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Wet n Wild Cloud Pout Soft Blur Matte Lipstick - 0.11oz
$4.79
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
- Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
- Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
- Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color.
Directions: Easily apply and build to your desired look.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Easily apply and build to your desired look.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Balm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Skin Texture Improvement, Brightening
Net weight: .11 Ounces
TCIN: 89259311
UPC: 077802161406
Item Number (DPCI): 052-03-9354
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, synthetic wax, phenyl trimethicone, silica, dimethicone crosspolymer, flavor/aroma, triethoxycaprylylsilane, phenoxyethanol, silica dimethyl silylate, caprylyl glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexylglycerin, hexylene glycol, benzyl benzoate, anise alcohol, [+/- (may contain): yellow 5 lake (ci 19140), red 7 lake (ci 15850), titanium dioxide (ci 77891), red 30 lake (ci 73360), red 28 lake (ci 45410), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), blue 1 lake (ci 42090). [2307-1].
Shipping details
Estimated ship dimensions: 3 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 372 reviews
easy to apply: 4.29 out of 5
easy to remove: 4.33 out of 5
long lasting: 3.15 out of 5
quality: 3.55 out of 5
value: 3.76 out of 5
62% would recommend
24 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025
- Skin tone: Light
- Eye color: Blue
Hard pass.
Nice color, super drying.
2 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2025Verified purchase
Doesn't Last
I wish they had these in store or the listing pictures came with any sort of swatch or comparison on different models/skin tones. Basically, I bought what I thought might be a deep berry color by the look of the picture. “I’m Shy” ended up being more bright pink/ magenta on my light, cool toned skin. It got very dry after 20 ish minutes on the lips and was totally faded off my lips in less than an hour, with no eating or drinking.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2025Verified purchase
- Eye color: Brown
- Skin concern: Pores, Dark circles, Sensitivity
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
Beautiful lipstick balm
This is such a beautiful buttery lipstick that goes on like a balm but can be layered up to be more of a lipstick. Reminds me of Violette_FR
3 out of 5 stars
18 March, 2025
originally posted on WetnWild
Wild Not Wet
I thought Bali Blossom was a nice red/orange shade and was hoping the formula wasn't as dry as some of your other lipsticks. It is a pretty color, but quite soft--even for someone blonde/blue eyed like myself.. Also it goes on very dry, requiring a clear lip balm beforehand. Your company has several pluses--reasonable prices, cruelty and scent free. Products need some improvement, though.
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2025Verified purchase
- Hair color: Black
- Skin type: Normal
- Eye color: Black
- Skin tone: Medium
Dupe for Violette Bisou Balm
Totally an inexpensive dupe for Violette’s Bisou Balm. Violette is $29. This is less than $5. Trust me when I say it is a dupe. I will be buying multiples of all the colors!
4 out of 5 stars
14 February, 2025
originally posted on WetnWild
Too much silicone-similar to Fwee
I have the shade Bali Blossom. The formula is really nice, however I have come to dislike silicones in my lip products. I prefer not to ingest plastic if I don't have to. Something to be aware of if you plan to eat or drink while wearing. These give off a similar vibe to the Korean brand Fwee's pudding pots
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily, Combination
- Skin concern: Redness, Dark circles, Pores, Sensitivity, Sun damage, Uneven skin tone, Puffiness
- Hair color: Brunette
- Eye color: Green
Light, Creamy Matte Lipstick
While the shade I bought isn't for me, I love this formula! This is a great creamy matte lipstick with good pigment, that doesn't accentuate the dry spots on my lips. And while it's a matte finish, it's not drying at all. I also appreciate the light sweet vanilla/sugary scent. I've already ordered two other shades for delivery. And for the price? *Chef's Kiss*
4 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2025Verified purchase
- Eye color: Brown
- Hair color: Auburn
- Skin concern: Puffiness, Dark circles
- Skin type: Normal
- Skin tone: Light
Good, but color is a littke different from pic
I definitely like this. However, I feel like the color (I’m Shy) is quite a bit different from what the picture looks like. The picture looks a little deeper and more muted but when I put it on, it’s got a bit of red to it.. I love the velvety texture and it definitely has that blurred, matte, just kissed look. I bought this and another color because I wanted something that was an inexpensive dupe for Bisou Balm. I have never tried Bisou Balm, but the effect this is giving is giving what I had in mind. Some people are saying it’s drying, but I don’t find it super drying. I knew it was going to be blurred and Matte. I would say just make sure your lips are hydrated and exfoliated before using it, for the best result.
5 out of 5 stars
25 January, 2025
originally posted on WetnWild
(no review title)
I bought the color I'm Shy. Velvety soft, beautiful color. I love it. Would like to see more cool toned colors. Would definitely repurchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2024Verified purchase
Worst
Terrible ……………………….. i don’t recommend this!
2 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2024Verified purchase
- Skin type: Combination
- Skin tone: Medium
Lipstick keeps falling off
Was just ok. The lipstick came off of the vessel. A bit drying on the lips. I do like the blurred matte look.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2024Verified purchase
- Eye color: Blue
- Hair color: Red
- Skin tone: Light
- Skin type: Dry
Everyday lippie
Good alternative for generation g. nice sheer color, but not too sheer it’s invisible. Feels really comfy on the lips!
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2024Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Puffiness, Dark circles, Uneven skin tone, Pores, Acne
Really beautiful color
Really love this color (nude for love) and formula… does not feel like I have anything on and, for me, it is the perfect “lipstick/no lipstick” look. I just purchased two more!
5 out of 5 stars
26 September, 2024
originally posted on WetnWild
We need more shades please!
My new no guilt go to! Use every day Each color I buy two - one for home one for my work makeup bag. Such a great value and dupe for the current "just bitten"/"just kissed" trend. Granted - does not last as long as the french brand so I reapply a few times (4?) a day BUT I don't need a mirror for it and more of a chapstick style reapply. Second - it isn't really drying its more that if you use powder or eat something it will collect "crumbs" so after lunch I will wipe first then reapply. Can be used with a lip liner contour but the blurr is so nice I almost never do. Three - pigment is strong but lipstick is matte shear so the effect is from the texture not the color. Also the shades are a shade off of look with more pink like I'm Shy has more pink, and so does the red one. Nude one has a little more coral. Fourth- its over 80% less the cost of that other brand for the same effect. So much more affordable and you don't worry about losing or dropping. We just need more shades now please! Highly recommend !
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2024Verified purchase
Perfect dupe at a fraction of the price
This is exactly like the Glossier Generation Generation G and The Violette Bisou Balm. It's a perfect matte blurred out lipstick. The bad reviews are not understanding what this is supposed to be. It's actually perfect.
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2024Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Redness, Dark circles, Cuticles, Pores, Dullness, Sensitivity, Sun damage, Uneven skin tone, Puffiness, Cellulite
- Hair color: Auburn
- Eye color: Blue
Such a pretty color!
So pretty! I haven't tested longevity but I would assume it wears off quickly like most cheaper products do. Maybe setting spray could help.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2024Verified purchase
Red color barely visible.
Barely showed up. More like a light tinted chapstick.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2024Verified purchase
- Hair color: Grey
- Skin tone: Light
- Skin concern: Aging
- Skin type: Normal
Only good for pics
Color is WAY off from depicted online. Dry feel on the lip. I have it one star because it photographs well. Off camera I appear to be dead . I have blue eyes , light skin, brown grey hair for reference (see pic )
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2024Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Puffiness
- Skin tone: Light
Red lipstick
Long lasting good price not so bright red
4 out of 5 stars
21 June, 2024
originally posted on influenster.com

Everyday beauty
[This review was collected as part of a promotion.] Buttery and soft. I love how it hydrated my lips and made them look pretty. Wish it was in my shade but I think a good everyday color. It’s price can’t be beat either