$2.29 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof, long-lasting 16 hour formula
- Glides on effortlessly to deliver instant color payoff
- Breakup-proof, smudge-proof, cry-proof and humidity-proof
- Delicately glides on super-saturated color
- Ophthalmologist-tested and safe for contact lens users and Vegan
Description
Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Easy to use, even for beginners, and delivers any look you desire - from a thin line to a bold, dramatic wing. Smudge-proof, cry-proof and humidity-proof. Apply liner as close to the lash line as possible, along the length of the lid. Rub the liner back and forth in small sections across the lash line for full coverage.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Waterproof
TCIN: 76726992
UPC: 077802114921
Item Number (DPCI): 052-03-4135
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic wax, dimethicone, caprylic/capric triglyceride, peg-32, isododecane, phenylpropyldimethylsiloxysilic ate, quaternium-18 hectorite, methyl methacrylate crosspolymer, lauroyl lysine, trimethylsiloxysilicate, vp/hexadecene copolymer, propylene carbonate, isobutylmethacrylate/bis-hydro xypropyl dimethicone acrylate copolymer, polyisoprene, polyhydroxystearic acid, disteardimonium hectorite, [+/- (may contain/peut contenir): mica, iron oxides/ci 77491, 77499, black 2/ci 77266].' '
Shipping details
Estimated ship dimensions: 0.55 inches length x 1.44 inches width x 6.24 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with many praising its affordability and staying power, while others express disappointment over quality issues such as breakage and unpleasant odors. Guests appreciate the variety of colors and the ease of application, making it a staple in their makeup routines. However, concerns about consistency and performance have led some to reconsider their loyalty to the brand. Overall, it remains a popular choice for budget-conscious makeup lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1141 reviews
easy to apply: 3.68 out of 5
easy to remove: 3.77 out of 5
long lasting: 3.78 out of 5
quality: 3.43 out of 5
value: 3.83 out of 5
60% would recommend
80 recommendations
Wet and wild
4 out of 5 stars
Thumbs up graphic, would recommend
Fran - 12 days ago
- Skin tone: Medium
- Eye color: Brown
- Hair color: Grey
- Skin concern: Aging
- Skin type: Normal
My sister loves it works well for her
Best Retractable Eyeliner
5 out of 5 stars
- 17 days ago
originally posted on WetnWild
Covergirl used to have a product like this, they discontinued it and I tried so many brands, expensive and cheap. By far, this is the best retractable eyeliner I've found. My eyes are 74 years old and it still goes on as smooth as can be. And most of all, it is cruelty free.
Would not recommend, it has an odor
1 out of 5 stars
Thumbs down graphic, would not recommend
Stewart - 17 days ago, Verified purchaser
Stinks, smells like it was on a fish truck
fish smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Ali Lyn - 26 days ago, Verified purchaser
this eyeliner smells like fish so gross
No Smudges!
5 out of 5 stars
Thumbs up graphic, would recommend
SY - 1 month ago, Verified purchaser
- Skin concern: Uneven skin tone
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
Works great on hooded/monolid eyes. Eyeliner on my waterline has always been a struggle because it smudges. BUT THIS, does not budge all day. Definitely need makeup remover to fully get it off.
Black Cat Eyes
5 out of 5 stars
maryb833_9652 - 2 months ago
originally posted on influenster.com

Classic packaging. Creamy formula. Hyper pigmented. Inexpensive. The eyeliner is pretty durable and the tip doesn’t snap off during application.
