Wienerschnitzel - by Jr Galardi Galardi & John Galardi Galardi (Hardcover)

Book Synopsis

A fascinating behind the scenes look at the family and the successful business strategy of the Wienerschnitzel franchise.

From opening his first hot dog stand in 1961 to growing his business to over three hundred restaurants nationwide, John Galardi wholeheartedly shared each new success with his loved ones, his friends, and the many people who helped him realize his vision. His journey to achieve the American dream shows his struggles and triumphs, his disappointments and determination, and the hard work and imagination required to build the world's largest hot dog chain.

Fueled by love for his family and a drive to succeed, John Galardi turned an extraordinary idea into a lasting legacy, which he then passed to his son, along with his work ethic, his business savvy, and his knack for truly knowing people.

Join JR Galardi as he not only follows in his father's footsteps, but forges ahead to usher Wienerschnitzel into a new era of sleeker marketing, firmer franchises, and outstanding philanthropy.

About the Author

JR Galardi is the President & CEO of the Galardi Group, parent company of restaurant brands, Wienerschnitzel, Tastee Freez, and Hamburger Stand. Son of Wienerschnitzel founder, John N. Galardi, JR started in the business when he was 13. Working the fry station, cashier and janitorial duties during summers throughout high school, JR interned as a Wienerschnitzel Franchise Business Consultant during college to gain valuable experience in field-support of our franchisees. After graduating from the University of Colorado, while working as a Marketing Manager, a key topic in looking towards the future of Wienerschnitzel: How do we attract the next generation of customers? Being a millennial and growing up in action sports himself, he understood what would get this demographic attention and conceived the Visionary Marketing team. This advance new concept was created to hit the streets and meet the younger generation face-to-face.

The Visionary 'activation' team over the years has served millions of free hot dogs and developed new Wienerschnitzel guests through unique channels of public service, social media, concerts and other special events, plus strategic integration with extreme athlete sponsorships. Since his role in marketing, JR has held positions as Director of Administration, Executive Vice President, and is now President and CEO of Galardi Group, Inc. JR is the face and leadership of the future; active in developing new partnerships and bringing innovative and profitable solutions to our franchise community.