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Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Fruity Cereal - 5lb - 2 of 3Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Fruity Cereal - 5lb - 3 of 3
Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Fruity Cereal - 5lb - 1 of 3

Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Fruity Cereal - 5lb

$99.99

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At a glance

About this item

Highlights

  • High-Quality Protein and Essential Amino Acids: Made with 3 different whey sources, each serving provides 24 grams of complete protein with 11 grams of naturally occurring EAAs, including 5 grams of BCAAs.
  • Three-Whey Benefits: Whey Protein provides an exceptional combination of great taste, simple preparation, and vital amino acids to assist muscle recovery and rebuilding after workouts.
  • Anytime Formula: Well suited for post-workout recovery, Whey Protein is versatile enough to be used in the morning, afternoon, or between meals to help meet your daily protein targets.
  • Clean Manufacturing: Proudly made in the USA in our own state-of-the-art facility with the finest globally sourced ingredients. As an Informed Choice certified product, Whey Protein is also independently tested for banned substances.
  • Directions: Add one scoop of Whey Protein to 6-8 fluid ounces of cold water, milk, or your favorite beverage. Stir, shake, or blend for about 30 seconds, until smooth.
  • Approximate Sizing: *Weights are rounded to the nearest pound. Product servings per container vary slightly between flavors.

Description

Our 100% whey formula delivers an exceptional mix of high-quality protein, simple preparation, and great taste. Made with three different whey sources, each scoop provides 24g of protein along with 11g of naturally occurring EAAs. Factor in effortless mixability plus a large assortment of flavors and it's apparent Whey Protein is an overachiever in every way.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24 mg
TCIN: 1010652625
UPC: 196671009708
Origin: Made In USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Serving Size: 33 g

Serving Per Container: 68

Amount

Calories: 130
% Daily Value*
Total Fat 2g3%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 80mg27%
Sodium 75mg3%
Total Carbohydrate 4g1%
Dietary Fiber 0g0%
Sugars 2g
Added Sugars 0g0%
Protein 24g48%
Vitamin D 0mcg0%
Calcium 160mg15%
Iron 0mg0%
Potassium 130mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein concentrate, whey protein isolate, hydrolyzed whey protein isolate), contains 2% or less of natural and artificial flavors, cellulose gum, xanthan gum, beet root powder (color), sucralose, acesulfame potassium, soy lecithin, sunflower lecithin.

Allergens & Warnings:

Product intended for healthy active adults. Keep out of reach of children., Notice: Use this product as a food supplement only. Do not use for weight reduction. See nutrition information for cholesterol content., Contains: Milk & Soy.

Shipping details

Estimated ship dimensions: 8 inches length x 8 inches width x 11.25 inches height
Estimated ship weight: 5 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Rule One Proteins

Return details

This item cannot be returned; please reference our return policy for more information.
See the return policy for complete information.

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4.8 out of 5 stars with 131 reviews
5 out of 5 stars
27 August, 2026
originally posted on Rule One Proteins
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Took a Big Risk

I was looking for something that reminded me of the cereals i ate as a kid since I do a lot of cream of rice and oats in the morning with my protein powder! This one was IT! It took me back to my childhood immediately!
JustinK
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5 out of 5 stars
28 November, 2025
originally posted on Rule One Proteins
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Great Protein!

Rule One has great proteins! The powder consistency is awesome and dissolves quickly with no clumps not to mention great flavor! The variety of flavors can't be beat. Hands down love everything about Rule One!
Did you find this review helpful?
1 out of 5 stars
14 October, 2025
originally posted on Rule One Proteins
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New formula

I’ve been using this product for years. Just received my new container with the claim new look same great product. Taste is different, texture is different, doesn’t mix nearly as well as it used to. I’ve recommended your product to many people and am sorry to say that I will never purchase this product again.
Travis S.
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5 out of 5 stars
17 July, 2025
originally posted on Rule One Proteins
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Best protein ive tried!

Flavor is great, mixed very well and was recommended by my nutrionist. Its my new everyday protein.
Eddie
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5 out of 5 stars
19 January, 2025
originally posted on Rule One Proteins
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Amazing product

Blends so good and easily, never chalky, and flavor is amazing! I can’t wait to try more
Allison M.
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5 out of 5 stars
23 November, 2024
originally posted on Rule One Proteins
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It's so good!!!

I ordered the fruity cereal flavor it has to be the best tasting protein powder on the market.I work in construction and we start early I have no time for breakfast a cup of Rule 1 and I'm ready to go
James H.
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5 out of 5 stars
12 November, 2024
originally posted on Rule One Proteins
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Amazing Protein Powder

Very good protein powder. All of their flavors taste very good so do not be afraid to try them. My only wish is that they would refrain from using soy lecithin in the blend and food colors in certain flavors.
Luke A.
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5 out of 5 stars
25 September, 2024
originally posted on Rule One Proteins
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every day health

It's the best tasting protein. with all the different flavors, I never get bored! I remember when protein didn't taste that great; but now its a smorgasbord of yummy flavors. I'm 68 and I want to keep my health and strength/energy as long as I can
Mary T.
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5 out of 5 stars
17 September, 2024
originally posted on Rule One Proteins
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The best flavors!

I have tried lots of protein powders out there. I always come back to Rule 1 for the best flavor out there.
Travis G.
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5 out of 5 stars
8 August, 2024
originally posted on Rule One Proteins
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Great Flavors !!

Too many flavors to choose from when THEY ALL taste great ! Sometimes it’s hard to decide between Chocolate Peanut Butter, Toasted Cinnamon Cereal, Cookies & Crème, and Fruity Cereal. Decisions…decisions
Mark R.
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5 out of 5 stars
27 July, 2024
originally posted on Rule One Proteins
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Love this product.

I absolutely love this product. It's very smooth and the flavor options are outstanding.
Dwayne B.
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5 out of 5 stars
15 July, 2024
originally posted on Rule One Proteins
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Best protein

Best flavor, blends easy does not get clumpy and goes good with anything definitely recommend
Clark M.
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5 out of 5 stars
4 May, 2024
originally posted on Rule One Proteins
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RULE1 JUNKIE

I always keep a vanilla and chocolate whey blend on hand to make my 4th meal daily. I post recipes using my Rule1 Whey blend for other people who love dessert for their late night 4th meal but want to fuel their bodies and keep their gains.
Jessica J.
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4 out of 5 stars
30 April, 2024
originally posted on Rule One Proteins
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We want new flavors

All we see are bcaa and preworkout, please bring new flavors to proteins…
Jonathan D.
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5 out of 5 stars
9 April, 2024
originally posted on Rule One Proteins
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RuleOne

This of an amazing company with amazing products, been using them for year’s, thank you RuleOne for producing great products !
Ken S.
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5 out of 5 stars
28 March, 2024
originally posted on Rule One Proteins
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Good stuff

Tastes great, mixes great. Good prices when they have sales
Austin G.
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5 out of 5 stars
17 March, 2024
originally posted on Rule One Proteins
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Used it for years!

For sure the best tasting protein powder I’ve ever had! Easy to digest and haven’t had a bad flavor yet!
Mike J.
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5 out of 5 stars
10 March, 2024
originally posted on Rule One Proteins
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Amazing Protein Powder

Honestly after trying, probably 100 varieties of protein over the years , and especially Vanilla flavored. Rule 1 wins out taste, mixing quality and ingredients. Most importantly I found you all through one of your sponsored athletes @iulia_baba, a Bikini Olympian. Great way to get a great product out.
Jarrett W.
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5 out of 5 stars
7 March, 2024
originally posted on Rule One Proteins
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Very good

Would like more samples when i purchase stuff to try new things, im still new to the fitness world.
Randy H.
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5 out of 5 stars
5 February, 2024
originally posted on Rule One Proteins
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Always wonderful

The taste is great, easy to use for pancakes, dissolves well in water
Angela A.
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