Breakups don't have to hurr
5 out of 5 stars
bellaa137_2123 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This liner is amazing. It glides on smooth, the packaging is easy to carry, very pigmented. I enjoy the company as an affordable option for makeup. The waterproofing for this is very well formulated
Stays around longer than your boyfriend
5 out of 5 stars
Jillybean2025 - 2 months ago
originally posted on WetnWild
This eyeliner is by far the best I've ever tried. I bought the Breakup Proof eyeliner thinking it was just a marketing technique, but no, its true to its name. This eyeliner held on longer than my boyfriend did in my last relationship. I wore it the day everything went down and it stuck through the buckets of tears. It's bold, dramatic, and it stays put...basically everything I'm trying to be right now. Would I recommend? 100% Whether you're going through heartbreak, just need a good cry, or are looking for an eyeliner that will stay on through the humid summer days, this one is for you. Get you an eyeliner that stays around when he doesn't. 💙
Nice and affordable eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Kpbaby - 2 months ago, Verified purchaser
This was a great eyeliner so much better than the pencils i usually use
Worth every penny…
5 out of 5 stars
rainbow86_7619 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this Wet N Wild’s retractable gel eyeliner. I’ve been using the color charcoal, I usually use black but lately grayish colors have been my go to. Gray for some reason makes my eye color pop. Its super easy to get a nice straight line without constantly having to use a qtip to fix it. Comfortable to hold, glides right on & it last all day long. Im a sweater, my eye makeup usually wears off or smears because of sweating. Not this gel eyeliner, plus its super affordable you definitely cannot go wrong. I highly recommend especially if you use eyeliner on your top eyelid to define your eyeshadow or to make your eye color pop.
Its smooth
5 out of 5 stars
tiaunilashae_2370 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This eyeliner is so smooth and creamy. It glides on my waterline so well. I don’t have to drag it or tug it. It also doesn’t run and I have sensitive eyes.
Good!
4 out of 5 stars
keirah25_7433 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It works very well and goes in very smooth. And the color was perfect! It really made my eyes pop! Super easy to put on as well! I would definitely get it again!
A budget friendly eyeliner
3 out of 5 stars
vickyl57_8584 - 3 months ago
originally posted on influenster.com

When it comes to travel makeup, I like to keep things budget-friendly—since eyeliner seems to mysteriously vanish in my bag. That said, I still want something that enhances my look, applies effortlessly, and doesn’t smudge. This eyeliner checks all the boxes! The waterproof formula ensures a smudge-proof finish, and the retractable design makes it easy to use on the go. Applying it is a breeze—the gel formula glides smoothly, making precision effortless. I especially loved the sharp tip it had initially, which helped create clean, defined lines. Over time, though, the tip dulled, making detailed application trickier. Even so, the soft gel consistency still allows for an easy, smooth application. Considering the affordability and the reliable performance, this liner is a solid pick for anyone looking for a travel-friendly option that doesn’t compromise on quality.
Just ok. 😳
3 out of 5 stars
vaninac2_8223 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The color is lovely, but the pen keeps breaking! I can’t even draw a line. Packaging is great, it is very well sealed, so the product arriving dry tells me it’s not that great.
Buy Now
4 out of 5 stars
- 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Super pigmented love the application and how waterproof it is LASTS ALL DAY <3 deff worth it would recommend for everyone. Used it during esti school.
love it
5 out of 5 stars
elenet6_7658 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] waterproofing and pigment productsZ comeing with good packaging. i like application technique it realy is woth every penny it costs. high recommended
Nancy
5 out of 5 stars
Thumbs up graphic, would recommend
loco - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
It is very nice pencil
Waterproof Liner
4 out of 5 stars
elycet1_8682 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is indeed waterproof. When I went to rinse my face to see if it would smudge it did not and I was very happy with this product and the color. Great product
Great Gel eyeliner for your Buck.
4 out of 5 stars
soleiriee_2072 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Gel liner was easy to apply to the eyes. It glided on smoothly. The eyeliner is pigmented. With allergy season and my eyes watering constantly. I can say this gel eyeliner is definitely waterproof. I did not see any smudging.
i love wet and wild
5 out of 5 stars
annas1_4329 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love wet and wild makeup. i did choose the wrong color or eye liner. the value for money is great because the wet and wild products are amazing. it’s very waterproof in my opinion.