In Maybelline Blur products, “blur” refers to formulas and applicators (like primers or sponge-tip foundations) designed to soften the appearance of uneven tone, fine lines, dark circles and pores to create a smoother, creaseless-looking finish.
Maybelline Blur products target uneven skin tone, enlarged pores, fine lines, dark circles and other texture or early aging concerns to help create a smoother-looking complexion.
These blur products are marketed for a wide range of skin types—including normal, combination, oily, dry and mature skin—and many listings also note compatibility with acne-prone or sensitive skin.
For sponge-tip blur foundations: twist or turn the collar until product appears on the sponge, dab or press the sponge to apply, then blend outward. For a pore-blurring primer: smooth a thin layer over cleaned skin (it can be worn alone or under foundation) using fingertips to minimize the look of pores and fine lines.
Reviewers describe the pore-blurring primer as lightweight, soft and non-greasy; they report it blurs pores effectively, creates a smooth base for makeup, applies easily, and a small amount often suffices.