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Wet n Wild Color Icon 10-Pan Eyeshadow Palette - 0.42oz
$5.49
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Eligible for registries and wish lists
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About this item
Highlights
- 10-pan shadow palettes featuring matte, satin, shimmer, and metallic finishes
- Rich pigment and high payoff formula blends effortlessly with a soft glide application
- Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones
- Long-wearing, Fragrance-free, Gluten-free, Vegan
- Cruelty-free
Description
Our tried and true and now NEW Color Icon 10-Pan Shadow Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these Shadow Palettes – each one is a true 10!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Matte, Shimmer, Satin
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Defining
Net weight: .42 Ounces
TCIN: 80028908
UPC: 077802140746
Item Number (DPCI): 052-03-4031
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic fluorphlogopite, talc, magnesium myristate, dimethicone, caprylic/capric triglyceride, silica, boron nitride, simmondsia chinensis (jojoba) seed oil, trimethylsiloxysilicate, triethoxycaprylylsilane, calcium aluminum borosilicate, phenoxyethanol, microcrystalline cellulose, caprylyl glycol, ethylhexylglycerin, hexylene glycol, o-cymen-5-ol, ethylene/propylene/styrene copolymer, butylene/ethylene/styrene copolymer, water/eau, tin oxide, aluminum hydroxide, [+/- (may contain/peut contenir): titanium dioxide/ci 77891, mica, red 30/ci 73360, iron oxides/ci 77491, ci 77492, ci 77749, red 40 lake/ci 16035, red 7 lake/ci 15850, ultramarines/ci 77007, manganese violet/ci 77742, red 6/ci 15850].' '
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 2.6 inches length x 4.3 inches width x 0.5 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Please. Explain where the marked "*not for use around eyes" shadows are supposed to go!?!? Why are there "shadows" in this pan that can not be used as shadows!?!
submitted by Jerseylady - 3 years ago
A: Hello Jerseylady, I was not able to find anything that said not use to use around the eyes but all of these shadows can be used on the lid and lower lash line. The formula is also completely vegan and cruelty free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
The Wet n Wild 10 Pan Eyeshadow Palette is praised for its vibrant colors, pigmentation, and affordability. Guests appreciate the variety of shades and finishes, making it versatile for both day and night looks. However, some shades are marked as not safe for use around the eyes, which has caused concern among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 543 reviews
easy to apply: 4.17 out of 5
easy to remove: 4.22 out of 5
long lasting: 3.42 out of 5
quality: 3.44 out of 5
value: 3.53 out of 5
50% would recommend
22 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
- Skin tone: Medium
- Hair color: Black
- Eye color: Black
- Skin type: Oily
Difficult to open
I couldn’t even open the palette
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin concern: Aging
- Hair color: Blonde
- Skin type: Dry
Failed product
The product is great but the packaging is terrible. I cannot get the container to open .
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2025Verified purchase
- Skin concern: Dark circles
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
Eyeshadow
I love this eyeshadow palette it’s my favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
- Hair color: Auburn
Poor quality
It’s difficult to get to show up on skin and you have to mash hard to get it on your brush.
4 out of 5 stars
9 September, 2024
originally posted on WetnWild
(no review title)
It's really pigmented, It's my shades and in my favorite colors so I had to get it!
5 out of 5 stars
18 July, 2024
originally posted on influenster.com

Great colors for everyday use
This is a great everyday Wear especially if you are a beginner in the makeup game. It has great pigmentation and will blend easily. I do notice on the shimmer colors it's best to use your finger or a glitter glue to make it pop out more. Using a brush will not do much. There is not to much fallout when I am applying it. The packaging is very simple and easy to open. The price is great for a drugstore eyeshadow quad.
4 out of 5 stars
8 July, 2024
originally posted on influenster.com

Heart and Sol palette
It’s housed in the standard plastic case. It doesn’t have a mirror or come with brushes. These are pretty pigmented, to the point that several stain. They pretty much apply the same color as they appear in the pan. They’re more towards the orange side. They’re pretty smooth and blend nicely. I did get some fallout, but nothing major. They didn’t go on chalky or patchy. They wore quite well without a primer, last for about 6 hours before I saw minimal creasing, no fading though. I would definitely recommend getting them.
2 out of 5 stars
23 June, 2024
originally posted on WetnWild
Read the label first!
I love the colors but READ THE BACK LABEL carefully, it states #7 (in the Nude Awakening color) is NOT FOR USE AROUND EYES! Unbelievable that it is included in the EYEshadow kit!!!! I’m glad I read that before I applied it. Had I realized before it was opened, I would’ve brought it back to the store for a refund. I’m furious that they can get away with this.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Dullness, Uneven skin tone
- Hair color: Brunette
- Eye color: Hazel
Not the best. Can't use all shades on eyes
I don't wear eyeshadow often, so I'm not interested in spending a ton of money on a palette that will remain mostly untouched. And therefore I'm not too picky on formula because >10 bucks will only get you so far. The quality is fine overall. One of the shimmers barely shows up, unfortunately. The mattes are a little powdery but not too awful. The dark shades are fine for using as a powder liner, which is mostly what I use the palette for. But be warned, the reddish burgundy matte shade says it isn't supposed to be used around the eyes. What on earth am I supposed to use it for then? Why bother including it in a reformulation of a palette that has been known and used for over a decade as an eyeshadow palette? Feels like a waste. The packaging is really not that bad for the price. Overall, not thrilled and wouldn't repurchase.
5 out of 5 stars
26 February, 2024
originally posted on WetnWild
Beautiful pallet
My daughter and I love this pallet. We love it so much we both bought 6 a piece. 😬😬 I know a bit extreme but when u find something you like then you can’t have enough of it. Also, makeup is discontinued so often that when you want more …its already unavailable 🫤
2 out of 5 stars
2 December, 2023
originally posted on WetnWild
Fire Whoever Designed the Package
Whoever designed/chose this packaging for the pallette needs to be put out of a job, it is impossible to open without wedging something in the clasp, I was trying so hard to open it it came out of my hands and broke on the ground. The colors really aren’t that great either. Rare wet and wild L
2 out of 5 stars
16 November, 2023
originally posted on WetnWild
Disappointing
So disappointed in the new palette. I had the OG and loved it to death. I hit pan on every color. I went to repurchase and they had revised the packaging and reformulated it. The quality is just not as good. I ended up giving it to my niece to play with.
5 out of 5 stars
2 November, 2023
originally posted on WetnWild
Great for day/night looks on lots of skin tones
I LOVE this palette! This is my current "go to" and the size is perfect for travel! The mix of both light/dark and matte/shimmer has made it my current fave!
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2023Verified purchase
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Dark circles, Redness, Puffiness, Cellulite, Aging
Great value
Great value, love the colors
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2023Verified purchase
In Love
These wet n wild pallets are some of my favorites. I now have the 2 that work best with my eyes (hazel) and that I would actually use. The quality is amazing; not flaky, shows well, blends well, lasts - the works. Highly recommend.
5 out of 5 stars
27 May, 2023
originally posted on influenster.com

Great palette!
I picked up this palette randomly on my way to a wedding when I forgot to bring one of my eyeshadow palettes I already have. This has become one of my go to palette’s now! The colors are gorgeous and have such pigment to them! I would continue to buy this palette!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 April, 2023Verified purchase
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Oily
Some shades not for use on eyes
This product states to not use on or around the eyes. I wish I would have noticed the fine print before purchasing.
4 out of 5 stars
23 February, 2023
originally posted on influenster.com

Decent but light
It’s a decent little palette, but leans on the light side. I had so many neutrals didn't end up reaching for this one much so I decluttered it. Not bad though.
5 out of 5 stars
18 January, 2023
originally posted on influenster.com

Good
It is very pigmented and very good, they are used for any occasion and easy to store for trips, it is the best I recommend
5 out of 5 stars
8 January, 2023
originally posted on influenster.com

Wet n wild palette
I love this palette ! Is so pigmented and has great colors to choose from! Would definitely recommend to you if you don’t like bright colors and also just in general ! 🙂