Available finishes include shimmer, semi-matte, natural, dewy, and matte or long-lasting matte.
Coverage ranges from sheer/light to medium. Many formulas are explicitly described as buildable so you can layer color for more intensity.
Several items list recommendations for combination, oily, and dry skin types, and many products are also described as suitable for a range of skin tones.
Shade groupings include light, medium, and bright tones. Some products are offered as multi-shade palettes (for example, four-shade powder palettes).
Descriptions and reviews frequently mention blendable, smooth or velvety textures, lightweight or creamy formulas that glide on, and easy blending with fingers or brushes.
