They target a broad range of textures and ages: wavy, curly, frizzy, textured and coily hair. Some items are formulated specifically for children or for general family use.
Curling and curl-defining products commonly come in gels, mousses, sprays and creams.
Finishes range from soft, lightweight or touchable hold to firmer defining hold. Common results include reduced frizz, added shine and a scrunchable or non‑crunchy cast that softens to touchable hair.
Many descriptions recommend applying gels or custards after a leave-in or detangler on very wet hair, pairing them with moisturizing creams or revivers for added body or next‑day refresh, and finishing by diffusing or air‑drying. Specific products often suggest a compatible leave‑in or moisturizer to use together.