New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 2 of 4Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 3 of 4Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 4 of 4
Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 1 of 4

Wet n Wild Photo Focus Dewy Foundation - 1 fl oz

$4.99 ($5.25/fluid ounce)

ColorCaramel
  • Porcelain
  • Shell Ivory
  • Soft Ivory
  • Nude Ivory
  • Rose Ivory
  • Soft Beige
  • Buff Bisque
  • Golden Beige
  • Cream Beige
  • Bronze Beige
  • Classic Beige
  • Desert Beige
  • Amber Beige
  • Caramel
  • Toffee
  • Golden Almond

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Ultra-lightweight, moisturizing formula
  • Helps minimize the appearance of pores
  • Blends seamlessly and blurs imperfections
  • Delivers buildable coverage and a long-lasting, hydrating glow
  • Talc-free, Gluten-free, Cruelty-free, Vegan

Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Skin Texture Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76727008
UPC: 077802115300
Item Number (DPCI): 052-03-6351
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].' '

Shipping details

Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The Wet n Wild foundation is a favorite among guests for its impressive full coverage and lightweight feel, making it suitable for various skin types. It provides a beautiful dewy finish that lasts throughout the day, even in humid conditions. Many guests appreciate its affordability and the wide shade range, allowing for a perfect match. Its buildable formula and easy application make it a go-to choice for both everyday wear and special occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 161 reviews
    easy to apply: 4.71 out of 5
    easy to remove: 4.87 out of 5
    long lasting: 3.7 out of 5
    quality: 4 out of 5
    value: 4.35 out of 5
    70% would recommend
    27 recommendations
    5 out of 5 stars
    4 June, 2025
    originally posted on WetnWild
    Image

    Favorite

    I love it! It’s my favorite foundation since forever
    Helena Rose
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2025
    originally posted on WetnWild
    Image

    Love the dewy foundation

    I am on my fourth bottle of this foundation i like it just as much as my more expensive ones! I also got my daughter and my best friend wearing it now!!
    Beautybuster
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2025
    originally posted on WetnWild
    Image

    Buy it now

    Love it. Its amazing coverage and looks so pretty on skin gets a bit oily fast but i still love wearing it as an oily girl
    Emilias
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2024
    originally posted on WetnWild
    Image

    Get Some

    Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
    Sunchik
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 July, 2024
    originally posted on influenster.com
    Image

    Overall, it’s a reliable, affordable option for a natural look

    I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
    gladisg18
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 July, 2024
    • Eye color: Brown
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Pores, Blackheads

    Even better than expensive brands !!! Idk how!

    In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
    Hvo
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 July, 2024
    • Skin tone: Light
    • Eye color: Brown
    • Skin type: Combination
    • Hair color: Brunette

    Wet n wild foundation

    I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
    Miley
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 May, 2024
    originally posted on WetnWild
    Image

    Good Stuff!

    Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
    JeepinJenny
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2024Verified purchase
    • Skin concern: Uneven skin tone
    • Skin type: Combination
    • Eye color: Blue
    • Hair color: Blonde
    • Skin tone: Light

    Love this!

    I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
    Csimpson
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2024
    originally posted on WetnWild
    Image

    Love this foundation

    I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
    AnKr
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    12 October, 2023
    originally posted on WetnWild
    Image

    Natural

    This foundation is very nice and light. It gives a natural look but polished at the same time. I receive a lot of inquiries about what foundation I use.
    Brena
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 June, 2023
    • Skin tone: Medium
    • Hair color: Auburn
    • Eye color: Brown
    • Skin concern: Blackheads, Dark circles, Pores
    • Skin type: Combination

    Glowy look

    I accidentally stumbled upon this foundation and oh my god. I am shock for the price how well it worked. It’s perfect for summer for a fresh glowy look. I don’t feel like I’m wearing makeup when using this foundation. I have combination skin and I only set my nose and under eye and it help up well. Absolutely recommend.
    Color is white
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2023Verified purchase
    • Hair color: Black
    • Skin tone: Medium
    • Skin type: Combination
    • Eye color: Brown

    Love this foundation

    I really like this foundation. It’s really smooth on my face. It doesn’t feel heavy or thick on my face. I will definitely buy more.
    Mommy2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 January, 2023Verified purchase
    • Skin type: Dry
    • Skin concern: Uneven skin tone, Aging, Sun damage, Dullness
    • Hair color: Blonde
    • Eye color: Brown
    • Skin tone: Medium

    Great for older skin.

    Love this foundation. So bummed you are no longer carrying it.
    Jodie
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2023Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Dark circles, Redness, Aging, Acne, Puffiness, Blackheads, Uneven skin tone, Sensitivity, Pores
    • Hair color: Brunette
    • Skin type: Combination

    Flawless dewey skin!

    This makes my skin look flawless! I wish a little went a long way but i dont care. This is the best and ill def repurchase.
    WhatDesSays
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 January, 2023
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Oily
    • Hair color: Brunette

    I dont like this.

    Definitely don’t buy if you have oily skin. Looked great and dewy at first but after a couple of hours you are an oily mess. And no matter how much powder I put over it separated and looked super patchy by the end of the day.
    Briana
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 January, 2023Verified purchase
    • Skin concern: Aging, Redness, Dark circles, Sensitivity
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Oily
    • Eye color: Brown

    Don't bother

    Horrible & streaky! Extremely affordable, but not even worth the price
    Bea
    value: 1 out of 5
    quality: 1 out of 5
    easy to remove: 5 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 November, 2022Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Normal
    • Skin tone: Medium

    Great product

    Great product, always have to have this
    Konny
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 3 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    28 November, 2022

    Nice glow but causes breakouts

    I really like the way this foundation looks. However caused me to breakout. i know it was this because I was breaking, so I stopped using it for a week and my face cleared. just to be sure I started using it again then 2-3days later bad breakout on my forehead and jaw line.
    Rac123
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 November, 2022
    originally posted on WetnWild
    Image

    Flawless coverage

    Love this foundation. Exellent coverage. Makes me look younger. Color match is perfect for my medium skin tone.
    REIJI
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy