Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorKitchen & DiningToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Blake Brown The Curl Cream - 6.7 fl oz - 2 of 4Blake Brown The Curl Cream - 6.7 fl oz - 3 of 4Blake Brown The Curl Cream - 6.7 fl oz - 4 of 4
Blake Brown The Curl Cream - 6.7 fl oz - 1 of 4

Blake Brown The Curl Cream - 6.7 fl oz

$18.99 ($2.83/fluid ounce)

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • SOFT HOLD + DEFINITION: Defines and enhances your natural curl pattern with touchable hold and lasting shape​
  • MOISTURE + ELASTICITY: Helps replenish moisture to improve softness, bounce, and flexibility
  • FRIZZ + HUMIDITY CONTROL: Smooths the cuticle to help reduce frizz and protect against humidity for up to 72-hours
  • STRENGTHENING CARE: Helps reinforce strands to reduce breakage and support healthier-looking curls
  • SECOND-DAY CURL REVIVAL: Refreshes your curls with renewed softness, definition, bounce, and movement​
  • LIGHTWEIGHT + SILICONE-FREE: Creamy texture absorbs effortlessly without heaviness, crunch, flakes, or buildup​
  • BODY + BOUNCE: Enhances body and natural movement for fuller, more lifted curls​
  • SIGNATURE SCENT: Rhubarb Crème Santal is infused with notes of Rhubarb, Red Currant, Creamy Sandalwood, Mandarin, Peony, and Vanilla.​
  • When used as a complete system with Curl Shampoo, Curl Mask & Curl Cream

Description

A curl styling cream that gives back to your hair instead of taking from it. This multi-action formula restores and nourishes your curls while bringing them to life, supporting your natural pattern from root to end by boosting elasticity and creating glossy, plush definition, body, movement, and hold without stickiness or buildup. Your curls look and feel soft, bouncy, detailed, finished, and full. Powered by rice amino acids, shea butter, and glycerin, our formula delivers style and care in one step. Healthy hair is beautiful hair.​

Luxurious Fragrance: Rhubarb Crème Santal​ Top: Juicy Mandarin, Rhubarb, Galbanum​ Heart: Red Currant Accord, Geranium, Peony​ Base: Creamy Sandalwood, Vanilla, Musk​

How to use: On damp hair, apply liberally & evenly from root to tip, scrunching hair as you go to define. Air dry or gently diffuse. On second day hair, evenly apply a small amount to dampened curls, scrunching as you encourage curl pattern.
Hair Type: Curly
Product Form: Cream
Beauty Purpose: Curl Enhancing
TCIN: 95247746
UPC: 810157940544
Item Number (DPCI): 063-00-2193
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cetearyl alcohol, glycerin, panthenol, rice amino acids, butyrospermum parkii (shea) butter, polyquaternium-11, polyquaternium-37, vp/dmapa acrylates copolymer, polyester-37, behentrimonium methosulfate, aminomethyl propanol, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance.

Shipping details

Estimated ship dimensions: 1.84 inches length x 2.24 inches width x 7.64 inches height
Estimated ship weight: 0.49 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The Blake Brown curl cream is a standout product that enhances natural curls while keeping them soft and manageable. Guests appreciate its lightweight formula that defines curls without leaving a greasy or crunchy feel. The delightful scent adds to the overall experience, making it a favorite among those with curly hair. Many guests noted improvements in frizz control and curl definition, making it a valuable addition to their hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 383 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    80% would recommend
    5 recommendations
    5 out of 5 stars
    7 November, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Love it

    I recieved a full bottle for my honest option from #pinchme. This is by far the best for any curly hair. I used it on my grand daughter who is mixed and has the fullest head of curly hair and for the first time I was able to manage her hair .
    Kshort2026
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026

    Curl Cream

    [This review was collected as part of a promotion.] I used this curl cream as a leave-in product to define my wavy hair. My hair feels soft and manageable while defining my natural waves. I feel great about the results. Air-dry or blow-dry, I have better-looking hair.
    Dee
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026

    So good

    [This review was collected as part of a promotion.] I received some of the Blake Brown curl products for free in exchange for honest review.And they've really been awesome. My son has a lot curlier hair than I do, and so to use these products for him and see how much it's changed.His hair for the better has been really amazing. These products keep his hair shiny bouncy.His curls looking natural and not frizzy , and just really keep his head smelling great , and we love it.
    Leylers
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026

    Already bought it again

    [This review was collected as part of a promotion.] I hadn't heard much about this product until I received it and tried it. It's a game changer—it cleans my scalp and leaves my hair feeling soft and easy to manage. It's curly-hair-friendly, too. Must-have
    Marie
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Best product so far

    The Blake Brown Curl Collection leaves my curls feeling soft and looking more defined without feeling weighed down. I love the scent, and my hair feels manageable and easy to style! I am prone to migraines from most scents and am in love with this one as it smells nice but not overly chemical.
    Raven
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Great product

    My hair loves this product feels very manageable after using!
    Adelina
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    I would buy again

    This was easy to use and smells nice. The package is cute and easy to dispense. I would purchase again.
    LilMiss216
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2026

    Get this

    [This review was collected as part of a promotion.] This is great product! My hair looks great, smells great as well
    Sara
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    I would buy this again

    I really enjoyed this cream, it's hydrating on my hair & has a really nice smells that's long lasting. It keeps my hair soft & hydrated.
    Nicole
    Did you find this review helpful?
    4 out of 5 stars
    29 October, 2026

    gave me a little extra curl

    [This review was collected as part of a promotion.] Got this as a sample from PinchMe and it works as long as I don't brush my hair...once I brush the curl is gone
    sister420
    Did you find this review helpful?
    3 out of 5 stars
    28 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Curl Cream

    I like the curl cream, it hope make my hair more controllable. I would recommend.
    Dora
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2026

    Great scent!

    [This review was collected as part of a promotion.] I have fine, wavy hair, and this curl cream did a good job of defining my waves without weighing them down. It was easy to spread through my hair, dried without leaving a white cast, and has a pleasant scent. I received this product for free in return for my honest review.
    Bridget
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Love love love

    I absolutely love this Blake Brown Curl Collection. Works awesome, smells awesome, SO luxurious and feels great. I love the packaging. So unique and fun to use. I highly recommend this product and brand. I will definitely continue to use and already have purchased. I received a sample for testing and review purposes. Thank you
    Catclan
    Did you find this review helpful?
    5 out of 5 stars
    28 October, 2026

    Love it!

    [This review was collected as part of a promotion.] First i love the scent, it smells so amazing. And it really does helps keep my curls soft, defined, and less frizzy without making my hair feel too heavy. It's easy to work through my hair and leaves my curls looking more polished and manageable.
    Luyid
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Super!

    Curl cream makes me feel like an actresss with the best of hair thanks to this!!!
    Sej
    Did you find this review helpful?
    4 out of 5 stars
    26 October, 2026

    Curl Cream

    [This review was collected as part of a promotion.] I received this product in exchange for my honest review…and honestly I'm impressed! This cream perfectly nourishes your hair and doesn't make it feel heavy like other brands do. It smells absolutely amazing and pairs well with the other products in this line. I definitely will be adding it this product to my hair routine for sure!
    Sue
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    LOVE IT!

    I received this as a free sample. I love the smell. The curl cream does not leave my hair greasy and adds bounce to it.
    cane
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Works great

    I was able to sample this curl cream for free in exchange for my honest review. And I have to say I was pleasantly surprised at how well the curl cream held up to my super curly hair. It gave it just enough definition without my hair feeling greasy and way down which I really appreciate it. And I really enjoyed the scent as well. It was also super easy to apply and work through my hair.
    Chels1515
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Great

    It did the job of keeping my hair looking great
    Me
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Great cream for soft waves!

    This cream defines my natural waves nicely without feeling heavy or sticky. It leaves hair soft, frizz-free, and smelling amazing!
    Elena N
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms