Maybelline Serum Lipstick: Moisturizing Satin Finish with Hyaluronic Acid, 101 Upstate - Enhances Shine, 0.12oz
$7.99
Color101 Upstate
In Stock
Eligible for registries and wish lists
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Guests are saying
The Maybelline serum lipstick has garnered positive feedback for its smooth application, vibrant colors, and hydrating formula. Guests appreciate its lightweight feel and the way it enhances their lips without drying them out. Many find the pigmentation impressive, making it suitable for both everyday wear and special occasions. However, some guests have noted issues with color accuracy and longevity, suggesting that careful selection of shades is essential for the best experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 701 reviews
easy to apply: 4.66 out of 5
easy to remove: 4.67 out of 5
long lasting: 3.68 out of 5
quality: 4.07 out of 5
value: 4.07 out of 5
66% would recommend
62 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2026Verified purchase
- Hair color: Blonde
- Skin concern: Uneven skin tone, Sensitivity, Redness
- Eye color: Brown
- Skin type: Normal
- Skin tone: Light
Love everything about this lipstick
Total Vibe. I got this shade and another and loooooove it! It’s well packaged! Great color and lasts long. I highly recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Brown
(no review title)
👍
5 out of 5 stars
3 July, 2026
originally posted on influenster.com

My newest go-to
[This review was collected as part of a promotion.] I love this lipstick. It softens my lips and looks amazing. Love both colors. I keep both in my travel bag at all times. Need to buy more shades! Buy this product IMMEDIATELY!
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2026
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
Very comfortable wear in satin finish
Purchased "Fit Check," a plummy, pink shade in a satin finish. It's fairly bright, so I used a gloss on top to diffuse the color. I think the color looks great with a tinted, bronze sunscreen or face (fake) tanning drops. The product feels soft on the lips, but I feel it bled a little, and needs a lip pencil border to contain it. Now looking for a complementary lip pencil color to wear with it.
5 out of 5 stars
25 June, 2026
originally posted on influenster.com

Amazing lip stick 👄 💄 💕✨
[This review was collected as part of a promotion.] AMAZING lip stick! Serum based so it feels hydrating yet has excellenct pigment! Not a drying lipstick for sure! It lasts all day and only slight transfer! Maybelline has really upped their game the last 10 years with their products and we see you guys!!
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging
Must buy
Absolutely Fabulous... like lipstick as glamorous early Hollywood!!
4 out of 5 stars
23 June, 2026
originally posted on maybelline.com
Need more colors!
I bought this in color Upstate and really love how this goes on and how it makes my lips feel. Good color pay-off, good hydration, leaves lips plumped. The sole reason I knocked off one star is because I am very fair and would really benefit from some lighter color choices, particularly for daytime/work use.
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Green
nice lipstick very little smell goes on smooth
soft on lips but lasting color smooth and creamy
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2026Verified purchase
- Hair color: Brunette
- Skin type: Dry, Oily
- Eye color: Green
- Skin concern: Sensitivity
- Skin tone: Light
Amazing Lipstick!
Color: Blind Date. Review: Pretty lipstick! Lasts fairly long and tastes/smells like vanilla. Super smooth. Wore it to my Junior prom (dress is from Azazie).
4 out of 5 stars
6 June, 2026
originally posted on maybelline.com
Long lasting color
This is a nice satin formula. Does not feel dry. Upstate is a great neutral color for me. Pairs well with my Maybelline Super Tay Skin Tint.
5 out of 5 stars
3 June, 2026
originally posted on influenster.com

AMAZING!!!
[This review was collected as part of a promotion.] This is a great lipstick. The formula is smooth and creamy, making it easy to apply evenly without dragging on the lips. Provides a rich color in just one swipe that doesn’t feel dry but instead comfortable and lasts throughout the day. Colors are also flattering and fun to play around with. Overall, I’d recommend it because it’s affordable and the quality is great🤭
5 out of 5 stars
1 June, 2026
originally posted on influenster.com

Love!
[This review was collected as part of a promotion.] Super SUPER hydrating and it wears so beautifully all day! I love the packaging also! I need to purchase more shades. Love the shade range too and they’re all pigmented .
5 out of 5 stars
31 May, 2026Verified purchase
- Hair color: Black
- Skin concern: Aging, Redness, Uneven skin tone
- Skin tone: Light
- Skin type: Normal
(no review title)
Excelente
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2026Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Grey
- Skin tone: Light
- Skin concern: Sensitivity
(no review title)
Love the color and feel of it on my lips.
1 out of 5 stars
22 May, 2026
originally posted on Maybelline.ca
(no review title)
transfer, def not long lasting, and colour is different from what is advertised. save your $$$
1 reply from BEC team - 2 months ago
We are sorry about your experience with our Maybelline Moisturizing Serum Lipstick. We want to assist, therefore, we have forwarded your comments to the appropriate department for further assistance. A member from our team will get in touch with you shortly.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Aging
- Skin type: Combination
Require shade color on promo reviews
Second time I’ve bought a Maybelline lipstick because of all the glowing influencer reviews, only to realize NONE of them list the actual shade they’re wearing. I spent forever trying to guess the color, bought the wrong one again, and ended up with a muddy brown lipstick that looks terrible on me. If you’re sending out promo products, require reviewers to include the shade name because that’s literally the most important part of buying lipstick. Muddy brown color that doesn’t look good on fair/medium skin: 101 upstate.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello! Thank you for sharing your experience with our Moisturizing Serum Lipstick. We understand how frustrating it is to spend time searching for a shade only to end up with a color that doesn't work for your skin tone, and we have shared your feedback regarding reviewer shade disclosures with our team. While Upstate is a cool pink-brown shade, we understand it did not deliver the look you wanted. We suggest exploring our other beautiful shade options in the collection to find your perfect fit, and checking out platforms like TikTok is a great way to see others trying on the shades in real-time to help guide your choice! XO
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026
- Skin tone: Medium
- Skin concern: Cellulite, Cuticles, Pores, Dark circles
- Eye color: Brown
- Hair color: Blonde
(no review title)
Excellent! I love the color.
2 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
- Eye color: Brown
Really...?
I picked up my target drive up order and I didn’t even leave the spot when I saw the item they gave me. Swiped, open, and scratched. Pickers need to do a better job.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
(no review title)
Was a fan of the color although it went on darker than pictured. was not a fan the packaging,feels flimsy,the lipstick fell out when I first opened mine,but I blame ordering curbside and Texas heat for that.
1 reply from Maybelline Consumer Care team - 2 months ago
Hey! Thank you for sharing your thoughts on our Moisturizing Serum Lipstick in shade 006 Hold the Door. We are so glad you enjoyed the color even though it appeared darker than expected, but we are sorry to hear about the trouble with the packaging and the lipstick falling out. We've passed your feedback regarding the design along to our team for review. If you need further assistance with your purchase, we recommend reaching out to Target customer support directly as they are best equipped to help with order concerns. We also invite you to explore the other 15 tone-enhancing shades in the collection to find another favorite that you truly love! XO
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
- Eye color: Green
Great Hydrating Lipstick
Love the color. Very great for an autumn color season. It’s very soft and smooth and doesn’t dry out your lips.