Provides frizz-free volume while enhancing natural curl pattern
Shea butter, avocado oil, aloe, mango seed butter, and olive oil increase moisture and hydration
New ingredients produce delectable new scent
Allow Cantu to bring out the best in your curls, coils, or waves and restore your authentic beauty.
Description
Made with pure shea butter, avocado oil, aloe, mango seed butter, and olive oil, your curls will enjoy ultimate hydration and increased definition. The Cantu Avocado Curl Activator Cream smooths and enhances your natural curl pattern to produce that frizz-free volume you crave. Allow Cantu to bring out the best in your curls, coils, or waves and restore your authentic beauty.
Hair Type: All Hair Types, Curly, Textured
Health Facts: Contains Shea Butter, Paraben-Free, Phthalate-Free, Sulfate-Free, Silicone-Free
Product Warning: Keep out of reach of children, eye irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Curl Enhancing
TCIN: 80143019
UPC: 817513019913
Item Number (DPCI): 063-05-2757
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 9 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.86 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Cantu Avocado Curl Activator Cream is a favorite among guests for its ability to define curls while keeping them soft and moisturized. Many appreciate its creamy texture, pleasant scent, and lightweight formula that doesn't weigh hair down. The product is enriched with avocado oil and shea butter, providing hydration and reducing frizz. Guests find it effective for various curl types, making it a versatile choice for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
112 star ratings
4.4 out of 5 stars with 112 reviews
effectiveness
4.3 out of 5
effectiveness: 4.33 out of 5
quality
4.3 out of 5
quality: 4.29 out of 5
value
4.9 out of 5
value: 4.86 out of 5
80% would recommend
10 recommendations
5 out of 5 stars
31 August, 2026
originally posted on influenster.com
Natural curls and moisture
This Cantu curl activator has been my go-to for many years. I'm already on my fourth bottle, and it's almost gone! I love it because, besides smelling amazing, it defines my curls like no other product. It leaves them looking natural and feeling hydrated, without leaving any residue in my hair. I'll definitely keep using it!
GabrielaL
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5 out of 5 stars
29 June, 2026
originally posted on influenster.com
A great product to use on natural hair.
The consistency is creamy and feels good on my hair, it doesn't dry your hair out, it keeps it well moisturized. It makes it easy to style your hair without the kinks.
tammyb421
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5 out of 5 stars
18 May, 2026
originally posted on influenster.com
Curls days made better 🥑
My curls have been loving this avocado curl activator from Cantu lately. It helps define my hair without making it feel crunchy or heavy, and I like that my curls still feel soft after it dries. I usually use a small amount on damp hair and it gives my curls a more fresh and healthy look.
RosmeryA
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5 out of 5 stars
1 May, 2026
originally posted on influenster.com
Curl-Activating Cream
This curl activator isn’t heavy at all—provided you use the right amount. You simply need to apply a small quantity (depending on your hair type) and rub it thoroughly between your hands to activate it before applying. It leaves the hair feeling very soft, and it comes at an affordable price.
YulisaH
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5 out of 5 stars
25 April, 2026
originally posted on influenster.com
Defines curls, adds light moisture
I’ve used this curl activator a few times, and it helps my curls look more defined with less frizz. The texture is creamy and spreads easily through damp hair. It adds moisture without making my hair feel stiff, though using too much can feel a bit heavy. The scent is pleasant and not too strong.
DianykC
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5 out of 5 stars
17 April, 2026
originally posted on influenster.com
Best curling cream!
Okay, this stuff is heaven sent! It’s my favorite and go-to curling cream. It’s lightweight and doesn’t feel hard or sticky. It makes your curls very defined and they last all day (even in humid weather.) Definitely a must have product
CarlaP
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4 out of 5 stars
16 April, 2026
originally posted on influenster.com
Great quality and a great price
First of all this product smells amazing, which ad we already shoukd know is a definite plus for me. The bounce, texture, and curl definition it gives are certainly there, but that hydration is what really stands out for me.
CrystalB
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5 out of 5 stars
15 April, 2026
originally posted on influenster.com
Love it
Gotta love all cantu products. The application process is so simple and the texture is just so satisfying. Smells amazing and the hold on it is nice and lasting, love the performance it gives my hair.
KimberlyA
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5 out of 5 stars
24 March, 2026
originally posted on influenster.com
Great!
This curl activator cream has excellent performance, defining each curls without weighing the hair down. The scent is pleasant and not too strong, which I really like. It offers great control over frizz and keeps curls looking neat. Plus its durability is impressive, as the results last throughout the day 🥰😘🎁❤️✅️
DorisF
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5 out of 5 stars
14 March, 2026
originally posted on influenster.com
Affordable Curls activator
This Cantù curl activator its use to build your curls in al natural hair type(coils,waves and curls). The texture is soft and thick and helps the definition to stay longer. The price is affordable and the quality is good, it offer good results for the value.
camilar436
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3 out of 5 stars
4 March, 2026
originally posted on influenster.com
Not for me!
Have used this in the past for my curly hair. It didn’t suit Me at all. Felt very heavy, not sure if I put too much on. Texture was nice and also liked the smell. Gave it away to my friend whose daughter has Afro hair and they swear by it!
AnnaM
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3 out of 5 stars
28 February, 2026
originally posted on influenster.com
Why I am not fond of this hair cream.
The reason I give this product a 3 stars out of 5 is mainly because I personally do not find this cream to be all that moisturizing for my kind of curls. I have 3c/4c textured curls and I find that this cream is too heavy for my hair. I usually find that I am left with product residue and this cream usually sits on top of my hair instead of truly going into my strands and fully moisturizing them. I do not find this product to repair my hair or fix damage significantly.
GenesisB
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5 out of 5 stars
9 February, 2026
originally posted on influenster.com
Is perfect
Top product! It leaves curls incredibly defined and frizz-free. It's lightweight, smells amazing, and a little goes a long way. Perfect for everyday use, highly recommended! Product highlights: Key ingredients: Contains avocado oil and pure shea butter, which provide deep hydration. Results: Enhances the natural curl pattern and adds healthy shine without a greasy feel. Formula: Silicone-free, making it suitable for those following natural care routines or the Curly Girl Method.
HeribertoA
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5 out of 5 stars
4 February, 2026
originally posted on influenster.com
Good for your curls
This is the perfect product for your curls hold your curls in place easy to wash away and the application couldn’t be better. Doesn’t leave any residue and the package phenomenal for An easy application.
NaismeryS
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5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Defined and super hydrated curls!
I have tried several curl activators, but the Cantu Avocado Hydrating Curl Activator has become one of my favorites. What I like the most is that it leaves my curls defined without that 'stiff' or hard feeling that other products leave. Thanks to avocado oil and shea butter, it provides a lot of hydration and helps control frizz throughout the day. In addition, it smells incredible and a little product yields a lot. It's a basic if you're looking for a natural look with movement!"
yirkag_6784
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5 out of 5 stars
18 December, 2025
originally posted on influenster.com
It’s a very good product
I love this product. This is the excellent health products for curls. Give you nice glow and shine to your hair. good for our course of hair I wouldn’t use nothing else.
juliah578_1304
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5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Bouncy curls
It’s leaves my hair smelling and looking great no after oil care needed have a hard time with my curls not staying in place for long and does the correct curl definition
kelap2_7163
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5 out of 5 stars
15 December, 2025
originally posted on influenster.com
A curl cream that delivers perfect hold for thick
Omg talk about curl perfection!!! This holds my thick curly hair! I was in so much shock with how well this worked in my hair! It absorbed so well into my hair, no clumping, and amazing scent! Who doesn’t want a curl cream that actually works!
sofiac743_7429
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5 out of 5 stars
30 October, 2025
originally posted on influenster.com
my lifesaving product❤️
Cantu Avocado Moisturizing Curl Activator Cream is a must-have for curly hair! It deeply hydrates, enhances curl definition, and reduces frizz without feeling heavy or greasy. Enriched with pure shea butter and avocado oil, it nourishes, adds shine, and keeps curls soft and bouncy all day long. Plus, its light and pleasant fragrance makes it even better. Perfect for dry or frizzy curls, this cream provides long-lasting hydration and softness—highly recommended!
alejandrad231_2281
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5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Great curl cream
I have 2c-3b curls that bounce beautifully. Cantu Avocado Curl Activator takes my curls to the next level, enhancing their look and feel. It's a fantastic product offered at a reasonable price, and I wouldn't want to style my hair without it!
