beautiful on the skin and feels just as great!!! I did three wear tests and my face lasted for 8 FULL HOURS. Shocked to say the least!!! I am so happy to have found the (what seemed) impossible combination of EWG CLEAN & FULL COVERAGE face makeup. I have officially switched over my entire makeup bag and will forever buy these products!!! 10/10 RECOMMEND!
Non toxic coverage
5 out of 5 stars
Thumbs up graphic, would recommend
V - 9 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Skin concern: Dark circles, Sensitivity
- Hair color: Blonde
- Eye color: Hazel
Love the non toxic color coverage
Little goes a real long way
4 out of 5 stars
MandaB - 10 months ago
originally posted on http://w3llpeople.com/
I get the occasional blemish and have very thin skin On either side of my nose bridge, which makes my eyes look pretty tired or dark. This concealer does a good job of evening all of that out with the exception of covering the red tones of imperfections. I did get a color, matching my own skin tone. I'm pleased with everything about this product except that little bit of show through for red-tone imperfections.
Great Non-Toxic Swap
4 out of 5 stars
Thumbs up graphic, would recommend
- 11 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
- Skin concern: Acne
I love a non-toxic option for makeup. This concealer blends well and love how it feels. My only complaint is that it’s such a small amount compared to other options out there.
Perfect shade for dark skin beauties!
5 out of 5 stars
K - 1 year ago
originally posted on http://w3llpeople.com/
I have used the same concealer for about a year (do not wear much makeup) and it blends amazing with my skin! 17N is perfect for me and will be buying again.
Accentuates Every Pore
1 out of 5 stars
GC - 1 year ago
originally posted on http://w3llpeople.com/
I really wanted to like this product, as I have been trying to find an EWG Verified concealer. But this concealed accentuates EVERY pore on my face, settles right in to every imperfection. If you have baby-smooth skin, then this might be a great product for you. If you have even the slightest imperfection, wrinkle, fine line, or visible pores, this concealer is not for you (unless you like having every imperfection accentuated).
Good!
5 out of 5 stars
Thumbs up graphic, would recommend
Jdray - 2 years ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Green
- Skin concern: Dark circles, Sun damage
I think I need a darker shade, but over all it works well!
Not as good as original
3 out of 5 stars
Sarah T. - 2 years ago
originally posted on http://w3llpeople.com/
This is my first tube of the new formula after using 5 or 6 of the original, and I've found this one isn't as pigmented and it's not as dense or 'dry'...eventhough it's not actually dry at all...but the original had a 'body' to it where as this formula is very emollient. I wish the old formula would have been maintained when they repackaged/ recalibrated the colors. I'm not sure it's worth using anymore sadly.
Worth The Time to Learn Best Application
4 out of 5 stars
CJ - 2 years ago
originally posted on http://w3llpeople.com/
Excellent match, I was pleasantly surprised as with other companies I had a tough time finding my color.
It really takes so little to cover circles but will be a bit tricky to apply at first. I needed to blend it in with the right tools. I am going to try different brushes and maybe a sponge so it takes less time to do.
Once it is on though, looks great and doesn't sink into or emphasize the lines!
Natural looking concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Kl229 - 2 years ago, Verified purchaser
- Skin type: Normal
- Skin concern: Sensitivity
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
Love that this is a clean product and actually provides good coverage
Love
4 out of 5 stars
Jess - 2 years ago
originally posted on http://w3llpeople.com/
I first found out about Well People through a free sample of concealer. I absolutely loved it coverage was fantastic. It was a little thick but you only needed a very small amount and it worked wonders. I recently purchased it and still love it the consistency is lighter so the coverage is not quite what it was but it's still good coverage.
Too expensive
3 out of 5 stars
Thumbs down graphic, would not recommend
Leaf - 2 years ago, Verified purchaser
- Hair color: Blonde
- Skin concern: Uneven skin tone
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
Nice product… but it expires in 3 months.
10W is more like Orange side, med-dark skin.
4 out of 5 stars
Thumbs up graphic, would recommend
Mona - 2 years ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Dark circles
- Hair color: Black
- Eye color: Brown
Full coverage, orange undertone. Only need a sesame size to use.
What happened to the original formula???
2 out of 5 stars
M - 3 years ago
originally posted on http://w3llpeople.com/
I have used the original of this formula for several years. It was top notch, magic for under my eyes. Seriously, it was perfect. Apparently the formula has changed and it is absolutely not what is was! Really disappointing! Makes me so upset when companies change great formulas and downgrade. The other formula was so unfussy, a few solid shades and highly impactful formula. This is mediocre at best, really nothing impressive. Absolutely not the same coverage as the previous. For the wide range of shades now available the equivalent of the one I used before is nothing like the other shade, became more yellow, less natural. The other actually made my skin look and feel fresh and alive (loved the coffee which this does not have). This one just sits on top of skin sheerly, not really concealing the under eye. doesn't have that seamless blend the other had. The other was so rich this is so sheer. Well people, why did you change the formula? Please bring back the other. This is not worth the money, I won't be buying it again. This was my favorite concealer, it was actually the best I have ever used. This new one is below average. Sorry to write a bad review, I just don't understand why the formula was changed. There are some good ingredients in this but not the impressive impact of the other.
My holy grail for dry, acne prone skin!
5 out of 5 stars
Therese - 3 years ago
originally posted on http://w3llpeople.com/
I use this product as a foundation since I need high coverage everywhere. While actively breaking out, this concealer does a great job at covering redness and making my face all one color again. For me, it's important to apply a base of moisturizer, then apply the product with my fingers in a tapping motion to help melt the concealer. I also mix two shades to get a perfect color year round!
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
SandEmama - 3 years ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
Love it! I’ve done a lot of research on clean make up brands and this comes highly rated. Good ingredients, and a very little bit goes a long way! I ordered the 7C and I have fair skin but I’m tan from vacation right now. Very thick and creamy, I used about the size of a sesame seed for under both my eyes and I have nice tired mom eyes :)
Creamy, smooth, and does the job
4 out of 5 stars
Abbie - 3 years ago
originally posted on http://w3llpeople.com/
I am not someone who likes full coverage, I still like to see my freckles and other details on my face. This concealer worked really well in covering my pimples and overly red spots. It was soft, creamy, and easy to blend. It does stay pretty tacky and creamy feeling unless you powder it well, so if that would bother you then I don't recommend it.
Not Impressed
1 out of 5 stars
Mandy - 3 years ago
originally posted on http://w3llpeople.com/
I had high hopes for this product and I love that it is EWG certified. However, it is SUPER thick and does not spread well. I found myself either tugging my skin to spread it or having to mix it with lotion for it to spread but then I wouldn't end up with the shade I desired. It would also be better if it was designed to apply directly under the eyes like with a sponge built-in to the product of something.
Disappointed
3 out of 5 stars
MDG - 3 years ago
originally posted on http://w3llpeople.com/
I really wanted to like this product. I was excited about the cleaner ingredients and it really does help brighten. However, the formula does not work for my combo skin. I purchased 2 bottles, hoping the second would be better but it was not. The consistency looked different when squeezed out of the tube as the the first bottle had a lot of separation but it did not seem to make a difference with application of wearability. The product creases into my skin and practically melts away in less than 2 hours. I like to put a little concealer over my lids to help with color correction and while it does that the creasing is horrible. I have to put a primer and powder to "help" with creasing, even when I'm not applying eye shadow or anything else on my eyes. I have tried numerous primers and different powders trying to make this work but it just does not work for me. It doesn't work in the cooler months when my skin is a little drier and definitely not in the warmer months.