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Wet n Wild Photo Focus Dewy Foundation - 1 fl oz
$4.99 ($5.25/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Ultra-lightweight, moisturizing formula
- Helps minimize the appearance of pores
- Blends seamlessly and blurs imperfections
- Delivers buildable coverage and a long-lasting, hydrating glow
- Talc-free, Gluten-free, Cruelty-free, Vegan
Description
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Skin Texture Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76727008
UPC: 077802115300
Item Number (DPCI): 052-03-6351
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].' '
Shipping details
Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild foundation is a favorite among guests for its impressive full coverage and lightweight feel, making it suitable for various skin types. It provides a beautiful dewy finish that lasts throughout the day, even in humid conditions. Many guests appreciate its affordability and the wide shade range, allowing for a perfect match. Its buildable formula and easy application make it a go-to choice for both everyday wear and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 161 reviews
easy to apply: 4.71 out of 5
easy to remove: 4.87 out of 5
long lasting: 3.7 out of 5
quality: 4 out of 5
value: 4.35 out of 5
70% would recommend
27 recommendations
5 out of 5 stars
4 June, 2025
originally posted on WetnWild
Favorite
I love it! It’s my favorite foundation since forever
5 out of 5 stars
29 April, 2025
originally posted on WetnWild
Love the dewy foundation
I am on my fourth bottle of this foundation i like it just as much as my more expensive ones! I also got my daughter and my best friend wearing it now!!
5 out of 5 stars
21 April, 2025
originally posted on WetnWild
Buy it now
Love it. Its amazing coverage and looks so pretty on skin gets a bit oily fast but i still love wearing it as an oily girl
5 out of 5 stars
28 December, 2024
originally posted on WetnWild
Get Some
Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
5 out of 5 stars
29 July, 2024
originally posted on influenster.com

Overall, it’s a reliable, affordable option for a natural look
I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2024
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Pores, Blackheads
Even better than expensive brands !!! Idk how!
In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2024
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
Wet n wild foundation
I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
5 out of 5 stars
23 May, 2024
originally posted on WetnWild
Good Stuff!
Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
5 out of 5 stars
11 April, 2024Verified purchase
- Skin concern: Uneven skin tone
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
Love this!
I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
5 out of 5 stars
18 March, 2024
originally posted on WetnWild
Love this foundation
I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
4 out of 5 stars
12 October, 2023
originally posted on WetnWild
Natural
This foundation is very nice and light. It gives a natural look but polished at the same time. I receive a lot of inquiries about what foundation I use.
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2023
- Skin tone: Medium
- Hair color: Auburn
- Eye color: Brown
- Skin concern: Blackheads, Dark circles, Pores
- Skin type: Combination
Glowy look
I accidentally stumbled upon this foundation and oh my god. I am shock for the price how well it worked. It’s perfect for summer for a fresh glowy look. I don’t feel like I’m wearing makeup when using this foundation. I have combination skin and I only set my nose and under eye and it help up well. Absolutely recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2023Verified purchase
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
Love this foundation
I really like this foundation. It’s really smooth on my face. It doesn’t feel heavy or thick on my face. I will definitely buy more.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2023Verified purchase
- Skin type: Dry
- Skin concern: Uneven skin tone, Aging, Sun damage, Dullness
- Hair color: Blonde
- Eye color: Brown
- Skin tone: Medium
Great for older skin.
Love this foundation. So bummed you are no longer carrying it.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2023Verified purchase
- Eye color: Brown
- Skin tone: Light
- Skin concern: Dark circles, Redness, Aging, Acne, Puffiness, Blackheads, Uneven skin tone, Sensitivity, Pores
- Hair color: Brunette
- Skin type: Combination
Flawless dewey skin!
This makes my skin look flawless! I wish a little went a long way but i dont care. This is the best and ill def repurchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2023
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
- Hair color: Brunette
I dont like this.
Definitely don’t buy if you have oily skin. Looked great and dewy at first but after a couple of hours you are an oily mess. And no matter how much powder I put over it separated and looked super patchy by the end of the day.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2023Verified purchase
- Skin concern: Aging, Redness, Dark circles, Sensitivity
- Hair color: Brunette
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
Don't bother
Horrible & streaky! Extremely affordable, but not even worth the price
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2022Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin type: Normal
- Skin tone: Medium
Great product
Great product, always have to have this
3 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2022
Nice glow but causes breakouts
I really like the way this foundation looks. However caused me to breakout. i know it was this because I was breaking, so I stopped using it for a week and my face cleared. just to be sure I started using it again then 2-3days later bad breakout on my forehead and jaw line.
5 out of 5 stars
14 November, 2022
originally posted on WetnWild
Flawless coverage
Love this foundation. Exellent coverage. Makes me look younger. Color match is perfect for my medium skin tone.